"Restoring Childlike Creativity" adidas rave party

On March 21, 2008 (Friday), Shanghai, China, adidas clover classic series named after the “Celebrate Originality”, set an unprecedented scale in the new creative industry cluster - Shanghai 1933 old workshop. The rave party - full of kid-like scenes and inspiring performances, is piled up into an inspirational creative space. As always, it continues its original brand of encouragement and inspires creative diversity. The rave party attracted nearly a thousand fashionistas and media elites, and the five members of the famous band Maroon 5 (magic red) that blends rock and R&B genre, supermodel Devon Aoki, Kou, Mowandan, Liu Wen, Amanda S, Ana R, and artists and DJs from around the world who coincided with the adidas clover classic series were also invited to witness the brand's charisma with the on-site guests.

Trace the origin of creativity, it comes from a pure and curious innocence. Everything in childhood seems to be going to be buried in an era of turbulent times. The adidas Shamrock classic series is based on the theme of “Playground”. With colorful colors and intriguing lines, it is the original cool color of the 1933 old workshop. The space is filled with an exciting and playful sense of fun - when carousels, slides and clover ice cream inadvertently evoke memories of childhood, more innocent avant-garde artists Delaware, Bob Foundation, MEWE Design Alliance, Markus Hofko and Gaston Caba etc. adorned the video clips and photographs specially produced for this party. The artists also showed creative thinking in the design of adidas Originals by Diesel jeans... adidas totally abandoned the mainstream nowadays. The atmosphere of the fashion party was so dignified that the guests were playing with amusement and lightness.