The traditional clothing market has been developing more and more slowly in recent years, and the opposite of the clothing customization market is booming.
The rapid development of the Internet, e-commerce and big data has awakened people's individual needs, and consumers have begun to be self-centered. Compared with ready-to-wear, they are more inclined to customize clothing. With the rise of the middle class, the consumer demand in the market has also changed from economic demand to quality and enjoyment demand. The high-quality products and personalized services provided by the customization can effectively meet their needs. Through this spring wind, various customized shops and studios have sprung up, and even old-fashioned clothing companies such as Youngor, which has encountered growth bottlenecks, have begun to get involved in clothing customization, in an attempt to find a breakthrough in the field of clothing customization.
However, behind the rapid development of clothing customization, custom stores still have survival pain points.
1, manual body pain points
For the custom-made clothing store, in addition to the store rental expenses accounted for a large part, the amount of the division's expenditure also accounted for a considerable proportion, a good size is the key to the store to do a custom clothing, but many stores There is no basis for training a good amount of physical education, external training needs to invest a high amount of training costs, clothing custom stores to do well, the first problem to be solved is to have a good physical education, so that you can bring Come to more profits and satisfy consumers.
In view of the high cost and difficulty of training in the store, the tailor-made business plan for the franchisees is launched, and each of the franchisees is invited to come to the headquarters of the company to include color matching, etiquette planning, business management, quantity, etc. A series of trainings, so that each franchisee truly avoids the worries of management.
2, outsourcing production pain points
Customized clothing stores are limited by the volume, relying on manual production is too slow, the cost is too high, the limitations are too large, and it is difficult to establish their own clothing production factory, so consumers in the store after the order, custom stores Will be handed over to their own foundry for processing. However, this kind of outsourcing still has problems such as poor communication and complicated procedures in the process of docking in the factory, which reduces the efficiency, and the production cost of small batches is also relatively high. The profit margin of the customized stores is small, which affects the development of the stores.
To change this traditional mode of operation, it is necessary to subvert the relationship between the store and the factory, integrate the two and form a global industrial chain. It is not easy to do this, but the tailoring is done, relying on more than 20 Years of clothing customization experience, tailoring the supply chain, optimizing the production structure, truly minimize production costs, maximize efficiency, and allow franchise stores to have more profit margins.
The development of Internet+, smart manufacturing and big data brings not only challenges but also opportunities to the apparel market. Under this turmoil, the tailoring of the custom to seize the dividends brought about by technological advancement, using "Internet + intelligent manufacturing" to improve their own industrial chain, tailoring out a new path of customized clothing development.
In the field of clothing customization, tailoring is a well-deserved dark horse brand. It took only one year to develop and open more than 200 stores, covering 300+ cities nationwide. Behind the rapid development is the tailoring experience based on more than 20 garment customizations. With the opportunity of industrial transformation and development, we will create an intelligent intellectual production chain. Because of these, the sacred course can be successful, and the franchisees who join the custom tailoring can naturally success.
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