On June 20th, 2016, in the historic and prestigious St. Barnabas corridor in Milan, seven wolves were staged in the Spring/Summer 2017 Wolf Culture Show. This is the top event of the seven wolves following the launch of Milan Fashion Week in 2015 as the first Chinese menswear brand officially invited by Milan Fashion Week. The design charm of Chinese original fashion can be displayed in this 500-year-old Saint Barnabas corridor.
Milan Saint Barnabas cloister
Mr. Mario Boselli, President of the Italian Fashion Association, and Ms. Gao Yan, representative of the China Garment Association, became the guests. At the same time, we also captured the domestic first-line industry celebrities on the show floor - Chen Yihong, Chairman of China Dynamics Group, Xu Yuxi, Chairman of Intrend Fashion International Investment, Zhang Wei, founder of Entertainment Works, Terence Chu, CEO of Apax, and so on. attend. The catwalk scene also attracted many international fashion media and bloggers, influx of nets, buyers and brands. For a time, Septwolves' keywords frequently appeared on the famous social networking site Instagram. At the scene, I also invited Mr. Liu Weiwei, a Chinese Hong Kong entertainer, to appear in a silhouette of a seven-wolf wolf-wolf series. He attended the event and became a major highlight of the seven-wolf Milan show. In the evening, I borrowed the latest webcast technology at the scene, and the number of online viewers in China was over 10,000.
From left to right, Ms. Gao Yan, Zhou Shaoxiong, Mr. Mario Boselli, Liu Weiwei
Guanxiu guest
In the Italian-style high-rise roof building, the models appeared in the “Wolf Series†of the seven spring wolves in the spring and summer of 2017, and embarked on a specially designed U-shaped show. This time, the "Wolf Series" designer Colin J has always been bold and innovative, using unique silk, see-through fabrics, using woven, beaded and other gorgeous techniques to interpret men's wear. The seven wolf wolf culture series continue to draw the essence from the Chinese national elements, and the Yi national aesthetic elements with Chinese national style are used flexibly. Different from the dazzling elegance of the catwalk wolf in the previous season, this time, the wolf's clothing style is more cold. The Yi culture represents the happy and successful black tiger of men, as well as the Chinese dragons, phoenix, Jinzhu, and holy fires that symbolize wealth. They are skillfully put into the overall visual effects and details of the fashion. A large number of contemporary fashion styles have also been preserved, making the whole series unique in Chinese folklore and without losing the contemporary fashion taste. The seven wolves once again show the world the unique charm of the wolf culture series.
The model is dressed in seven wolves in the spring and summer of 2017.
THAI ETHNIC, the first show of the seven wolves in Milan, has proved the unique vitality of Chinese original fashion design to the international fashion circle, and has won great praise in the industry. The "Wolf Culture Series" of the seven wolves has become the star series of the brand. They have launched a series of wolf cultures such as MIAO, TIBET and THAI. The national spirit is in the international designer Colin. Under the concept of J, repackaging through traditional cultural refinement and ingenuity cutting techniques not only makes the world feel the richness of Chinese minority culture, but also makes the seven wolves exude a distinctive personality charm.
For the seven wolves who were once again invited to the Milan Fashion Week show, Mr. Zhou Shaoxiong, the chairman of the seven wolves men's wear, said: "Italy Milan is the world's most popular place for men's wear, and the place where the world's men's wear is to be pilgrimage. This place is not just a global men's fashion information. The release source, here also a good platform for menswear exchange, we are also released in Milan and hope to integrate into the trend of world fashion menswear, but also enable the world to understand our unique oriental From the perspective of design.†Through the wolf culture series, the seven wolves explore their own brand DNA, and also show the originality of Chinese fashion to the world, let the world re-recognize the unique charm of Chinese traditional culture in the trend. â€
Mr. Zhou Shaoxiong, Chairman of the Seven-Wolf Men's Wear
The seven wolves are constantly demonstrating their internationalization and design innovation “original power†on the international show floor. This "original force" comes from the interpretation and reshaping of Chinese wolves' Chinese original fashion design and Chinese native culture. The unique personality and design style of the seven wolves contribute to the international strategy of the seven wolves, continue to be recognized in the domestic and international menswear market, and continue to bring more fashion choices to consumers in the role of the Chinese men's leading brand.
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