[March 31, 2019, Shanghai] Recently, Budweiser Brewery teamed up with JOYRICH, a world-renowned light luxury brand from Los Angeles, to launch the "BUD X JOYRICH" ENJOY series. JOYRICH is the resident brand of Shanghai Fashion Week every year. On March 31, the innovative cooperation with Budweiser became one of the hottest big shows of this fashion week, attracting many stars and fashionistas to visit the scene. When Budweiser's American street style collided with JOYRICH's "retro-future" style, the American retro fashion of this season's "unscrupulous, living true self" personality was extended from the show to the streets of Modu. The BUDX interactive flash shop, which was launched in the same period as the fashion week, also surprised the Xintian landlord show. The crowds from all walks of life came here to punch in. Budweiser launched a different trend experience in seven days: modern style, personalized tattoo, joint new product preview... make BUDX The interactive flash shop has become a trend landmark for Fashion Week. Budweiser Beer and JOYRICH interpret the trend with the attitude of “freedom, follow-up, and sincerityâ€. In this regard, Budweiser Asia Pacific market vice president Che Yi said, "Budweiser is honored to cooperate with the world-renowned trend brand JOYRICH. JOYRICH advocates freedom, true life attitude and Budweiser coincide, so we hope Through this cooperation to express a common concept, it also brings a new experience to consumers.†JOYRICH brand manager Tom Hirota said: This unbridled autumn and winter trend can work with Budweiser, which is a kind of different fields of American culture. Collision, presenting consumers with a multi-cultural dressing attitude, through the form of joint names, advocating young people to be unscrupulous and live their true life expression.
“BUD X JOYRICH†ENJOY really my joint series is the most original American trend
T-stage up and down does not mean me.
The big show began on the evening of March 31 at 20:30. The show's main features of "BUD X JOYRICH" are the vintage silver and noble purple, which are the main colors of the scene. They play with art, music and fashion. They are eclectic in a variety of trend cultures and play the new generation of free lifestyle. "BUD X JOYRICH" ENJOY really my joint series will be on the stage of the big show. This collection is inspired by the classic packaging of Budweiser beer silver cans and clear glass beer bottles. The red color platinum print highlights the can can effect, with the classic red color of Budweiser, and the most original American trend through the silhouette design with JOYRICH characteristics.
Budweiser has always supported the expression of true self and encouraged young people to live the true self. It is worth noting that BUD X JOYRICH co-branded show also invited four popular "mystery geeks" on the Internet, such as Yokohama, Li Xiaoke-Kimo, Ge Chunzi, ENKAKO Cola wearing co-branded clothing, with Budweiser Beer is on the runway. They interpret the attitude of the supremacy of the truth in four completely different styles. The mixed-race male Tom Price also came to the scene to be the star DJ for this big show. When all the models walked to the middle of the T stage with the passionate music, the atmosphere of the big show entered a climax. Four fashion coffeemen raised Budweiser beer on hand and invited the audience to watch the show. More than 500 spectators in the audience raised their hands to encourage the Budweiser beer to follow the heart of the true self. Always respecting the heart, keeping the spirit of the true spirit brings resonance.
The hot "mystery geek" red sizzling Yoko, Li Xiaoke - Kimo, Ge Chunzi, ENKAKO Cola
Wearing "BUD X JOYRICH" ENJOY really my joint series will debut in the big show
The audience cheered together to follow the heart of the true self.
The handsome and fashionable international supermodel Sayo Akasaka also surprised the show. She never followed the traditional Japanese sweet style, liked to wear JOYRICH's cool items, and followed all the way, this Tokyo ITGirl is even cooler than the boy. With my true attitude, I walked out of my own fashion path. Sitting in the audience, Akasaka has a consistent single eyelid, small freckles, ultra-short hair, and a cold temperament that highlights her unsatisfactory personality. Wu Jiacheng, the team leader of the idol group, also appeared on the spot to show the show, showing the retro style, loyalty to music, following the inner fashion, and the stage charm in the subsequent AFTER PARTY, with the actual action as "BUD X" JOYRICH" ENJOY really my joint series help.
The handsome personality of the nationality supermodel Akasaka and the idol group X玖 juvenile team leader Wu Jiacheng appeared on the spot to see the show,
For "BUD X JOYRICH" ENJOY really my joint series help
Show the modern personality inside and outside the show
In addition to the show in the show, Budweiser also set up a week-long BUD X flash shop at the new world of Shanghai Fashion Week. It provides a full range of sensual and sensory experiences outside of the city's influxes of wine and fashion. From March 27th to April 2nd, we provide different fashion experiences for the influx of people every week for a week. From modern styling and personalized tattoos to joint new product previews, BUDX interactive flash shop has become the trend landmark of Fashion Week. On the 31st and 1st, BUDX JOYRICH's joint experience store brought young people a new American style cool life immersive experience. At the same time, it also provides an exclusive territory for all the hipsters who are eager to express their true ideas, so that more young people can follow the heart and express their true attitude.
The “BUD X†flash shop in Shanghai Xintiandi has become a trendy place for punching people.
Budweiser is not only a beer brand, but also a lifestyle brand. BUDX is a lifestyle project owned by Budweiser. BUDX stands for infinite possibilities, infinite elements. Through BUDX, Budweiser hopes to provide consumers with more quality and personalized life experiences. Budweiser hopes to inject the true attitude of the supremacy into every corner of the street, to create cross-border cooperation in the avant-garde fields of music, fashion, art, etc., to bridge the gap between different ethnic groups and cultures, and to deliver the most exclusive trend content. To upgrade the consumer experience and add more value to the brand.
Budweiser adheres to the centuries-old brewing process and brews high-quality beer in its own way. Since its birth in the United States in 1876, it has established a global industry benchmark image through its unique brewing process and excellent market performance. JOYRICH is from Los Angeles, the birthplace of fashion. It is good at combining street culture in different fields and expressing young people's pursuit of freedom, hope, dream and love. It is the representative of the new generation of trend culture. Budweiser has always advocated that the supremacy of the supremacy, and JOYRICH has an unassailable position in the tide brand. This cooperation can be described as a co-production of cross-border trends, showing the freedom of young people, following the heart, the life of ENJOY "True Me" attitude.
I am really out of date, face yourself, that is the trend!
About Budweiser Beer:
Budweiser was born in 1876 and has been sold all over the world. It is one of the best-selling beer brands in the world. Budweiser Brewery officially entered the Chinese market in 1995, and it has taken an absolute leading position in the ultra-high-end beer market with its excellent quality. Budweiser beer has built its image as the king of Budweiser with its unique taste, stable quality and the long history of Budweiser brand for more than 140 years. By sponsoring the Olympic Games, the FIFA World Cup and the focus of the FA Cup, as well as the sponsorship of the music and fashion fields that young people care about, Budweiser has embodied its “premium demeanor†and has become a well-deserved beer. king".
ABOUT JOYRICH:
Originated from the trend culture of modern and modern Los Angeles, JOYRICH was founded in 2007 as a representative street luxury brand. With its iconic “retro-future†style, JOYRICH has created a rich and varied fashion style. Brand uniqueness. Cleverly balancing the two styles of street and fashion, it offers a stylish choice that combines freshness and modernity. It combines art, music, fashion and other trend cultures to create a new way of casual luxury. It has won the favor of celebrities and hipsters from many fields around the world.
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