Wang Sicong Qing IG Award-winning microblog forwarding lottery marketing case clothing enterprises how to do online marketing

This year, since the koi fire of Alipay, the major business users shook their forks, such as the double 11 koi, the flower koi, and the rookie koi. In addition, in fact, in fact, There is also Wang Sicong's celebration of the IG rocket forwarding microblogging to get 1.13 million draws, even more fire, the amount of forwarding and comments are more than 20 million, the number of praise is also more than 19 million, and Wang Sicong's Weibo fans from 1610 Ten thousand yuan rose to 41.21 million, counted down, 5 days rose to 25.11 million, that is to say, Wang Sicong used 1.13 million marketing expenses to directly drive 25.11 million fans. And this sweepstakes has also become a successful marketing case at the textbook level.

后印象

And Wang Sicong's sweepstakes have not stopped, a total of 4 rounds, the second round has just begun, and Weibo also for Wang Sicong's wave of sweepstakes, temporarily modified the rules of the sweepstakes, immediately on the microblogging hot search list. And recently, as long as Wang Sicong's winning list, Wang Sicong draws the prize, Wang Sicong's microblog forwarding and other topics, will be the first time to board the microblogging hot search. Some winners said that Wang Sicong’s lottery money was first arrived than the winning notice. It has already been withdrawn to Alipay, and everyone is envious!

王思聪庆IG获奖微博转发抽奖营销案例 服装企业如何做网络营销

As a clothing company, if you want to improve your visibility, the online marketing method is very important. So how do clothing companies do network marketing? How to do clothing enterprise network marketing will be more effective? Let's take a look at the men's clothing.

1, the company needs to determine the brand

Before a company conducts marketing promotion, it needs to be determined. I am promoting the company's name or product name or promotion company. For example, Wang Laoji promotes the product name. For example, Huawei promotes the company name. For example, Xu Guoxiang promotes the name of the person. .

2. Identify corporate crowds and search habits

Before conducting network promotion, it is necessary to understand some customer groups and avoid blind promotion. This promotes better results, because each enterprise has a fixed population.

3, choose the appropriate promotion method for the enterprise

Why do you choose a promotion method that suits the company itself? Many promotion methods are not suitable for each company.

4. Establish a network promotion department or cooperate with a network promotion company.

If you want to improve the visibility of your company in the network, you can choose to establish a network promotion department for professional promotion. If the company has limited manpower, you can also choose to cooperate with professional network companies. Compared with your own promotion, network promotion companies are more familiar with each other. Promotion methods and overall marketing.

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