Today, with the deep integration of economic globalization, the relationship between China's garment industry and international quality resources has become closer. In this context, China National Garment Association, China Council for the Promotion of International Trade Textile Industry Branch, China Fashion Designers Association and China Textile Information Center jointly held the first China International Conference on Clothing Industry (LINKINGplus).
Accurate docking promotes international cooperation
Despite the busy business of the company near the end of the year, Shaohong Jie, chairman of Shenyang Jie Ensheng Textile, decided to go to Xiamen to participate in the first international trade fair for China's garment industry held this year. "You see, these text messages are the information about the business needs received on my mobile phone." Shao Hongjie told reporters that in the early stage of the opening of the fair, the organizers have done relevant research, and have in-depth understanding of the needs of enterprises and products based on resources at home and abroad. Match the characteristics of the service one-on-one. “This event is highly targeted and the corporate resources we send are what we need now.â€
The director of the marketing planning department of Asahi Kasei Co., Ltd. of Japan, Kushiro Taisuke, came as an audience. After the meeting, he made it clear that he hopes to come to the docking business as a negotiating businessman next year. Professionalism is the biggest feeling of his trip. “The fair will be presented in the form of an exhibition. Although the exhibition space of 4,000 square meters is not large, the resources of the whole industry chain are all in it, highlighting the characteristics of small and fine.†At the two-day meeting, Guishan Taihao has contacted many times. Representatives of well-known Chinese clothing companies, in his view, this efficient communication and docking avoids the blindness of the general exhibition, so that enterprises can be targeted.
At the same time, the organizer's thoughtful service also made him feel particularly intimate. In addition to the detailed needs research in the previous period, the conference also specially arranged translations for international business partners to facilitate communication with Chinese companies. It is understood that the conference has invited more than 100 companies from 15 countries, covering international quality manufacturing resources, innovative technology applications, excellent brands and channels, design and creative resources, training and educational institutions, etc., to attract professional visitors in two days. Up to 5,000 people. "This seminar will gather the strengths of the most disciplinary institutions in the industry, and optimize domestic and foreign affiliates and resources in the upstream and downstream of the industrial chain. The purpose is to create more conditions for industrial synergy in the new era with precise docking. "The full-time vice president of the China Garment Association, Zhou Qi said.
Integrate global resources to highlight
Regarding the effectiveness of the negotiations, Bao Huihong, the chairman of Ningbo Jiahong Import & Export Co., Ltd., was very satisfied, "it is better than I expected." In this trip, she mainly wanted to order more domestic brands for her three factories in Bangladesh. When the reporter interviewed, the person in charge of the relevant department of the men's wear brand was approaching. Look at the sample clothes, understand the situation, ask the price, Bao Huihong asked about the company's demand information, and quickly recorded and calculated the quotation on the small book. After several communications, both parties have a preliminary understanding of each other. Bao Huihong deeply feels that the domestic brand enterprises are increasingly demanding quality and design. "If the demand is large, I plan to set up a design studio in Italy." In the past, Bao Huihong had worked as a foundry for many well-known Italian clothing brands, and his Italian husband had been responsible for design.
She told reporters that compared with the Chinese factory, Bangladesh's biggest advantage is that labor is cheap, and workers' monthly salary is only $100. In Ningbo, she was the first clothing company to move her factory to Bangladesh. At that time, the cost increased rapidly. She also considered Vietnam and Cambodia. However, the relatively small population size of the two countries and the prosperity of other industries led her to shift her eyes to Bangladesh. “The local population is large and the history of the apparel industry is similar to that of China. Although limited by resources, raw materials such as cotton need to be imported from abroad, since the development of the local garment industry has changed a lot since 2005, especially the knitting industry chain has gradually developed and improved.†Bao Huihong said that she is now in Bangladesh. It has three garment processing factories and its products cover woven, knitted and sweaters.
Also because of the emphasis on the Chinese market, Faruque Hassan, the vice president of the Bangladesh Garment Manufacturers and Exporters Association, and other people also came together. Faruque Hassan said that Bangladesh is trying to undertake the transfer of China's garment production capacity to promote the development of the domestic apparel industry. In comparison, the main advantages of Bangladeshi garment manufacturing are low prices, products that meet international standards, a young population structure, zero tariffs to major developed countries, and rapid development of supporting industrial chains such as printing and dyeing. It is reported that Bangladesh has more than 50 million working people, 76% of whom are under 40 years old, and there are about 2 million new jobs each year.
In recent years, in the face of a complex and volatile market environment, many Chinese apparel companies are gradually seeking high-end innovation breakthroughs while gradually shifting low-end production capacity to low-cost countries such as Southeast Asia. It can be seen that in the past few years, clothing giants such as Nike and Lululemon have begun to purchase or develop new technologies to enhance their product characteristics by creating a new generation of materials. This also made the innovative application area at the fair a lot of attention.
Founded in 1897, Dow Chemical of the United States brought a line of Shields technology. According to Song Yuying, technical sales manager, Xian shield uses patented intelligent silver ion controlled release technology to deliver low-concentration silver ions to the surface of the fabric, which can effectively kill and inhibit harmful bacteria that cause odor, spoilage and fading of fabric fibers. .
The UMORFIL skin care fiber products exhibited by Taiwan Yumei Biotechnology Development Co., Ltd. are the main products that can be worn. "It combines the luster of silk, the smoothness of cashmere, the moisture absorption and breathability of cotton and linen, etc. It is also resistant to washing, antibacterial, deodorizing, anti-UV, anti-static, and the fabric made of it is sensitive. The skin crowd is also suitable for use.†Yan Hong, the company's marketing director, introduced the product to extract amino acids from collagen-rich fish scales through special processes and then recombine them into new bionic fibers.
