origin
Domestic cashmere sweater tailored earliest originated in Xinjiang. Thanks to Xinjiang's unique advantages in raw material resources, in the mid-1980s, Xinjiang's wool textile industry was in a leading position in the country. At that time, Tianshan Wool Spinning Factory, Bayi Woolen Mill, Kunlun Woolen Mill, Western Woolen Mill, and Yili Wool Spinning Factory The Yili Wool Spinning Factory and other factories all play a decisive role in the wool textile industry in the country. The developed wool textile industry has also led to the development of the knitting industry in Xinjiang. At that time, there were many state-owned knitting factories in Xinjiang, and Tianshan brand cashmere sweaters were well-known throughout the world.
In the late 1980s, due to changes in the corporate mechanism and the rapid development of the private textile industry in the Mainland, Xinjiang's wool textile industry was severely hit. Companies were bankrupt and the knitting industry closed down. A large number of laid-up knit women workers began to knit at home in order to survive. This is the earliest tailor-made prototype.
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development of
In the early 1990s, some of the better people who made money started renting and selling woollen knitwear on the streets. This was the earliest tailor-made shop for the front shop and the factory. However, the raw materials at that time were mainly wool, and cashmere was still very small. In the mid-1990s, cashmere began to appear in tailor-made stores. By the end of the 1990s, tailor-made cashmere sweaters had been seen in the streets of Urumqi.
At the beginning of this century, tailor-made cashmere sweaters were developed from north to south and quickly developed from west to east across the country. Since cashmere shirts are tailor-made and profitable, driving people to surge forward, cashmere shirts tailor-made factories are now flooded with large and medium-sized cities across the country and formed in Urumqi, Zhangjiagang, Wuxi, Nantong, Suzhou and Chongqing. , Beijing, Shanghai and other cities as the center of the distribution of large scattered small agglomeration. The cashmere sweater tailor-made franchise stores are dotted in every city in the country.
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status quo
However, the tailored cashmere shirt industry can be very different from ten years ago. Due to competition, some technologies are good, sufficient funds are available, and the operators are good at showing off. The factory and stores are separated, equipment and workers are added, and the production capacity is increased. The goods received by their own stores are far from meeting the requirements of the factory. Production, then sprouted the idea of ​​using other people's store to live, this is the first franchise. Later, some of the better owners of the business began to reach out to surrounding cities and even all parts of the country. This is now "tailor-made, the country joined."
trend
Cashmere sweater tailored to the industry so far, due to the interests of many people have joined the fight for this piece of fat. The market tailored for cashmere sweaters has not been saturated with tailor-made factories and tailor-made franchise stores throughout the country. Later, with the continuous improvement of people's living standards, there will be more and more people wearing cashmere sweaters, so the tailored market demand and potential for cashmere sweaters is still very large.
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prospect
In summary, I think that the tailored industry for cashmere sweaters will change greatly in the future:
First, the tailor-made factory scale will grow toward large and strong, those who are good at the operation of the factory will be bigger and bigger, more and stronger, and those who have poor technology, weak funds, tailor-made factories will be tailor-made Will be ruthlessly eliminated in the competition, the domestic tailor-made market will be controlled by a few strong factories in the form of franchise.
Second, the tailored industry's production and sales structure has changed. The traditional business model of the front shop and the factory shop will be broken. Those small and tailor-made shops will gradually give up the production process of thankless production, sell machines, and join large and powerful tailor-made factories. Focus on marketing.
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Third, those tailor-made factories that grow and expand in the market competition will constantly update production equipment, strengthen the management level of enterprises, improve product quality, and enhance their own brand awareness. The number of franchise stores will be further expanded in sales, and the market share of the company’s products will be expanded. At the same time, in order to further directly control the market, it will gradually establish its own tailor-made direct-operated stores in some large and medium-sized cities, which will be the same as domestic famous brands of cashmere sweaters. Grab a cup.
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