Recently, some media once again mentioned that Youngor reinvented the main business of clothing. In fact, someone who knows a little about Youngor will know that this question is too late. Because Youngor had answered it as early as 14 years ago.
Since 1995, it has established sales channels. Today, Youngor has built China's largest apparel marketing network. There are more than 100 branch offices in the country, 400 home-operated stores, a total of more than 2,000 commercial outlets, and the marketing channels are firmly in their hands.
International "bundling"
On March 10th, 2009, the “POLO Shirt Technology Lecture†was held in the meeting room on the first floor of the Youngor Group headquarters. More than 100 people, including technical staff, workshop directors, and mechanics of Youngor's shirt factory participated in the training. Given that employees participating in the training have expressed their interest, the organizers are ready to continue the activities. POLO is a major customer of the New Malaysia Company. The purpose of the lecture is to enable attendees to understand the process flow of the POLO shirt and to prepare for the takeover of the new horse business.
In January 2008, Youngor successfully completed the acquisition of the men's core business of the well-known US large-scale garment company Kellwood, including the Xinma Garment Group. This began the process of building an internationalized industrial chain. In order to reduce production costs, some of Xinma's business will be transferred to Youngor shirt factory. With the orderly development of various tasks, the transfer of POLO orders has increasingly become the focus of attention of both parties. In order to take over new Malaysian orders, the shirt company started a series of operations including order production transfer and employee training as early as last year. jobs. At present, the first batch of finished products has passed and shipped successfully. The Youngor Shirt Company processed 2 million shirts for New Malaysia last year and will reach 6 million this year.
In Youngor, "industry chain" is a frequently occurring word. Starting from 2002, it has expanded its textile fabric industry to the upper reaches. In 2006, it completed the industrial chain linking textiles, garments and retail. The acquisition of the Xinma Group has continued to prolong the industry chain. Under this "big industry chain," the shirt factory and the new horse "hug" together.
Industrial chain "new blood"
“Our complete industrial chain is the fertile ground for the development of the Younger and Hemp industry. This industrial chain has spawned hemp products, which in turn reinforce our industrial chain and enhance the company’s core competitiveness.†The staff of the product development and promotion center commented.
In September 2008, Zhou Linhe, Minister of the General Logistics Quarterly of the Chinese People's Liberation Army, led a delegation to visit Youngor to conduct in-depth discussions on the development of the Hanma costume. What attracts Zhou Linhe is not only the military value of marijuana, but also Youngor's ability to quickly transform cannabis into an emerging industry.
Since July 18, Youngor's decision to develop the hemp industry began, only after more than two years, Youngor's hemp industry has entered the fast lane. On March 27 this year, Youngor announced the development of cannabis and the industrialization of cannabis in Beijing: In April, Youngor Hanma Investment Holdings Co., Ltd. started work; in October, 5 “Hemp Worlds†were opened in Beijing, Shanghai, Hangzhou, Ningbo, and Suzhou. "The flagship store, this move will allow more people to personally experience the hemp products.
At present, DP cannabis trousers have been successfully developed at Youngor, DP hemp shirts are also coming soon, and hemp fabrics will be produced by Japanese and Chinese textiles and wool spinning; garment factories will be produced by suit factories, shirt factories and trousers companies; hemp products sold by apparel companies will soon pass. Youngor's industrial chain is full of vitality.
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