Ten years of grinding a sword "dream Shuya" topped Chinese women's pants first
——Chen Yongbin, general manager of Zhengzhou Lingxiu Clothing Co., Ltd. and his “Mengshuya†team
Zhengzhou, the heartland of the Central Plains area, is also a contested place for businesses. Perhaps people still vividly remember the "Central China Business Warfare." Perhaps Zhengzhou was mentioned. People in the apparel industry thought first of all about the silver-based commerce and trade city. For Zhengzhou's clothing industry and brand, it did not leave a deeper impression.
Recently, the reporter went to Zhengzhou to interview and found that Zhengzhou is in the process of forming an industrial cluster potential that is based on women's pants. This potential energy is about to be detonated and released on the CHIC in Beijing. Zhengzhou Lingxiu Apparel Co., Ltd., a leading company in the Zhengzhou pants industry, will present its high-profile appearance of the “Mengshuya†brand – not only participating in the static exhibition of the CHIC Expo, but also participating in the China International Fashion Week brand fashion trends conference, at the exhibition During the period, the "China Women's Trousers Industry Summit Forum" was organized and the "China Women's Trousers Survey Report" was issued.
Chen Yongbin, general manager of Zhengzhou Lingxiu Apparel Co., Ltd., who is concurrently the vice chairman of the Zhengzhou Garment Association, said in an exclusive interview with reporters that after years of accumulation, the largest apparel company in Zhengzhou has always kept a low-key “dream dreamâ€. It was time to get out of the Central Plains and play high-profile.
Ten years grinding a sword Pants expert who fights?
"Utilizing the professional field to the fullest will only succeed." This is the guideline that Chen Yongbin respected and practiced, and it is also the only magic weapon to achieve success. Professionalism and concentration are prerequisites for becoming experts. In fact, in order to achieve a "special" word, Chen Yongbin has been quietly working for more than a decade.
In 1993, because of his love of clothing, Chen Yongbin, who had a college degree, joined the sea. Because Chen Yongbin likes to read books, he is good at finding ways to do things from management books. He can always think ahead of competitors and go first. . When he started the 9-square-meter shop, he asked CI students to do CI design and the business was booming.
However, Chen Yongbin was not satisfied. He traveled all over the women's market in China and participated in many large and small exhibitions in an attempt to seek greater development. With the in-depth development of the market economy, the socialization of production and the professionalization of division of labor, it has emerged and developed in depth in many industries and industries, while the individualization and diversification of customer consumption has also made innovations in various subdivided industries. Development has given birth to a broad market base. In this kind of professional subdivided market environment, women's trousers gradually emerged from the women's clothing industry and developed toward the brand's development. After full analysis and demonstration of the market, Chen Yongbin combined the characteristics of the clothing industry resources in Henan province and decided to use female pants as a breakthrough point in the market.
Chen Yongbin never thinks that it is a simple matter to do a pants. "Zhoushuya" always regards the perfect version as the core fulcrum for the achievement of professional dream quality. After many years of accumulation, the "Mengshuya" version of the advantages of type.
In addition to the advantages of layout type, “Mengshuya†has devoted a lot of manpower and material resources to R&D for many years, forming its own unique product core competitiveness. Chen Yongbin said: "The pants look simple. The content of science and technology contained in the pants is still very high. It requires professional equipment and experienced technical personnel. We will target women's pants experts as a goal, and we must establish that we should be able to find out the pants. Do fine and do fine."
The strategic layout of the construction wins in the terminal
As early as 1997, Chen Yongbin was keenly aware that brand franchise would be the direction of future development. After determining the direction, he would be fully committed to brand building. Sure enough, as expected, the market situation after 2000 has undergone great changes. Women's clothing market has reshuffled and the brand franchise model has risen. The "dream dreamer" has embarked on the road of rapid development, with an annual growth rate of 70%. Rapidly growing up as the first pants brand in Central Plains, Lingxi company has also developed into the largest garment company in Henan Province.
"Opening a terminal shop is like planting a tree. To plant a living tree, or the trees will never grow into a forest," said Chen Yongbin. “It is not difficult to build brand name channels, and it is difficult to control and regulate the terminal stores. Strong terminals require the same powerful support system. After continuous screening and consolidation, Mengshuya has formed terminals based on secondary and tertiary cities. The next step is to set up an image store in the first-tier cities to form a network that spans the whole country, from top to bottom."
"Dream Shuya" regards service as a dynamic way for female friends to establish a new type of relationship. When Meng Shuya aims to "create a Chinese women's trousers brand and innovate Chinese women's trousers culture", "specializes in trousers experts". As the brand vows, it will be widely disseminated. "Dream Shuya" has established preliminary contact with the majority of female friends. As a professionally focused women's trousers brand, she is engaged not only in the provision of professional high-quality personal products for women, but also to provide them with professional and personalized personal services.
