Unconsciously, in the past year, Shadowsman wrote the most beautiful chapter of the 20th anniversary of "20 years together."
From the beginning of the year to the end of the year, Ying Er frequently crosses the border in fashion, public welfare and art, silently practicing the mission of “letting the brand sing the life†and cultivating the social responsibility of the new generation of fashion and art.
In 2016, all of which is devoted to living, there are photos to record everything. Looking back at 2016, I felt the touch of the time and relived the constant heart of the shadows.
For 20 years, Shadow is also thinking about the aspect of clothing that is “wearing†while making fashion. When Yinger Fashion Group met Lu Xun Academy of Fine Arts, fashion and art, exquisite and craftsman, old clothes in the fine work of the two, met another new life, perfect interpretation of the spirit of "using the brand to praise life."
“The Art of Time and Space—The Art Exhibition of Old Clothes Creation†is the first time that Yinger made a sound outside of 2016, and it is also the “key of art†to launch the 20th anniversary celebration of Yingying Fashion Group.
Shenzhen, the starting point of Shadow's dream. In 1996, this was the cradle of our birth. In 2016, Shenzhen Fashion Week won the attention of the whole city.
YINER sound children's 20th anniversary "Love · Together" sound children's brand release show, pleated, lace elements to create an elegant style closely related to love, lily is quiet and restrained, symbolizing the woman's purity, noble, independent and self-improvement. The butterfly from BIBLE means rebirth, hope, praise for life, faith in love.
PSALTER Psalm 10th Anniversary "Glory of Hope" autumn and winter fashion show shows the poetry women's independence, classic modern, poetic intellectual temperament and noble character. With the new concept of the new college and the new city, we will stand at the height of international fashion and use the cutting-edge and pioneering ideas to complete the new life and transformation. It is also the grand finale of the first day of Shenzhen Fashion Week.
Taking the fertile ground of dreams in Shenzhen as the starting point, “Love·YINER Sounds 20th Anniversary Exhibition†and “PSALTER Psalm Ten Years Tour†follow the track all the way north.
During the tour, the shadows of different cities conveyed their unique aesthetics of life with the same sincerity.
Time goes to the early summer, and the moving cells are shaking in the depths of the soul. The PSALTER Psalm sponsored the "2016 National College Students Campus Run" and also fired at this time.
More than 10,000 teachers, students and runners participated in and traveled to more than half of China. The PSALTER poems ignited the running enthusiasm of the city once and for all on the 12 most beautiful campuses in the country.
The most grand moment of the 20th anniversary of Shadow is concentrated in July.
The shadow partners from all over the country and abroad gathered at the 20th Anniversary Thanksgiving Ceremony of Yingying, and witnessed the 20-year brilliant journey of Yinger Fashion Group and looked forward to a beautiful new chapter in the future.
On the scene of the 16th Shenzhen Service Fair, "20 Years Together - Shadow 20th Anniversary Art Exhibition" with "Shadows and Times", "Shadows and Friends", "Shadows and Craftsmanship", "Shadows The five themes of “Art†and “Shadow and the Future†will sing the pursuit of eternal love and beauty for 20 years.
Every time I move, I have to give up and look forward to it.
In the story of the time, the Shadow Building silently witnessed the youth, sweat, innovation and glory of the fourteen Spring and Autumn Periods from 2002 to 2016.
In 2002, Yinger Headquarters moved from Xiasha Industrial Park to No. 16 Yuehua Road; in 2016, it moved from No. 16 Yuehua Road to Dalang Garment Industrial Park. 20 years is a full memory, a taste of time, a relentless pursuit, a constant ingenuity and initial heart.
This year, Shadow has also done a big thing. That is to bring love to the campus and young people, and set up the “Shadow Art Creative Fundâ€.
Over the years, Shadow has been paying attention to the new force of art design, bringing more fresh power to the fashion industry. On the afternoon of September 11, in the lecture hall of the Science and Technology Building of Shenzhen University, Yinger announced that he would donate 2 million yuan to Shenzhen University for the first time in the name of the fund.
The fruit of the golden autumn is laid on the foundation of spring farming. In the e-commerce, fashion art cross-border and clothing industry, the film has gained a lot.
The diligent and savvy people were moved in November. The six brands and the micro-smart market worked together for 24 hours to provide uninterrupted service to the double eleven customers, and finally achieved a new historical achievement of “a turnover of nearly 200 millionâ€.
The tense battlefields of the eleventh are not scattered, and a gorgeous movie special "The Magic Flute" will be staged on November 12.
Mozart is known as the music of God's love, and coincides with the idea of ​​the pursuit of the ultimate beauty. This crossover of fashion and music successfully captured the hearts of tens of thousands of viewers. Remember the “Art of Time and Space – Art Exhibition of Old Clothes†in January? This concert will sing the pursuit of the supremacy of aesthetics to the sea for 20 years, and let the 20th anniversary of the music re-enact with the art of music. Bring up a high-profile climax.
For the fashion industry, as important as art creativity is responsibility.
Adhering to the quality of the fabric, the first group standard issued by the Guangdong Provincial Standardization Association, which was jointly developed by Shadow and Guangzhou Fiber Products Testing and Research Institute, was successfully released in November.
Whether it is the sales performance of e-commerce, the combination of art and fashion, or the excellence in the industry, Yinger has gained a reputation from all walks of life in this golden autumn. Like a string of beads and pearls, each one is connected before and after, embellished with the present, carrying the future.
In 2016, the last moment is also the most important moment. In December, Yinger was invited as the representative enterprise of Shenzhen Creative Industry to participate in the opening ceremony. The power of creativity was recognized by the city of Shenzhen.
The convening of “The Signing Ceremony of the Partner of the Market Sales Platform in 2017†means the official opening of the new era of shadow sharing. Faced with the development of the times, Shadows sees the key to grasping the opportunities of the future: talents are not only employees of enterprises, but also masters of enterprises. The change in the cooperation model of the market sales platform will give the shadows more flexibility and innovation in the future development.
As a fashion group, Shadow is not only facing the changes of fashion, but also the responsibility of the society and the expectations of employees.
Looking back, Shadow made a clear answer in 2016. 20 years of time has made the achievements of today, and the efforts of 2016 throughout the year have made us the present. The twentieth anniversary will be drawn to a successful conclusion, and the people will join hands to advance into the new 2017.
The memories of the past have made us smile, smile for the years that are still precious to each other, and those time of 2016 will last forever in your heart...
I hope that in 2017, the shadow will not forget the original heart and create more glory.
Enter the sound brand center
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