The first floor hall of Shanghai's fashion landmark, Plaza 66, was filled with Ferrari’s “taste†last weekend. Ferrari’s Ferrari and Maserati brands had five models out of the traditional auto showroom and were close to the public. Ferrari wanted to show off its determination to increase the Raiders in the Chinese market, and Maserati’s brand promotion was their top priority for investment this year.
At the invitation of Hang Lung Plaza, Ferrari China presented Ferrari 430, 612, 575 models and Maserati's president, GranSport. From the 13th to the 15th, many Regal have expressed their interest in these two models. Ferrari, Maserati Automobile International Trading (Shanghai) Co., Ltd. said that the effect of getting out of the exhibition hall is good. The two buyers who are interested in buying cars are negotiating with the company.
According to its introduction, the opportunities offered by Plaza 66 are in line with their ideas. Plaza 66 is a high-end consumer place. Consumers entering and exiting here have relatively high spending power. Many are potential customers of Ferrari. Cars are currently the main models sold by Ferrari in China.
It is understood that since the establishment of Ferrari China in August 2004, Ferrari's distribution network in China has basically been completed, and 12 dealers are located in 10 cities in the east and west, north and south of China. Ferrari China PR, Ms. Yan introduced the completion of the network-based deployment. This year, the focus will be on improving the pre-sales and after-sales services of the two brands. The display at Hang Lung can be said to be the opening game for Ferrari in 2006.
Ferrari China believes that the Ferrari brand is already well-known in China, but for Maserati, there are not many people who know about it in China. Ferrari China will focus on Maserati’s brand promotion this year. Promotion of Maserati’s president GP series.
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