When reporters stepped into the “Dream Shuya†flagship store in Zhengzhou, they immediately experienced the “Dream Shuya†more fashion classics in the warm lighting and Shu Yi’s music. The world’s women’s trousers were hung on the wall. The pictures of the development history show more cultural connotations. The reporter has browsed with interest and found that the appearance of female pants has also brought about a female revolution. In the past, wearing pants was seen as a symbol of female independence.
On the weekends, there was a constant stream of customers in the store. There was a team in front of the fitting room, and the mother and daughter bought it. "In our shop, no matter what your age and size, you will always find your pants." The clerk confidently introduced that in the face of a variety of women's trousers on the shelf, and some customers are awkward, well-trained clerk will quickly pick the best one for them.
"The service personnel of the franchise store must accept regular periodic comprehensive training from the Mengshuya Training Department, and the qualified person can take up the post. Based on this training, each store member will be a professional clothing image design consultant. , consultant for a beautiful life."
“How to copy the management of the terminal store successfully to the franchise store is a topic. There is no complete set of models on the operation of female trousers brand. There are no pioneers, no role models, and “Mengshuya†is constantly exploring and Summing up, to go to Beijing to participate in CHIC is to hope to explore a pants business model.†Chen Yongbin said, “I hope we will do this thing first. This year, 'Mengshuya' has been working hard for many years and finally has to go to Beijing to take the exam. Inspections by professionals from the national apparel industry."
In this answer sheet submitted by “Mengshuyaâ€, there is so much gold content: a modern factory with 15,000 pants per day, with more than 500 standardized sales outlets nationwide and annual sales exceeding RMB 100 million. .
In 2005, Mengshuya will continue to maintain rapid development. The target is to increase by 50%, and the number of terminal shops in the future will reach 1,000.
Vision blueprint Network elite construction team
After the “Dream Shuya†pants became the first in the Central Plains, Chen Yongbin’s next goal was to be the first in the country.
Many women's brands that once had a glorious moment, just a few short years from the "star" to "Meteor". The reason for this phenomenon is to a large extent the internal management has not been upgraded to a modern enterprise management structure, and some enterprises with a turnover of over 100 million have failed to get rid of the low level of family management.
What are the core elements of management? Talent! What is the most precious thing in the 21st century? Talent! When Chen Yongbin invested a large amount of physical and financial resources into product R&D and terminal construction, he did not ignore the shortcomings that are often overlooked by domestic garment companies—talents. The introduction of a large number of "airborne troops" as the company's senior management is Chen Yongbin's talent strategy.
The reporter saw the company's 1,000 square meter business center in Zhengzhou Yugang Building. The first impression is that unlike a clothing company, the simple and modern style of decoration, uniforms and suits for employees wearing tie suits are more like a high-tech enterprise. . From the perspective of the employees' high quality and professionalism, Chen Yongbin does indeed pay back for the investment in human resources.
Chen Yongbin had his own uniqueness when selecting people. Other bosses valued the talented person's industry background and fancy customer resources. However, he valued cultural identity and vision recognition most. He likes to introduce talents across industries. “I believe that the introduction of talent across industries can broaden my horizons and improve the company’s cultural structure. After all, the current level of management and management in the Chinese garment industry is backward, and awareness is backward. Sometimes non-apparel talent comes in, though it will cause certain The cultural conflicts, but the conflicts and thought collisions brought by 'outsiders' can make people progress, and let some 'inners' who have been engaged in the apparel industry for many years also constantly refresh their knowledge structure, don't rest on their laurels. "Leadership," insists that professional managers must listen to me, but fully authorize. The boss and the manager must have full trust and mutual respect. When I express my opinion, I will say, 'This is my personal opinion, and we discuss and implement the work. You do it.'
Leading companies want to attract more than just talents from Henan Province, but national talents. After all, our goal is to be a national brand. The HR Director currently recruited by Leading Company is an MBA with overseas experience. It has established a set of talent performance appraisal system and formed conditions for attracting talents to join. One is the vision recognition, and the second is the identification of values, creating an efficient team, so that everyone's energy is to the limit. To this end, the company has established a million training fund. Since 2003, the company has taken out no less than 1 million yuan of funds each year for employee training, because I think that, in order to go to the whole country, human resources will be the largest The breakthrough. â€
The goddess of success tends to favor two kinds of people, one who is persistent in pursuit of goals and one who has dreams. Chen Yongbin once again stood on the starting line and again hit the dream of "China's first pants brand".
