Lead: Many microblogs with millions of fans in the net red "star shop" have the problem of poor quality of customized products, non-conformity with the original description, and fraudulent sales.
Recently, the Beijing Consumers Association announced the results of the investigation on the issue of e-commerce “cutting†at the beginning of the year. According to the survey results, most of the respondents indicated that they had experienced “cutting ordersâ€; most of the respondents believed that e-commerce “cutting orders†was because the merchants lacked integrity and belonged to intentional fraud, and few respondents believed that the merchants It is caused by unintentional or negligent. The reason why the problem of frequent chopping is frequent is that the default cost of the merchant is too low.
In this regard, combined with the field of consumer complaints concentrated in the first half of 2017, the reporter investigated several online red stores with high complaint rates on the Internet, and found that many of the “red star stores†with millions of fans on Weibo exist. The quality of the customized products is poor, and the original instructions do not meet the requirements of defrauding sales. "Do not move for one month without delivery", "Immediately do not give back" or even become the after-sales normal of a number of online red stores, such as "sets", "cut orders" and other contract breaches occur more often.
High-profile marketing quality is worrying
As everyone knows, Net Red is the abbreviation of “Network Red Manâ€. In the past, it refers to people who are popular with netizens because of certain events and certain behaviors. "Net Red" is often based on social platforms such as Weibo, and has long been active among fans, and has a certain influence in fashion, wear, animation, food, pets and other fields.
In the specific place of network e-commerce, Net Red refers to the “net red shop owner†who is based on fan economy and has certain professionalism in specific fields. They have the characteristics of advertising value and traffic substitution. The core component of the net red economy. Because of the need to maintain a certain degree of social attention, net red shop owners often want to gather fans through social entertainment such as live broadcasts and activities. Many online red shop owners also have special brokerage companies, responsible for personal image packaging and even commercial hype. However, a good business model does not necessarily equal the quality of a good product. While the red store is highly regarded and sought after by fans, the quality of the intensive outbreak is equally worrying.
For example, a net red shop with more than 7 million fans has recently launched a new casual bottoming Shirt. At present, the monthly sales of this explosion are 31,754, but the product transaction record is found in the comments. There is no shortage of consumers' dissatisfaction with quality problems. The products have serious color difference, rough workmanship and inconsistent picture display, poor clothing fabrics and customer service attitudes, and even “deletion of comments†are the main problems reflected by buyers.
"Do not admit mistakes and not give back", "sets", "cut orders" have occurred
Some time ago, the experience of a Weibo netizen in a net red shop specializing in providing customized services made her laugh and cry. She bought a pair of sweatpants in the online shop. The products that can be delivered are "the length of the pants is different." It is completely in the category of quality problems and cannot be worn properly. However, when she asks for a return, she is asked by the store to "modify the wrong size or other", otherwise it will not be returned.
"After retiring clothes, you have to admit your mistakes. This logic, our buyers seem to have no bargaining space at all. It is an absolute overlord clause." Many netizens are also so attached.
In addition to the overlord clause, the after-sales problem of the net red shop has the so-called “set of orders†and the “cutting†problem mentioned above is also extremely serious. A netizen bought clothing at a popular online store on November 28 last year, which was not received until January 12, 2017. It took nearly one and a half months, which was the “pre-sale 8 days ahead†promised by the owner. The promise of buying and selling is a far cry.
"This kind of called a slip, if the buyer is dragged too long and return, in fact, it is quite a disguised cut." Fiona (a pseudonym) purchasing overseas luxury jewelry to explain this online shopping to reporters "Unspoken rules", because of the credibility problem, whether it is Taobao shop or micro shop owner, are not very willing to take the initiative to "cut a single", but if in the peak season of sales, when supply is in short supply, it will take some "unusual means of operation" If consumers encounter this kind of "when the clothes are on, they will pass the season", they will only be able to eat dumb losses.
Some time ago, the "E-commerce" cut report issued by the Beijing Consumers Association also confirmed this statement. According to the survey data, clothing and apparel are a veritable “hardest hit†in e-commerce retailing. In the case of “cutting singles†collected in this survey, the products involved in “cutting orders†mainly include clothing, bags, books, electronic appliances. , toys, etc. Among them, the most chopped goods are 24.32% of clothing and clothing, and 23.65% of bags and bags. Only these two items occupy nearly half of the complaint list.
Official advice
If problems arise, they should promptly defend their rights.
For this "online shopping ills", the official proposal almost coincides with the lawyer's advice.
The Beijing Consumers Association survey believes that the problem of ordering and cutting orders is not only the issue of the reputation of individual businesses. In their view, many large-scale e-commerce platforms have experienced large-scale “cutting†incidents for several consecutive years, and the same problem has repeatedly appeared and has not been effectively resolved. Due to the limited liability of the merchants after “cutting the orderâ€, the cost paid for this is relatively low. The e-commerce “cutting order†has a tendency to expand to other Internet consumption areas. For example, after the customer has booked the ticket, it is unilaterally cancelled by the merchant. After the consumer booked the hotel, it was unilaterally cancelled by the merchant, and so on. If the problem of "cutting orders" for e-commerce is not effectively curbed, it will damage the legitimate rights and interests of more unspecified consumers.
Therefore, the Municipal Consumers Association recommends reminding consumers to increase their awareness of legal rights protection. If they face any “cutting†of the merchants, they should preserve the evidence and bravely take legal weapons to protect their legitimate rights and interests instead of compromise. In particular, in the event of encountering some group-type “cutting†behaviors that seriously damage the legitimate rights and interests of consumers, it is necessary to promptly report and report to relevant departments.
Lawyer analysis
“Chopping†is a contract fraud platform that should assume supervisory responsibility
In the network trade, the phenomenon of “cutting the order†has always existed, but this phenomenon has collectively erupted within the network red group. The underlying reasons are also worth exploring.
Xia Xiaoting, a lawyer of Jiangsu Zhongshan Mingjing (Suqian) Law Firm, specializing in the elimination of law, believes that according to the relationship between the seller and the buyer, the contract of sale and purchase is applicable to the seller’s malicious “cutting†and “setsâ€. The behavior can be punished according to the contract law and the platform service agreement.
For the average consumer, once they encounter this kind of "cutting" behavior of the net red merchant, they must be brave enough to appeal to the platform. Because this kind of chopping behavior is not fulfilled by the contract law according to the contract law, there is a suspect of contract fraud. Refund and claim liability for breach of contract and damages.
Nowadays, many online shops are drilling the loopholes. The online red store is very prone to burst orders, but there is no particularly good solution for the shopkeepers who are in short supply. In fact, they should come out of the platform and set up some institutional methods. To control the occurrence of this situation, otherwise, once this unscrupulous operation method becomes an industry practice, the overall credibility of the e-commerce platform will have an adverse impact.
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