Casual brand "fight card" intends to "marriage" Maotai

Spell out the "card" Maotai made wine

The rumors of the cooperation between Shishi and Kweichow Moutai have been well-received. The reporter recently obtained the exact news from the affiliated companies: the two sides negotiated more than ten times, expressed a clear intention, and now entered the details of the exchange stage.

The relevant parties involved in the incident said in an interview with reporters: “This is a cross-industry cooperation for us. We are still talking about it. Both sides have strong intentions.”

The brand is a group company that was founded in the 1980s and once represented by denim Clothing. In recent years, it has tried to export the brand. The product range has expanded to men's, women's, sportswear, leather shoes, and leather goods.

Wang Jianquan, Chairman of the Group (Hong Kong) Holdings Co., Ltd., said: “The brand output is a further extension of the brand. When licensing, it will take into account the factors that enhance the output of the brand, so it will also focus on the other party’s brand gold content. Mutual benefit and strong alliances will benefit both parties."

Kweichow Moutai is one of the top well-known brands in Chinese liquor brands. Maotai has made frequent efforts in the past two years to strengthen the marketing and capital market operations. The family brand has continued to multiply, and it has begun to diversify and set off a strong attack.

Earlier, the Fighting Group and Kweichow Moutai jointly co-operated successfully to co-organize the "commemoration of the 100th anniversary of the Chinese trademark system."

The relevant persons of the license plate revealed that in 2003, the brand was awarded a well-known trademark in China, and the available space for brand value was still large. There is no shortage of successful pioneers in brand expansion across industries. For example, Unilever, which is known for its production of soaps, has steadily entered the ice cream, tea and soy sauce industries.

The reporter learned that if the cooperation between the two parties is successful, the model of cooperation will be to implement the brand output, and to synthesize the sales of the co-produced wine. That is to say, the wine was made by Guizhou Maotai, and the brand used "fight cards."