We have reason to believe that Chen Yongbin and his meticulously-created "Dream Shuya" team ambitiously expanded his territory. It is no longer a dream to top China's first pants brand.
Zhengzhou, the heartland of the Central Plains area, is also a contested place for businesses. Perhaps people still vividly remember the "Central China Business Warfare." Perhaps Zhengzhou was mentioned. People in the apparel industry thought first of all about the silver-based commerce and trade city. For Zhengzhou's clothing industry and brand, it did not leave a deeper impression.
Recently, the reporter went to Zhengzhou to interview and found that Zhengzhou is in the process of forming an industrial cluster potential that is based on women's pants. This potential energy is about to be detonated and released on the CHIC in Beijing. Zhengzhou Lingxiu Apparel Co., Ltd., a leading company in the Zhengzhou pants industry, will present its high-profile appearance of the “Mengshuya†brand – not only participating in the static exhibition of the CHIC Expo, but also participating in the China International Fashion Week brand fashion trends conference, at the exhibition During the period, the "China Women's Trousers Industry Summit Forum" was organized and the "China Women's Trousers Survey Report" was issued.
Chen Yongbin, general manager of Zhengzhou Lingxiu Apparel Co., Ltd., who is concurrently the vice chairman of the Zhengzhou Garment Association, said in an exclusive interview with reporters that after years of accumulation, the largest apparel company in Zhengzhou has always kept a low-key “dream dreamâ€. It was time to get out of the Central Plains and play high-profile.
Ten years grinding a sword Pants expert who fights?
"Utilizing the professional field to the fullest will only succeed." This is the guideline that Chen Yongbin respected and practiced, and it is also the only magic weapon to achieve success. Professionalism and concentration are prerequisites for becoming experts. In fact, in order to achieve a "special" word, Chen Yongbin has been quietly working for more than a decade.
In 1993, because of his love of clothing, Chen Yongbin, who had a college degree, joined the sea. Because Chen Yongbin likes to read books, he is good at finding ways to do things from management books. He can always think ahead of competitors and go first. . When he started the 9-square-meter shop, he asked CI students to do CI design and the business was booming.
However, Chen Yongbin was not satisfied. He traveled all over the women's market in China and participated in many large and small exhibitions in an attempt to seek greater development. With the in-depth development of the market economy, the socialization of production and the professionalization of division of labor, it has emerged and developed in depth in many industries and industries, while the individualization and diversification of customer consumption has also made innovations in various subdivided industries. Development has given birth to a broad market base. In this kind of professional subdivided market environment, women's trousers gradually emerged from the women's clothing industry and developed toward the brand's development. After full analysis and demonstration of the market, Chen Yongbin combined the characteristics of the clothing industry resources in Henan province and decided to use female pants as a breakthrough point in the market.
Chen Yongbin never thinks that it is a simple matter to do a pants. "Zhoushuya" always regards the perfect version as the core fulcrum for the achievement of professional dream quality. After many years of accumulation, the "Mengshuya" version of the advantages of type.
In addition to the advantages of layout type, “Mengshuya†has devoted a lot of manpower and material resources to R&D for many years, forming its own unique product core competitiveness. Chen Yongbin said: "The pants look simple. The content of science and technology contained in the pants is still very high. It requires professional equipment and experienced technical personnel. We will target women's pants experts as a goal, and we must establish that we should be able to find out the pants. Do fine and do fine."
The strategic layout of the construction wins in the terminal
As early as 1997, Chen Yongbin was keenly aware that brand franchise would be the direction of future development. After determining the direction, he would be fully committed to brand building. Sure enough, as expected, the market situation after 2000 has undergone great changes. Women's clothing market has reshuffled and the brand franchise model has risen. The "dream dreamer" has embarked on the road of rapid development, with an annual growth rate of 70%. Rapidly growing up as the first pants brand in Central Plains, Lingxi company has also developed into the largest garment company in Henan Province.
"Opening a terminal shop is like planting a tree. To plant a living tree, or the trees will never grow into a forest," said Chen Yongbin. “It is not difficult to build brand name channels, and it is difficult to control and regulate the terminal stores. Strong terminals require the same powerful support system. After continuous screening and consolidation, Mengshuya has formed terminals based on secondary and tertiary cities. The next step is to set up an image store in the first-tier cities to form a network that spans the whole country, from top to bottom."
"Dream Shuya" regards service as a dynamic way for female friends to establish a new type of relationship. When Meng Shuya aims to "create a Chinese women's trousers brand and innovate Chinese women's trousers culture", "specializes in trousers experts". As the brand vows, it will be widely disseminated. "Dream Shuya" has established preliminary contact with the majority of female friends. As a professionally focused women's trousers brand, she is engaged not only in the provision of professional high-quality personal products for women, but also to provide them with professional and personalized personal services.
