With the changes in people's lifestyle and consumer demand, wool and cashmere coats are gradually becoming more and more popular in the fashion industry, and the Changshu wool and cashmere coat industrial base has also received more attention. As early as July 2015, at the 15th China (Shenzhen) International Brand Clothing & Accessories Trade Fair, 8 cashmere wool coat brands from Changshu Tianhong Garment City made an impressive record: more than RMB 600,000 were placed on the spot, and a total of 56 intentions were received. And proxy customers. This is the first high-profile debut of Tianhong since Changshu City and Tianhong Garments City were respectively awarded “City of China Cashmere Products†and “China Cashmere and Wool Costumes Purchase Base†by the China Textile Industry Federation’s circulation branch. I remember that on the day of the award, Xu Weimin, general manager of Changshu Tianhong Fashion City, was very excited. “This is an industry event that will change the future of Rainbow City and will change the structure of Changshu’s garment industry.â€
Women's Promotion of New Leading Wool Cashmere Coat Base was Born
Changshu, the blessing of Jiangnan. If it is said to have been obscure in the past, it has now emerged: the global textile and clothing supply chain conference, the 10th International Wetlands Conference, and the international events that have been closed down or are waiting to bloom in Changshu are all foreshadowed: Changshu is not only Castle Peak half into the city, but also to become "the lake in the world, the world Changshu." To achieve this goal, it is bound to add some heat to the textile industry as an important economic lifeline. According to the Changshu clothing industry structure deployment, in addition to men's clothing, women's wear has also been promoted as the new protagonist. In 2010, Xu Weimin took over Changshu Tianhong Garment City and officially opened Changshu Women's Road.
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In 2014, Xu Weimin after market research, wool and cashmere coat jumped into sight: more than 10 national sweaters industrial clusters, nearly half concentrated in Jiangsu and its surrounding areas. As a member of the Changshu Political Consultative Conference, Xu Weimin decisively initiated the construction of a “famous Chinese city of cashmere products†at the CPPCC session that year. The proposal was highly valued by the municipal government and was named the outstanding proposal of the year. Immediately afterwards, Xu Weimin began to study the positioning and investment promotion of Tianhong Wool and Cashmere Coats. In the past two years, he also went to Qinghe, Tongxiang, Sijiqing and Haining to inspect wool and cashmere coats.
Wool cashmere coat investment success
Although Xu Weimin was a latecomer, he has been a small player in this competition. “Town Rainbow’s occupancy rate was 100% this year, especially in the 3F and 5F shops. More than 70% of the two floors are self-owned brands. There are nearly 300 businesses, mainly from Jiangsu, Zhejiang, Beijing and Hebei, but 50 More than % are still from southern Jiangsu, including Changshu, Kunshan, Zhangjiagang, Wuxi and Jiangyin.
The key to the success of the investment inviting warfare is to promote the concept of merchants in keeping with Tianhong's management philosophy and cultivate loyal partners. Shops are changed from multiple portfolios to single rooms, expanding the scale of merchants, enhancing the atmosphere of wholesale, and satisfying one-stop shopping needs of merchants; Provide design resources for merchants to help them build and consolidate wholesale channels; exert the influence of the “famous cities of Chinese cashmere products†and “China's cashmere and wool apparel procurement basesâ€; optimize the market public environment and the image of shops.
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Tianhong management philosophy, that is, adhere to the Tianhong wholesale function positioning and product positioning, merchants must firmly implement the "three basic principles": product selling, updated quickly; emphasis on shop image; efficient after-sales service. “How to reach an agreement? Put a good business in the customs clearance, the negotiation process before signing, the consistency of the concept is more priority than the business cooperation conditions; pay attention to the communication and propaganda in the business process, the implementation of the management system must be resolute and decisive, the idea is inconsistent Eliminated; strive to create a consistent ecological environment with a consistent concept.†Xu Weimin's tone is very decisive.
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The strategy for the cultivation of wool and cashmere coats also includes the establishment of the “Cashmere Wool Coat Industry Base Promotion Center†together with Changshu Garment City; it will incubate 20 cashmere wool coat brands each year. Today, Changshu Tianhong Garments City is making great strides forward as planned. There is no marketing gimmick, only the advantages of products and prices; there is no fashion blur, only close to the truth of the market. Here,
A wool and cashmere coat capital is about to rise!
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