Recently, Heartland, the parent company of Danish fashion group Bestselle r, announced that it has established a joint venture with its Danish biotechnology company Pond through its investment company BR IGHTFOLK to enhance Pond's research and development capabilities in bio-based textiles. Bio-based materials replace current petroleum-based materials.
As the government and consumers increasingly pay attention to the impact of plastics and fast fashion on the environment, the establishment of this joint venture will have important development significance. Anything that can be seen as a positive impact on the environment can be a favor for the company to win more and more environmentally conscious consumers, especially millennials and Z generations.
Founded in July 2015 by mechanical engineer Thomas Brorsen Pedersen and chemist Martin Jensen, Pond is a Danish biotechnology company that produces materials based entirely on biological and biodegradable materials. The company's vision is to work with key stakeholders from a variety of industries to replace current petroleum-based materials with biobased and biodegradable materials for the benefit of the global environment. Pond's resin systems can replace traditional oil-based resin systems for a variety of industries such as automotive, aerospace, furniture and plastic packaging.
Heartland CEO Lise Kaae said: “Pond is a business team with a green vision for the future. We believe they can develop sustainable materials solutions and play a huge role in this area. We also hope that solutions will be available in the future. Moving to other business areas, especially for the fashion industry where Bestseller is located."
Pond Brorsen Pedersen, Co-founder and CEO of Pond, said: “Heartland's market insights provide us with an opportunity to make a huge and positive impact on the environment. Our solutions can help minimize the current non-biodegradable plastic particles. Entering our water supply system. At the same time, we are making more efficient use of resources by improving the recycling capacity of materials."
Thomas Brorsen Pedersen added: “We plan to start working in the Aarhus area as soon as possible. The partnership with Heartland allows us to rapidly expand and grow our business, and we believe this is the first step towards a bio-based material society.â€
The International Union for Conservation of Nature (IUCN) has warned that micro-plastic particles produced in synthetic fabrics and car tires account for one-third of marine-contaminated plastics, seriously affecting ecosystems and human health.
Editor in charge: Gao Wei
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