Recently, the “5th China Business Innovation Conference and China Top 500 Launch Conferenceâ€, sponsored by China Business Federation and China Business News, and Asia Brand Network, was held in Beijing. As the mainstay of the local men's clothing, Lilang, with the spirit of 30 years of dedication, together with Huawei, Haier, Gree and other brands, was listed in the "2017 China Top 500 Brands" list.
The summit gathered a group of top think tanks, benchmarking companies and investment consortia from various industries and fields. The guests attended the forum to better play the leading role of the brand in business activities, and hoped to promote more Chinese brands in the future. The country and the world will provide a broader and more innovative business innovation and brand building. As one of the few companies in the industry that is determined to reform and achieve phased results, Li Lang is truly honored.
In recent years, the development trend of the apparel industry is weak, and the demand for men's wear has generally declined. Although there is a trend of recovery, the overall outlook remains unclear. Many enterprises are trapped in the quagmire of overstocking and closing stores. In the past, the extensive wholesale model also lost market vitality due to excessive homogenization and could not withstand the test of a new round of consumption upgrade. As a veteran of the battlefield, Lilang has started the refined brand operation mode of wholesale to retail as early as a few years ago. In the fields of production, channels and services, the brand advocates “simple and not Simple "spirit, constantly upgrading the core competitiveness of the brand.
On the one hand, the brand has established an efficient digital production system that can respond to market demands in a timely and accurate manner with big data and provide an effective supply; on the other hand, the brand has created an international design team for products and The fabrics are developed independently and open up a competitive advantage with other homogenized brands with an original rate of 60%. It can be said that in order to better implement the strategic transformation of the brand “quality improvement without price†to “good and cheapâ€, Lilang has made great efforts in production efficiency and product quality.
At the same time, Lilang also vigorously promoted the reform of terminal stores, re-upgraded the image of the store and the reception of services, and optimized the consumer experience in the first line of contact with consumers, further consolidating the brand reputation. The benefits brought by this initiative have made Lilang confident. At present, Lilang is actively expanding the sales channels of first- and second-tier cities on the basis of retaining its original advantages, and has newly and lightly launched the new light business series. At present, the brand is planning to further deepen the market and promote development goals. .
Li Liang, president of Lilang, has said more than once that at this stage, when Lilang promotes reform and transformation and upgrades the brand, he will continue to explore and try new development ideas based on his own development advantages and keep up with the rhythm of the market. The source of business forever. The current development of Lilang has proved this point, and will continue to uphold and carry forward this spirit in the future, looking overseas and going further.
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