Shanghai Fashion Weekend | In the mixed world, he is the swordsman rogue who captures the story.

In the fifth season, the fashion festival of Shanghai Fashion Week will bring the super studio works led by Yin Chao to the audience in close proximity. With the theme of “Reviewing Beauty” as a theme of the festival, a photographic work will be used to convey the photographer to the person. The understanding of the beauty of things and things. As a good friend of the fashion weekend, Super Studio photographers will also come to the scene. Maybe you are in the process of watching photos, the creators are at your side, you can interact and interact with each other like friends, tell each other and listen to each other's stories. .

“Prov to be different, fight for your own beauty!” Don’t hurry up and get involved in the most grand and pioneering immersion fashion event!

"I can feel the psychological state of others. The inner feelings are my greatest advantage. This energy and inspiration are endless." As more and more local photographers emerge, Yin Chao can always use his delicate, Continue to use the lens to convey the beauty of different forms.

Jackie Chan, Zhao Wei, Zhou Xun, Donnie Yen, Zhang Ziyi, Tang Wei and other big-name brands all have a special liking for Yin Chao's lens, and the effect of each presentation is also amazing. Even if you haven't heard of Yin Chao's name, you must have seen countless works.

A group of posters such as rumors are released. Each actress is like a god in the light of the evening. This group of photos makes the whole topic such as rumored hot in the hot search list. This topic effect photographer Yin Chaogong is indispensable. From "Russian Biography" to the recent big movie "Wandering Earth", the ability to tell stories with photos is fully played by Yin Chao.

Today, everyone can pick up the phone to take pictures, Yin Chao can always express the purest, direct-sounding content through the lens. Because of this inspiration and persistence, another brand that Yin Chao has been deeply remembered is that he is good at capturing the most primitive real life.

Lhasa, Yin Chao Photography

Yin Chao believes: "The fashion circle is fresh and innovative. Every day, there are new things, and they are all beautiful. We can enjoy it, but there must be something special behind it to carry and support the beautiful and so beautiful. surroundings".

Each year, Super Studio shoots an average of 250 sets of domestic and foreign magazine covers, and hundreds of artists specify large movies. The work is not a simple image for every photographer in Super Studio, they are more like a medium of communication. Each piece is a story in itself, the photographer paints the story, and the audience is substituted by the work, bringing a true immersive experience.

Yin Chao's photography

SUPER STUDIO

This season's fashion weekend imagery fashion festival, Yin Chao and his studio "SUPER STUDIO" outstanding photographers Xing Chao, Xiu Yu, Li Peng, etc., will be "review the beauty" as the theme, using the uniqueness of oriental fashion photography, Combining the characteristics of the East and the West, using a more diverse perspective and works, showing different current trends, breaking through the inherent views of people on "fashion photography." Super Studio was founded in 2008. Over the past 10 years, Super Studio has developed into a cultural company that integrates photography, production, brokerage, exhibition and event planning around global photography and photo art.

What is the true appearance of "fashion photography"? We asked Yin Chao and Super Studio photographers the three most direct questions:

1

How to define Super Studio

"fashion photography"?

Yin Chao: Fashion photography is simply about the current fashion and social status, using the method of photography to extract. The photo is flat, but I think the fashion blockbuster is more like a flat film. I will give each photo frame and story scene, through the composition of the picture, mobilize the mood of the model, and the use of light, so that the character and shape of the model is more vital.

Yin Chao's photography

2

Under this megatrend of internationalization, why does Super Studio define itself as “Oriental Fashion Photography”?

Yin Chao: Super Studio pays more attention to the uniqueness of oriental fashion photography through different perspectives, and combines the characteristics of East and West to re-examine fashion photography. In fact, the definition of the East is not separate from the internationalization, but I feel that the two are more and more integrated. Now we can look at ourselves from a relatively high perspective, and we can also demonstrate the elements of internationalization, but as a Chinese we have a very unique perspective. In the future, this style will become more and more obvious and outstanding, and at the same time have an international standard. I personally feel that fashion must not only be internationalized but also have to be connected with our lives, so that it is unique and non-replicable.

Yin Chao's photography

3

It is easy for an actor to "tell a story" to the camera. How do you let an item tell a story?

Super Studio photographer repairs the rain: Every item is a story, and the photographer feels its story through its form, color, traces of use, and the environment in which it is placed.

Photographer works by SUPER STUDIO

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