Under the guidance of the Beijing Municipal Commission of Economics and Information Technology, Beijing Fashion Week 2016, sponsored by Beijing Apparel and Textile Industry Association, Beijing Fashion Holdings Co., Ltd., and “Fashion Beijing†magazine, ended its grand opening at Jinzhou Industrial Park. China Time-honored brand and New China’s first cashmere apparel brand, “Snow Lotusâ€, launched the “2017-2018 Cashmere Apparel Fashion Trend†special release. As the big closing show of the closing ceremony of Beijing Fashion Week, Saussurea brought us a Cashmere dress ceremony.
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This popular trend is the result of the cooperation between the Saussurea brand and the Beijing Institute of Fashion in cashmere knitwear fashion trends and product design research and development. This conference features soft gold and cashmere as the main material of fashion apparel, through supermodel superb performances. Bringing a unique experience to the guests on site. Through the new fabric material, exquisite fashion design, the perfect interpretation of the cashmere knitwear fashion trends.
The theme of this publication is "objects" and is divided into four sections: "Forming with objects," "Objectification by the heart," "Transcendental objectivity", and "Taking into account all things." Through the material of the clothing, the color matching, design interpretation Expressing the ingenuity of giving intangible things to tangible life, it reveals the profound artistic connotation of the integration of all things and nature.
“Accompanying the shape of the thingâ€: Through human creation, the form is tangible, and the contrast between the artificial design sense and the natural effect is merged. Brightness and darkness, straight lines and curves, and softness and hardness all find a calm and balanced aesthetic in the conflict.
“Materialized by the heartâ€: the transfer of darkness and whiteness, the interlacing of light and darkness, the concealment of power in tranquility, and the metaphor of the internal changes of things and the ideological situation of flickering. Everything finds a new balance in the dynamics of light and shadow and completes the qualitative sublimation
“Aloofnessâ€: Everything in the world grows with nature under the lapse of time, capturing its vibrant colors, rich textures, and natural patterns. Objects and things come together, but also aloof, transforming into a different kind of beauty.
"Acquisition of all things": After shaping the human form, the internal quality of the break and the external baptism of the baptism, hundreds of revolutions, take the method of compound. Carrying the past and connecting it now. In the past and present, vintage and reality have converged, and old memories have not been forgotten.
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This release perfectly explains the concept of “material†and shows the designer’s deep understanding of fashion and apparel, highlighting the deep pursuit of fashion and quality of the Saussurea brand, and demonstrating the brand SLOGAN’s persistence to the United States. "Inheritance" profound connotation. Health, fashion, safety, natural, elegant, comfortable and other words frequently appear, subvert the traditional clothing conference mode, and redefine the fashion trend of cashmere knitwear.
The "Snow Lotus" brand was established in 1965 and has a history of more than 50 years. Carefully cultivating snow lotus products known for their elegance, elegance and style are the first cashmere apparel brands in China. Saussurea cashmere products are all made of precious cashmere as raw materials, and are highly favored by consumers. Since its inception, we have always adhered to noble quality and classic design, attached importance to "inheritance and innovation", and insisted on design innovation, process technology innovation and product innovation, and have been hailed as a "guest gift".
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With the changes of the times, consumers are increasingly demanding cashmere products, and the constant pursuit of cashmere quality, "Snow Lotus" adhering to the "sense of life, after the pursuit of the United States" brand positioning, the development of the Chinese clothing market and consumer personalization The trend of demand has been actively transformed to redefine the brand SLOGAN, which has been “perseveranced to the United States and passed down to the United States,†and has transformed the category of knitwear brands and service providers with cashmere as the core to provide consumers with classic knitwear of all categories. Leisure, home life products, advocate natural, healthy, elegant and comfortable lifestyle.
The release of this trend is the result of cooperation between the Saussurea brand and the Beijing Institute of Fashion in the cashmere knitwear fashion trends and product design R&D. Beijing Fashion Institute is the only full-time university in China that is mainly named after clothing and arts. It is currently one of the strongest universities in knitting design. The publication of this trend is a profound attempt by Beifu in apparel design, material research and development, apparel culture research, etc., and it is a beneficial attempt to combine the snow lotus brand's 50-year process technology to promote the marketization of R&D achievements in China's cashmere and knitting designs. And industrialization, continuously improve the creative level of China's cashmere, knitting industry, and apparel design
This issue of snow lotus cashmere clothing is released this time with the theme of “objects†and is divided into four modules: “formation with objectsâ€, “materialization by heartâ€, “transcendenceâ€, and “acquisition of all thingsâ€, which are unique to each module. The tone, color, shape, design point, material, texture and other features are complemented by different styles of technology to fully predict and interpret the fashion trends of cashmere knitwear for autumn/winter 2017-2018. Or will cause a strong reaction from consumers and the market, set a new popular definition for the cashmere knitwear industry, laying the foundation for the development of China's cashmere industry.
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