Haining Xucun is a gathering place for the traditional home textile industry. In the 1980s, 16 farmers used the two old-fashioned looms to produce the first piece of Xucun. Today, Xucun Town of Haining City has more than 12,000 textile enterprises, and is famous for producing curtain fabrics, sofa fabrics, wall coverings and other home textile fabrics.
—— 2018 Haining·China Home Textiles (Spring) Expo successfully held
From March 3rd to 5th, sponsored by China Household Textile Industry Association and China Textile Industry Branch of China Council for the Promotion of International Trade, hosted by Haining Municipal People's Government, Xucun Town People's Government, Haining China Home Textiles Expo Organizing Committee, Haining Home Textile Industry The 21st Haining·China Home Textiles (Spring) Expo (hereinafter referred to as Haining Home Expo) co-organized by the Association and Haining China National Textile City Co., Ltd. was held in Xu Village, Haining, Zhejiang.
Yang Zhaohua, Vice President of China National Textile and Apparel Council, President of China Household Textile Industry Association, Zhang Bingbing, Vice President and Secretary General of China Furniture Industry Association, Lei Limin, Vice President and Secretary General of China Textile Business Association, China Household Textile Industry Association Chief designer, senior craft artist Wang Yi, deputy mayor of Haining Municipal People's Government Yang Wenhua, Du Yingchi, secretary of Xucun Town Committee of Haining City, Xu Liming, Chairman of Xucun Town People's Congress, Zhu Yangang, Party Secretary of Xucun Town, Haining City, China Special Vice President of Home Textile Industry Association, Chairman of Haining Home Textile Industry Association Cao Bitong, Vice President of China Household Textile Industry Association, Chairman of Hongda Holding Group Shen Guozhen, President of Fashion Industry New Generation Federation of Xucun Town, Haining City Lu Jianping, Chairman of Haining China National Textile City Co., Ltd. Jiang Zhongmin and other leaders attended the opening ceremony.
Yang Zhaohua, vice president of China National Textile and Industry Association and president of China Household Textile Industry Association, said in his opening speech that unlike other home textile exhibitions, Haining Home Expo is based on the direct supply of brands based on Haining's home textile industry production base. The exhibition showcases the trade mission of carrying out the brand building of Haining Home Textiles, the cultivation of home textile enterprises and the transformation and development of industrial clusters. In the seventeenth year of the Xingxing Nightingale, the 20th session of the Haining China Home Textiles Expo is in the midst of innovation and persistence in innovation, always bearing in mind the original intention of “running exhibitions for enterprises and organizing exhibitions for merchantsâ€. It is from this sentiment and persistence that Haining China Home Textiles Expo will continue to push the best quality enterprises, the most open platform, the best service and the most cost-effective products to all home textiles.
"Home culture" leads the trend of 2018 textile industry
Founded in 2001, Haining China Home Textiles Expo. In 2017, under the guidance of market demand, Haining China Home Textiles Expo promoted the development concept of “one piece of cloth†to “one home†and actively promoted the furniture industry and soft clothing. Industry, real estate industry and other related industries cooperate, symbiosis, and win-win, and strive to gradually develop from a professional fabric expo into a professional home exhibition platform, and become a show with sentiment.
This exhibition is the new starting point for the home textile fabric industry in 2018. The total number of fabric brands participating in the exhibition is more than 3,200. With the theme of “home cultureâ€, this exhibition adheres to the Haining home textile industry belt, which is a collection of more than 12,000 home textile companies, and insists on creating “the world's largest home textile fabric production base trade fairâ€.
After the opening ceremony of the day, the leaders and guests of the conference visited a number of exhibiting companies such as Nongfu Textile, Myrtle, Caixiu, Bu·Yumei, Birds and Flowers, Nicole Feilin and Dayang. After the visit, Yang Zhaohua said to the media reporters that the research and development and design of Haining enterprises are more and more in line with the diversity of consumption and individualized upgrades. The pattern changes are rich, the raw materials are more diverse, and new technologies are emerging one after another. 3D imprinting, digital printing technology, etc.
