Children's wear market ushered in a big outbreak
In recent years, with the gradual opening up of the second child policy, it is estimated that 1.5 million newborns will be added each year. At the same time, the brand awareness of “post-8090†parents is enhanced, and the style and quality requirements of children's wear products are higher. The trend of branding, specialization and fashion consumption of children's wear is gradually taking shape.
The data shows that the market size exceeded 150 billion in 2017, and the market size will reach 200 billion yuan in 2021. The growth of the number of children, the upgrading of consumer concepts and the rise in the price of children's wear have led to the continuous expansion of the children's wear market, and the children's wear market has been hailed as the last blue ocean of the apparel industry.
How to stand out among many children's wear?
Chinese young mothers are mostly after 85 and 90. They have higher requirements for quality of life. Younger families are more willing to pay higher prices for children's clothing with high quality and comfort.
Whether it is possible to accurately grasp the changing trend of consumer preferences and provide suitable products to consumers in a timely manner is the key to increasing market share.
Therefore, due to market strategic needs, the founder of Baby Legend brand Lin Feng founded Zhejiang Shangchen Children's Products Co., Ltd. in Hangzhou, BABYCNQ children's clothing came out.
The design team of “BABYCNQ†children's wear series is formed by domestic senior professional designers, and adopts scientific and advanced multiple operation modes in operation.
Refuse to be defined, insist on being yourself
In terms of design style, the aesthetic taste of young parents also influences the decision-making of children's wear brand designers. While paying attention to the comfort of children's wear, young consumers will also value the design and uniqueness of their products. And "BABYCNQ children's clothing should express this fashion concept.
Not long ago, BABYCNQ held a 2019 spring and summer new product launch conference in Hangzhou, and announced that the BABYCNQ children's wear series was born with “Another Meâ€.
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