At the moment of industrial transformation, synergy of industrial chain innovation, from the fabric and even fiber development to create a unique advantage, has clearly become a major weapon for the competitive competition. With the rapid development of information technology, intelligent technology is also changing the clothing industry.
Cegid's terminal retail software is a good solution to the lean replenishment problem when companies respond quickly. According to market manager Ying Jie, Cegid has more than 30 years of experience in the retail industry, and has accumulated a large amount of retail data. The software can analyze the characteristics of the main consumer groups, preferences and consumption time according to the historical sales records of the company. Information such as nodes, and based on this, form a reasonable distribution proposal. "It has more than 20 languages ​​and is suitable for more than 70 countries. It has been used by many international famous brands such as LV, Hermès and Chanel."
Of course, there is also the help of fashion design. Fashion brands and designers such as Italy, the Netherlands, Japan, and South Korea bring the most distinctive design products and services. The Dutch brand TRESCHIC, which is mainly for wedding dresses, is the first time to exhibit in China. According to reports, the brand has a history of more than 50 years and is well-known in the European and even global wedding world. In recent years, the company has received many Chinese customers, and often receives calls to ask if Chinese customers can also customize, which makes them very optimistic about the Chinese market and decided to use the fair to explore the road.
Also from the Netherlands, R2Amsterdam specializes in high-end men's shirt design. It adheres to the concept of “creative, detail, novelty, color†and is determined to achieve the ultimate in shirts. It is understood that its products use 100% Italian fabrics, of which printed shirts are explosions. Several Shenzhen companies have expressed their intention to cooperate and are negotiating. The designer from Japan, Dan Zhi Ji Hao, brought in a personal brand Motohiro Tanji. He is good at using knit fabrics to express unique texture effects and is unique in the market. He told reporters that when he was in Japan, he had done related design services for Chinese clothing companies. This time he hoped to have direct face-to-face communication with Chinese brand companies.
Italy's Dichesaray brings real-world examples of visual space design to enhance brand style and terminal sales. “We have helped many foreign brands to double the sales rate and achieve a sales growth of up to 150%.†According to Anna Bot, the company's head of the company, today's consumers are no longer shopping for shopping, shopping malls, SHOPPINGMALL and other retail locations. Appropriately improving the visual space design display effect will help the brand to enhance the style and promote sales.
Close to the needs of enterprises to enhance exchanges and cooperation
The two-day conference ended, and many exhibitors and professional visitors were deeply aware of the full industrial chain coverage of their resources and the precise matching of demand. And came to Xiamen - this gathering of a large number of China's outstanding clothing brands in the industrial cluster, it is natural to go to the local representative clothing companies to conduct on-the-spot understanding and exchange.
The organizers also specially organized more than 100 people from home and abroad to visit Xiamen and surrounding areas to visit famous enterprises such as Jiu Muwang, Xtep and Qiwowo. The negotiators visited the headquarters of Jiu Muwang in Yilan Road, Siming District, Xiamen, the Manufacturing Industrial Park in Quanzhou, the Xtep Headquarters, and the Seven Wolf Chinese Clothing Museum to learn about the development of the company in recent years. According to reports, Jiu Mu Wang, which was established in 1989, has a history of 27 years. With years of high-quality product quality, the brand impression of “Men's Pants Expert†and “Professional Good Quality†has long been deeply rooted in the hearts of the people for 16 consecutive years. The ranking is ranked first.
In 2011, Jiu Muwang realized the listing of A shares. Nowadays, the company's overall scale is at the forefront of similar domestic brands. The retail stream can reach 6 billion yuan. There are 2,800 stores in the country, with a total of 8,000 employees. It has several brands such as JOEONE, J1, FUN, Vigano and ROR. In the face of enterprise development under the new situation, Jiu Muwang reorganized the corporate strategy and will develop into five aspects: fashion, fashion, fashion, fashion, fashion and leisure. It is intended to create clothing, food, housing and travel for the elite. The elite life of all aspects of lifestyle, through the integration of multi-category and multi-brand full value chain, combines fashion with surrounding industries to promote the development of Jiu Muwang as a comprehensive fashion industry group.
Xtep, which was listed in Hong Kong in 2008, is now a professional sportswear supplier integrating shoe development, manufacturing, marketing, etc. It has created several first domestic sports brands, namely the first to promote fashion sports. The first to promote the "leisure + sports" dual-track marketing model, the first to launch celebrity endorsements, the first subversive tradition and the development of sports shoes in the full-color era of sports brands. In 2015, Xtep took the initiative to adapt to the new normal. While retaining the fashion attributes, it returned to the sport and planned to focus on product innovation, intensive cultivation and gradually develop into the preferred brand of Chinese runners.
It is worth mentioning that in the communication session, the organizers and enterprises are specially arranged, such as the director of Jiu Muwang, the general manager Chen Jiaya, the director of the supply chain management center Lu Rujie, the director of the R&D center Li Jiawen, the director of the commodity operation center Shen Peiling, the director of the special step office, Yang Tingting, Gao Guoping, Director of Planning for Garment Product Center, Zhang Dewen, Senior Director of Footwear Product System, R&D Innovation Center, etc., attended the meeting with the heads of various counterparts, so that everyone can directly communicate and communicate face-to-face according to their needs. Many negotiators expressed their willingness and business. Do in-depth understanding to achieve the intention of cooperation.
Facing the new normal of the economy, how to integrate domestic and foreign superior resources and innovation cooperation to improve their operational capabilities and achieve sustainable growth of enterprises has become a realistic issue for many apparel companies. The holding of China's garment industry international cooperation fair not only provides a broad space for Chinese garment enterprises to cooperate with all kinds of high-quality related industry resources to achieve win-win development, but also promotes industry changes from multiple layers and multiple dimensions, which will bring a new beginning.
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