When reporters stepped into the “Dream Shuya†flagship store in Zhengzhou, they immediately experienced the “Dream Shuya†more fashion classics in the warm lighting and Shu Yi’s music. The world’s women’s trousers were hung on the wall. The pictures of the development history show more cultural connotations. The reporter has browsed with interest and found that the appearance of female pants has also brought about a female revolution. In the past, wearing pants was seen as a symbol of female independence.
On the weekends, there was a constant stream of customers in the store. There was a team in front of the fitting room, and the mother and daughter bought it. "In our shop, no matter what your age and size, you will always find your pants." The clerk confidently introduced that in the face of a variety of women's trousers on the shelf, and some customers are awkward, well-trained clerk will quickly pick the best one for them.
"The service personnel of the franchise store must accept regular periodic comprehensive training from the Mengshuya Training Department, and the qualified person can take up the post. Based on this training, each store member will be a professional clothing image design consultant. , consultant for a beautiful life."
“How to copy the management of the terminal store successfully to the franchise store is a topic. There is no complete set of models on the operation of female trousers brand. There are no pioneers, no role models, and “Mengshuya†is constantly exploring and Summing up, to go to Beijing to participate in CHIC is to hope to explore a pants business model.†Chen Yongbin said, “I hope we will do this thing first. This year, 'Mengshuya' has been working hard for many years and finally has to go to Beijing to take the exam. Inspections by professionals from the national apparel industry."
In this answer sheet submitted by “Mengshuyaâ€, there is so much gold content: a modern factory with 15,000 pants per day, with more than 500 standardized sales outlets nationwide and annual sales exceeding RMB 100 million. .
In 2005, Mengshuya will continue to maintain rapid development. The target is to increase by 50%, and the number of terminal shops in the future will reach 1,000.
Vision blueprint Network elite construction team
After the “Dream Shuya†pants became the first in the Central Plains, Chen Yongbin’s next goal was to be the first in the country.
Many women's brands that once had a glorious moment, just a few short years from the "star" to "Meteor". The reason for this phenomenon is to a large extent the internal management has not been upgraded to a modern enterprise management structure, and some enterprises with a turnover of over 100 million have failed to get rid of the low level of family management.
What are the core elements of management? Talent! What is the most precious thing in the 21st century? Talent! When Chen Yongbin invested a large amount of physical and financial resources into product R&D and terminal construction, he did not ignore the shortcomings that are often overlooked by domestic garment companies—talents. The introduction of a large number of "airborne troops" as the company's senior management is Chen Yongbin's talent strategy.
The reporter saw the company's 1,000 square meter business center in Zhengzhou Yugang Building. The first impression is that unlike a clothing company, the simple and modern style of decoration, uniforms and suits for employees wearing tie suits are more like a high-tech enterprise. . From the perspective of the employees' high quality and professionalism, Chen Yongbin does indeed pay back for the investment in human resources.
Chen Yongbin had his own uniqueness when selecting people. Other bosses valued the talented person's industry background and fancy customer resources. However, he valued cultural identity and vision recognition most. He likes to introduce talents across industries. “I believe that the introduction of talent across industries can broaden my horizons and improve the company’s cultural structure. After all, the current level of management and management in the Chinese garment industry is backward, and awareness is backward. Sometimes non-apparel talent comes in, though it will cause certain The cultural conflicts, but the conflicts and thought collisions brought by 'outsiders' can make people progress, and let some 'inners' who have been engaged in the apparel industry for many years also constantly refresh their knowledge structure, don't rest on their laurels. "Leadership," insists that professional managers must listen to me, but fully authorize. The boss and the manager must have full trust and mutual respect. When I express my opinion, I will say, 'This is my personal opinion, and we discuss and implement the work. You do it.'
Leading companies want to attract more than just talents from Henan Province, but national talents. After all, our goal is to be a national brand. The HR Director currently recruited by Leading Company is an MBA with overseas experience. It has established a set of talent performance appraisal system and formed conditions for attracting talents to join. One is the vision recognition, and the second is the identification of values, creating an efficient team, so that everyone's energy is to the limit. To this end, the company has established a million training fund. Since 2003, the company has taken out no less than 1 million yuan of funds each year for employee training, because I think that, in order to go to the whole country, human resources will be the largest The breakthrough. â€
The goddess of success tends to favor two kinds of people, one who is persistent in pursuit of goals and one who has dreams. Chen Yongbin once again stood on the starting line and again hit the dream of "China's first pants brand".
We have reason to believe that Chen Yongbin and his meticulously-created "Dream Shuya" team ambitiously expanded his territory. It is no longer a dream to top China's first pants brand.
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