Yang Wenhua, deputy mayor of Haining Municipal People's Government, said in an interview that after more than 30 years of development, Haining Home Textile has become the world's largest production base for jacquard fabrics, a national key textile industry cluster, and the future of Haining's home textile industry is fashionable. height. Our industry and enterprises should inject the concepts and elements of fashion into design and development, product weaving, brand management, marketing and other aspects. I believe that fashion will be the gravitational force that leads Haining's home textile industry to the next glory. Haining Xu The village will become the source of home textile fashion in China and the world.
Now Haining Home Expo has transformed from “a piece of cloth†to “one homeâ€. The soft power of the enterprise has been greatly improved. From the plane to the three-dimensional, the research and development capabilities have also been greatly improved, and the integration capability has been continuously improved.
Establish a brand "golden signboard" and cultivate talents "new forces"
During the Expo, in addition to the high-profile product trading scene, the theme of “2017 Top Ten Curtain Brands†and “Haining Home Textile Cup†2018 China International Home Textiles Creative Design Competition Launch Ceremony were launched around the development of Haining Home Textile Industry. Activities are also very popular.
The “Top Ten Curtain Brands of 2017†selection competition is a competition for the fabric curtain industry launched by the home textile curtain industry. The competition selects a number of curtain brands that have enjoyed good reputation and good reputation in the industry. The more popular curtain brand is designed to allow major brands to show themselves more fully and let consumers know more about the premium curtain brands. This selection should seize the pain point of the home textile curtain industry and directly attack the shortcomings of the industry brand to establish the shortcomings, emphasizing the importance of the brand.
Consumers voted on the participating brands through the “Haining Home Textiles†WeChat platform, and finally the words Buddhism, Huayu Fabric, Jiameijia, Curtain Watch, Maxizhe, Buzhencheng Textile, Browns, Da Guanglian, Zhicheng Home and Xinyi Pavilion won the title of “Golden Signboard†of the top ten brands.
“Haining Home Textile Cup†China International Home Textile Creative Design Competition is the first domestic home textile design competition established in 2003. The competition aims to build a Chinese textile design style in response to the development needs of the Chinese textile industry, and has successfully held 15 sessions in accordance with the annual selection rules. The competition has been recognized and strongly supported by well-known art schools, home textile companies and professional design institutions at home and abroad. It is the most prestigious home textile design authority award in China.
The 16th "Haining Home Textile Cup" 2018 China International Home Textiles Creative Design Competition is based on the theme of "New and Interesting". The participants include domestic and foreign companies engaged in home textiles, soft-clothing art design and production, teachers and students, independent designers. Etc. The competition is divided into the home textile creative draft group and the overall soft design group. Participants can choose the creative draft design and the overall soft design category for registration.
Big data inciting everyone to spin
At present, the Internet + is unstoppable. The Chinese traditional home textile fabric industry has undergone continuous deepening reforms, and the Internet + fabric has achieved certain development results. At the exhibition site, the first China National Textile Industry Smart Data Summit also opened. The leaders of Haining City and Xucun Town Government, the authoritative figures of China's home textile industry and the industry's big coffee attended the conference, focusing on the theme of “data-enhancing smart home textilesâ€, comprehensively dialysis of the digital development of China's textile industry, data analysis of smart home/home textile industry, Topics such as the transformation of traditional industry data.
At the end of the summit, sponsored by Zhongyue Holding Haining Yunke Network Technology Co., Ltd., the Zhejiang University School of Management, Zhejiang Qinghua Yangtze River Delta Research Institute Industrial Internet Research Center, and Jingdong Home Textiles Division jointly established the "China National Textile Industry Big Data". The Institute will jointly work on the evolution and research of the Internet and digital transformation of the home textile industry, provide strong technical support for SMEs to open up Internet marketing channels, further develop big data home textiles and smart home textile industry, and jointly promote industrial upgrading.
In the future, Xucun Home Textiles will continue to use the Expo as the main focus of industrial development, and serve the “fashion buyer†as the orientation to guide the industry to the forefront of fashion. I believe that fashion will promote Haining's home textiles to the next glory.
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