GREESE, the women's brand, has a store image space to design new store space tasting

GREESE's women's shop space design is impressive both in relatively closed shopping malls and department stores that extend in all directions. This impression is not based on unexpected appearance and some brand-like design, but a kind of humanities. temperament.

This kind of humanistic temperament changes according to the location of each shop (shopping mall, city). Toby's team often goes to a place with a humanistic feeling before the space design, and integrates and brightens it with macro-geographical elements. The design of the store, such as the recent Greese store (Shijiazhuang Northland Mall), where we tasted, is based on the local environment, with the contrast of industrial jade, with a powerful visual impact and a large area of ​​single cold-colored blocks. A warm and warm sense of industry is integrated with the sense of jade.

Combining the luxury of a sophisticated industrial sense with the soothingness of the natural sense, this sense of space is dragged and dropped with this way of pulling each other forward and backward. This sense of space can be fragile, retractable and relatively free.

In addition, the sense of experience is also our direction as always. Greese is not an old-fashioned fashion brand. After touching the concept of User Experience, Greese will make some adjustments and changes in the subsequent space. The customer's shopping experience is more relaxed in the constant iteration process. This project is in its infancy, and we will present customers with a completely different fashion space after the rest period is completed. This will change everyone's traditional understanding of past clothing purchases.

In the following, we selected the space real shot of the new store (Shijiazhuang Beiguo shop) in recent days for space appreciation. What is the experience behind the luxury?