International jewelry brand Folli Follie wants to expand its market in China

Yesterday, the international exclusive jewelry company Folli Follie’s exclusive agent in China, Pilion Trade Co., Ltd., said that the number of Folli Follie’s stores in China will increase from 40 to 60 this year, focusing on Shanghai, Beijing and Guangzhou. 25 large and medium-sized cities such as Chengdu, Dalian and Harbin. In addition to the flagship store in Shanghai, which has already been established, in May, the brand's second flagship store will also be completed in Wangfujing Street in Beijing.

Pilion’s marketing department stated that Folli Follie's expansion plan this year is only to maintain the normal development speed of the brand in China, and all stores use direct marketing to expand and manage. It is reported that since the introduction of Folli Follie brand in China in 2002, in just 3 years, the number of its stores has grown to more than 40, jewelry prices are generally ranging from 50 to 1,000 euros, of which 100 to 200 euros are mostly products. According to statistics, in the jewelry market, top brands such as Cartier only account for 15% of the total market, while Folli Follie, which is between luxury and fashion, is recognized as a pioneer in its market segment.