The birth of China's brand discount women 's wear was first introduced from the United States Outlets, a new model, causing more and more businesses began to pay attention to this new business philosophy. Speaking of the rise of China's discount brand women's wear, it was in 1998, the South wind grid, the only me, the blue portrait of the operator, that is, the Chinese brand discount women pioneers, the introduction of the brand discount women.
In the insight into this powerful market in China, China's first brand discount women's company was established in 2000, that is, wonderful silk. Prior to this, the women are divided into branded women's clothing and market goods, brand discount women turned out to bring the power is explosive, and take a look at his advantage at that time how much: brand women's company, the remaining inventory each year, an occupancy His warehouses, another one to deal with these goods wasting time and energy, might as well spend more time in product development and production above, in fact, these brand women's clothing company in the original R & D and production, the inventory risk also added above the retail price, so these goods At that time, it would not be a pity even to donate or throw away them. Wonder silk discount company was established, the formation of the then large and small brands of women's companies directly to their own inventory down Wonderbo company, wonderful silk company to use their own channels, sell the goods and then check out the brand companies, but at the time of a The profit is about the same as we often say.
Chinese copy the strongest, wonderful silk can copy the United States Outlets, then China's own people can not copy their own? At that time, this emerging industry, low operating costs, but also do not need to spend money on research and development production, there is money in stock, attracted all over the country would like to get a share in this industry, one after another, have entered the Hangzhou, Companies, learn their operating philosophy, business model. In 2002, followed by Beijing, Guangzhou, Wuhan discount company was established during this period. They set up their own brand women's discount company by studying and studying at Wonder Silk Company and then returning to their own place.
Brand women's discount company peaked in 2008, the arrival of the financial crisis, the achievements of the discount company, 0 franchise fee, 0 deposit, 100% replacement, more entrepreneurs into it, then all over the country large and small Discount company already has hundreds, and most of Hangzhou, have followed this set of policies in operation. At that time as long as those who enter this industry, more or less can dig a pot of gold, discount stores across the country is explosive growth, inexpensive, good quality has also become synonymous with the brand discount.
There will be a climax of ebb, discount brand women's shuffle years in 2013, complained that the industry is not good to do, operation, purchase cost is high, business operations are difficult to maintain, this time big and small discount company shrink is still relatively light Of the closures close are not unusual. That year insisted that victory, than not live longer than who died later, survived that is the winner.
By this year, the whole discounted market is still not optimistic, the entire financial order adjustment of the past two years, but the Chinese women's famous brand discount industry has been sustained and steady development, and the upward trend, indicating that the rational adjustment of the domestic industrial structure, consumers in the The pursuit of perfection at the same time, the rational choice of cost-effective products. A Bellerin boutique women's discount is set up in this form of operation, high-end office 2000 square flagship model anchor set sail, guide the new model. Alai Belin business executives - the country's first brand discount one of the pioneers women, also known as wonderful silk. Is leading Alebeline to another level.
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