In August 2016, Ningbo was identified as the first “Made in China 2025†pilot demonstration city by the Ministry of Industry and Information Technology. As the largest garment production base in China, Ningbo's garment industry is taking this opportunity to accelerate the intelligent transformation and upgrading of the garment industry and rely on technological innovation. It is helping the Ningbo garment industry to move forward in the direction of intelligence, high-end and fashion. This is also the responsibility and mission of the times to give Ningbo clothing. Ningbo International Fashion Festival, as the earliest comprehensive large-scale economic and trade activity held in Ningbo, relies on a solid industrial base. After 21 years of hard work, it has become an important carrier to promote the cooperation of the garment industry. It also supports the development of the garment industry and promotes the transformation of the garment industry. An important platform for upgrading.
The 21st Ningbo International Fashion Festival is co-sponsored by China National Textile and Apparel Council, China Garment Association and Ningbo Municipal People's Government. It is supported by China National Light Industry Council, China Business Federation, Zhejiang Economic and Information Committee, Ningbo Economic and Led by the Informatization Committee, Ningbo Huabo Convention and Exhibition Co., Ltd. will be held in Ningbo on October 19-22. It is reported that this year's Fashion Festival takes "Ningbo Decoration and Make-up" as the theme, and takes the opportunity of fully implementing the "Made in China 2025" pilot demonstration city construction, and takes "intelligence, integration and innovation" as the annual theme of this year's Fashion Festival. Brand clothing display, business matchmaking, fashion trend release, intelligent technology promotion and other activities to enhance the fashion industry and the level of intelligence, to provide "market expansion, fashion leadership, intellectual support, raw material supply, new product release for the development of the apparel industry , brand building, and other industry chain services.
Twelve major professional exhibition areas show the entire industry chain
As the core activity of the clothing festival, this year's service fair mainly focuses on the exhibition and trade of clothing and apparel industry chain. It has opened 6 exhibition halls of Ningbo International Convention and Exhibition Center with a total exhibition area of ​​40,000 square meters and 1800 booths. In order to present the whole industry chain category and development trend in the apparel industry, and to meet the diversified business needs of the on-site professional audience, this exhibition re-adjusted and enriched the exhibition content on the basis of previous exhibitions. In addition to the traditional menswear exhibition area, women's exhibition area, children's wear, outdoor wear and OEM exhibition area, "Internet +" exhibition area, surface accessories exhibition area, intelligent manufacturing exhibition area, fashion release exhibition area, this year will also have the following highlights: First, the first creation of "ISPO" The AWARD x Professional Releases exhibition area serves as the world's most authoritative sports industry product selection platform. ISPO AWARD publishes the latest season's award-winning products in a static display format. The second is to create the “Full Industry Chain Docking Release Activity†area for the first time, and invite famous national enterprises to release the latest products covering the entire industrial chain of textiles and garments, and comprehensively demonstrate the subversiveness brought by new technologies from the five dimensions of raw materials, manufacturing, design, products and sales. revolution. The third is to add a national costume exhibition area for the first time, showing 48 local ethnic groups and more than 260 styles of clothing in Guizhou. Fourth, through the successful demonstration of new technologies and new models such as big data, Internet + and cloud computing, enhance the sense of on-site experience.
In addition, in order to strengthen the industrial service function of the catwalk, the fashion release show venue will continue to be placed at the exhibition center site, allowing static and dynamic dislocation development and complementary resources. Through a famous designer (famous designer) fashion show catwalk, two famous enterprises (famous clothing enterprises) clothing works catwalk, three famous schools (famous clothing colleges) clothing works catwalk, more than four new designers walk show and a number of voluntary participation Corporate show, boosting corporate branding and product sales. In the same period, the China International (Ningbo) Youth College Fashion Design Competition Finals will be held to train outstanding young designers and provide opportunities for the clothing designers who intend to settle in Ningbo.
Integrate all resource chains to gather industry wisdom
This year's Fashion Festival continues to integrate and effectively utilize the resources of all parties, improve the pertinence and effectiveness of the activities of the Economic and Trade Forum, and effectively provide intellectual support for enterprises and industries. First, strengthen the two core forums: continue to hold and strengthen the "3rd China Men's Wear Summit Forum" and the "3rd China Garment Intelligent Manufacturing Summit Forum and Matchmaking Meeting" two core forums, focusing on improving the content and quality of activities And effective. The Men's Wear Forum will invite domestic industry experts, men's wear entrepreneurs and industry research institutes to explore the breakthroughs in men's wear industry in terms of how to adapt to the changing times and needs of the times, culture and innovation as the carrier, and modern technology as the means. Promote the transformation and development of Ningbo's garment industry. The Smart Manufacturing Forum will release the latest industry achievements, research the latest trends in the industry, introduce the latest industry products, and explore new ways to accelerate smart manufacturing and China Manufacturing 2025. The second is to do two industry forums: 2017 China Apparel Buyers Conference and Matchmaking Conference will release the Chinese clothing market and consumer big data, and promote clothing companies to operate clothing big data marketing. 2017 China “Apparel Industry + Internet†Forum and Matchmaking Conference aims to strengthen the guidance and support of “Internet +†for apparel enterprises, and provide support and guidance for apparel enterprises in three aspects: Internet procurement, Internet services and Internet market channels.
The third is to set up a number of targeted seminars and matchmaking meetings to provide services and guidance for enterprises to increase varieties, improve quality, and create brands: 1) The second fashion designer “Ningbo Theory Swords†– 100 designers and clothing companies . Invite a hundred designers to bring innovative ideas to Ningbo garment enterprises through the static joint exhibition of designer works, dynamic and exhibiting enterprises in multiple sessions, small batches and pragmatic docking, etc., to enhance the design level of garment enterprises. 2) The first session of the clothing business management seminar. Invite professional service providers in Shanghai and Hangzhou to hold professional, multi-time, and targeted business seminars for business management and marketing. 3) 2017 International Buyers Concentrate on Multinational Purchase Orders. Invite 100 high-quality international buyers to hold a purchase order meeting at the service fair. The fourth is to create a hot-spot conference: focusing on supply-side reform, focusing on the development and use of new materials and new products in the textile and garment industry, improving product quality and achieving effective supply, and leading the intelligent transformation of China's garment industry. The “2017 National Textile and Apparel New Product Launch Conference†will be held, which will release new high-tech fabrics, intelligent equipment, intelligent management software, personalized product design systems, smart apparel, wearable smart devices, and innovative marketing models.
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