The Jinxi Fashion Show was once again unveiled at Mercedes-Benz China International Fashion Week

On the evening of October 29th, the National Art Foundation's 2017 annual communication and promotion project promotion exhibition “'Xiangyun Hometown. Jinxi' Fashion Show” was held at “Mercedes-Benz China International Fashion Week” (2018 Spring/Summer Collection) release. Li Dangqi, former chairman of China Fashion Designers Association, Zhang Qinghui, chairman of China Fashion Designers Association, Bu Xiaoqiang, president of Guangdong Fashion Designers Association, Xian Chunlong, vice president of South China Agricultural University, and Yang Yuanting, deputy secretary of Fujian Water Conservancy and Electric Power Vocational College Du Zuoxiang, deputy director of the Guangdong Provincial Department of Culture, Chen Xiaodong, secretary of the Party Committee of Lanhua Town, Nansha District, Guangdong Province, Guo Jina, director of the Guangdong Provincial National Art Fund Implementation Project Management Office, and other domestic experts and leaders attended the conference. Mario Boselli, Honorary President of the European Design Center, MarioDELL'Olio, President of the Italian Buyers Association, Mark, Vice President of the Marketing Department of the American Fashion Designers Association, Matteo, an international fashion trend expert, and Oritta, an international fashion trend expert, also attended the conference.

Xiangyun Hometown. Jin Hao’ Fashion Show

This costume work is based on the “National Intangible Cultural Heritage” Xiangyun yarn, which is unique to the Guangdong Pearl River Delta. Under the support of the National Art Foundation’s 2017 annual communication and promotion project, the Xiangyun Yarn Research Center of South China Agricultural University The form is completed in cooperation with Guangzhou Xiangyun Hometown Cultural Development Co., Ltd. As early as 2015, South China Agricultural University and the People's Government of the Bank of Nuclear Power signed a strategic cooperation framework agreement to build a cultural town of Xiangyun Yarn, an intangible cultural heritage. In 2016, the design team led by Prof. Jin Wei relied on a strong innovative design team to design and develop more than 300 pieces of “Sunshine”, “Dadi”, “River” and “Broken” series of Xiangyun yarns. 14 famous exhibitions.

More than 50 sets of Xiangyun yarn costumes are still designed by China's top ten fashion designer Professor Jin Wei. According to Prof. Jin Wei, the men's and women's clothing released and displayed this time are mainly designed with Xiangyun yarn as the main body, and the process of butterfly transformation of Xiangyun yarn is described. The process is represented by four themes: the source of nature, the dynamism of life, the poetic distance, and the butterfly dance.

Xiangyun Hometown. Jin Hao’ Fashion Show

Xiangyun Hometown. Jin Hao’ Fashion Show

The opening “Natural Source” is inspired by the clothes worn by the workers in the production of Xiangyun yarn. The “赭” color of the vegetable dyed yam is interpreted as a modern and fashionable “赭” color denim series, metaphorical natural and handmade. , land, nature, the concept of harmony between man and nature.

In the "Life Vibrant", the traditional scented silk fabric is used to interpret the sense of movement. This series is another breakthrough application of the scented silk fabric, trying to make the scented yarn clothing more accepted by the youth group, and it also means incense The cloud yarn has a wide extension space and a vigorous vitality.

Xiangyun's Hometown. Jin Hao' Fashion Shows Xiangyun Hometown. Jin Hao' Fashion Show

Xiangyun's Hometown. Jin Hao' Fashion Shows Xiangyun Hometown. Jin Hao' Fashion Show

Xiangyun's Hometown. Jin Hao' Fashion Shows Xiangyun Hometown. Jin Hao' Fashion Show

"Poetic far-reaching" takes advantage of the natural, healthy and elegant natural attributes of Xiangyun yarn, and presents poetic and Zen in Chinese culture with a relaxed, elegant, comfortable and elegant design.

In the end, "Butterfly Dance" uses the unique gorgeous color and texture of Xiangyun yarn, with exquisite cutting and stitching, and colorful butterfly pattern embroidery, so that the traditional dull silk yarn can complete the "butterfly change". It is now amazing in front of the world.

According to the designer, Xiangyun yarn is the only silk fabric in the world that uses natural plants as dyes and hand-dyed. It is the crystallization of wisdom and hard work of the ancestors. It is extremely precious. It is both an intangible cultural heritage and a unique fabric in the southern part of Guangdong. Xiangyun yarn has been more than 400 years old as a natural and environmentally friendly fabric. The designer wants to make the silk yarn a fabric that represents the Chinese symbol.

In this release show, the designer chose “non-legacy” in the design concept – the two were organically integrated, and at the same time, they also adopted the “non-legacy” in the expression of the series. The embroidered embroidery on the yarn emphasizes the concept of “non-legacy culture”.

Xiangyun's Hometown. Jin Hao' Fashion Shows Xiangyun Hometown. Jin Hao' Fashion Show

Editor in charge: Xu Yuehua

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