In the face of consumption upgrades, not only companies are thinking about how to improve their service to customers. As the industry's first exhibition, the intertextile autumn and winter accessories exhibition started from the exhibition, and it is in the process of understanding the development needs of the industry, leading the textile surface accessories enterprises to seize the opportunity. We hope to provide better services for exhibitors and buyers, and strive to create a comprehensive upgraded gold trading platform.
As an industry event, the popularity of the intertextile autumn and winter accessories exhibition has been very high in recent years. The 2016 intertextile autumn and winter accessories exhibition site was visited by more than 73,000 buyers from more than 90 countries and regions, and the reasons for attracting them were indispensable for the organizers' meticulous service.
Business matching is favored
Under the background of the supply side reform and transformation and upgrading of the industry, the exhibitors' demand for the exhibition is further improved. For this reason, the intertextile autumn and winter accessories exhibition not only carries the mission of displaying new products, but also takes the upstream and downstream of the industry chain to achieve precision. Docking and promoting the historical responsibility of the coordinated development of the industry. Under this circumstance, the organizer of the intertextile surface accessories exhibition has continuously upgraded the trade function of the exhibition in recent years, and launched a business matching event to build a more smooth communication platform for exhibitors and buyers.
Business matching is not only a special event of the intertextile surface accessories exhibition, but also one of the most enthusiastic activities of exhibitors and buyers. In order to maximize the functions of this event, before the exhibition, based on the large number of exhibitors and professional visitors, the organizers collected and analyzed the purchase intentions of the buyers by sending invitations to specific buyers and collecting purchase intentions. Recommend suitable exhibitors and products, arrange the negotiation time for the supply and demand sides and provide the venue for on-site meetings, and open the exclusive custom-made commercial express express train.
At the same time, in order to facilitate buyers to sign up for business matching activities, this intertextile autumn and winter accessories exhibition is an upgrade registration channel, open online business appointments, can be achieved in the official website of the exhibition and the official WeChat public account. At present, the buyers who have signed up for this intertextile autumn and winter accessories exhibition have many well-known clothing brands.
Careful service brings unlimited business opportunities
Under the unremitting pursuit of the exhibition organizer to upgrade the exhibition service, the intertextile surface accessories exhibition also launched a mobile electronic journal to better meet the different demands of exhibitors and professional audiences. Further promotion and upgrade of convenient services such as electronic registration and online pre-registration have also improved the exhibiting experience of exhibitors and professional visitors. In addition to the previously featured dining areas, leisure areas, charging areas and other special function areas, communication function support vehicles, medical centers, prayer rooms, two-way ferry battery cars, closed trains from the exhibition hall to Hongqiao hub and Line 9 subway The continuous improvement of many services has also become a fine tradition of intertextile surface accessories exhibition, providing excellent services for exhibitors and visitors. It can be said that every corner of the pavilion is carefully produced by the organizers every year.
The exquisite and exquisite service has won the unanimous approval of exhibitors and buyers, and attracted many buyers to present, which has brought unlimited business opportunities for exhibitors. Du Yuanzhang, CEO of Ruyi Group and general manager of Woolen Industry Group, said that during the last exhibition, Ruyi had received more than 5,000 domestic and foreign merchants, more than 60 new potential customers, and more than 300 cooperation intentions. The intertextile autumn and winter accessories exhibition was The company's market network layout and product design and development provide sufficient support and guidance, which greatly enhances the desirable industry influence and brand reputation.
Jiangsu Sunshine Group has always been the old exhibitor of the intertextile autumn and winter fabric exhibition. Since the establishment of the exhibition, Sunshine Group has been participating, and the continuous exhibition has allowed the company to harvest many new customers. Hou Guoan, general manager of Jiangsu Sunshine Shangxi Senior Woolen Co., Ltd. told reporters that the exhibition has attracted nearly 1,000 high-end custom customers, especially in the last exhibition, the company has cooperated with a big brand customer, and the current annual sales reached 30 million yuan. .
Wu Rongguo, chairman of Zhongduo Holdings Co., Ltd. also said that in the last intertextile autumn and winter accessories exhibition, there were nearly 100 buyers who came to China for more booth consultations. The actual transaction rate was about 20%, and more than 20 orders were placed. The order volume is nearly one million meters, and the actual turnover is nearly 10 million yuan.
Guangdong Zengcheng Zhilian Textile Co., Ltd. has participated in the intertextile autumn and winter fabric exhibition every year since 2013. The company's sales representative Lu Chihui said that although the exhibition year is not long, the exhibition company attaches great importance to it. Through this platform, the company recognizes many domestic and foreign companies. Brand companies, on average, have more than 100 customers selected enterprise products at the exhibition every year. Actually, there are about 20 or 30 customers who have formed cooperation, and they can produce orders of over one million meters.
Buyer and TommyBahama Men's Textiles Division Steven Fuller admits that the intertextile surface accessories exhibition is the most comprehensive procurement platform for companies to establish business contacts. At the last show, the company got in touch with more than 20 suppliers and placed orders with four of them, including exhibitors from China, Korea and Taiwan.
As a fashion designer who often visits the exhibition, the understanding and communication between buyers and accessories companies are mutual. As a fashion designer, it is necessary to know the operation and design ideas of the surface and accessories enterprises, and the technical difficulties of research and development. Etc., and companies need to know the designer's appeal to the product. The platform of the intertextile autumn and winter accessories exhibition is to play the role of docking communication. The business matching activities launched this time will help the traders of the exhibitors and professional visitors to be more smooth and smoother, and create a better trade bridge.
Editor in charge: Xu Yuehua
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