After more than 30 years of reform and opening up, today's China is rapidly taking off in the world. As the world's second largest economy, the dividend of reform is increasingly benefiting every Chinese. In this extraordinary thirty years, it is a process of coexistence between reform and development, and it is a path of thorns and thorns. Numerous companies in China have experienced trial and error and challenges, and have solved the risks and crises again and again, and gained valuable experience and methods. This is the benchmark for today's business leaders to learn and bring the Chinese economy to a higher level.
Referring to the history of China's economic development, there is a group that has a long history. They have been able to accept modern baptism through the vast history of smoke, that is, China's traditional brand group - the Chinese time-honored brand. In the decades and even hundreds of years of history, the old Chinese brand has experienced several economic ups and downs in China, and it has also accepted the test of war and turmoil, but it has shined under the polishing of time and radiated a different kind of brilliance.
It is true that under the current economic development situation, the old Chinese brand is not as dazzling as the Internet companies, but in an era of comprehensive explosion of information and knowledge, we not only need the vitality of the new industry, but the tradition and spirit of the old Chinese brand are also worth pondering. As a cultural symbol with a strong sense of history, the old Chinese brand symbolizes the constant and repeated activation of DNA by brands and companies. When the unavoidable phased difficulties in the development of enterprises arise, they are taking active measures to transform and upgrade, or to use static braking to keep changing. Perhaps the old Chinese brands that have come from the past but still emit new brilliance will give us the most Good answer.
The old saying goes: "The interlaced is not separated." In this "rational" word, honesty is the first priority, as a person, business activities are more like. Honest and trustworthy customer satisfaction is the essence of the business world, and the company naturally loses its vitality. China's century-old brand has maintained extraordinary vitality after years of polishing, and integrity is the first priority. Some people may suggest that some of today's old brands have encountered bottlenecks in development, and even struggled, but when we look at the timeline of two or more economic cycles, we will find that there are always many longevity companies to continue. To sum up its survival, it is indispensable to determine a good tradition based on the essence of consumer demand, firmly grasp the fine traditions of commercial nature, and then filter out which products are not in line with current needs, and which should be bold Try to innovate. The old Chinese brand teaches us the persistence and confidence to inherit the fine traditions, and to abandon the dross rather than wrap it in the torrent of the times, so that the enterprise or brand can achieve permanent vitality.
In 2016, the world's top 100 luxury goods rankings, the old Chinese jewelry brand Lao Fengxiang ranked first in the mainland, ranking 13th, is a model of the success of the old-fashioned enterprise. Lao Fengxiang originated from the old Fengxiang Yinlou in Shanghai in the late Qing Dynasty. The starting products are gold and silver jewelry, but now Laofengxiang's business scope is a comprehensive brand including diamonds, jade, pearls and other categories. Laofengxiang carries not only the economic entities of the domestic jewelry industry, but also the dual value of both industrial and cultural brands. The development of Lao Fengxiang is the accumulation of trust of several generations in China. This kind of trust has been passed down from generation to generation and has become the most valuable asset for its development and the most powerful guarantee.
Hermès, the world's high-end luxury brand, is also a "old name" with a long history. The starting product of Hermès is the harness. Now the carriage has disappeared in life. Today, Hermès products have been extended to modern lifestyle products such as clothing, porcelain and silk. However, the craftsmanship attitude of the aristocratic consumers who have passed down the service and the exquisite life concept conveyed have become an important reason for its world-famous reputation. Strict selection of raw materials, meticulous craftsmanship has earned Hermes a trust in consumers, and the name Hermes itself has become synonymous with high-end and quality.
On the other hand, the embarrassment of the times determines that the “old brand†must be innovative in order to conform to the current development trend, and it will be eliminated. Zigang Jewelry brand originated in Suzhou. It was named in 1539. It was named after the jade carving workshop of Luzigang, the master of jade carving in the Ming Dynasty. In the same year, the brand of literati poetry was popularized on the jade, which made the brand of Zigang The famous dynasty, even the Jiajing and Wanli emperors were fascinated by it. At that time, the people of Zigang and the contemporary wife of Tang Bohu were compared. The jade of the Ming and Qing dynasties became the elite male identity and status. Symbol. However, when the time has passed, the robes and shoes are no longer the equipment of today's elite men. What should the Zigang brand besides the enthusiastic jade enthusiasts? In fact, it is not just Zigang, the problem is also a lot. In front of the operators. As the old name of "Zigang", we have made two measures worthy of our consideration. First, we must preserve the excellent ingenuity of the Zigang brand, the spirit of craftsmanship, the pragmatic and pragmatic business purpose, and carry forward China and Suzhou traditional culture. The mission is to innovate products, innovation channels, and communication methods between innovation and consumers, in order to meet the current consumer demand, and to meet the new opportunities of the supply side and consumption upgrade.
A person must have both spiritual pursuits and the ability to cope with the present, otherwise he will lose the meaning of life or even lose his life. The same is true for enterprises, which must have excellent culture and core competences that are worth inheriting, as well as innovative mechanisms and capabilities to cope with survival. Only innovation has no foundation and will not go far. Only tradition without innovation will lose the present, and both are indispensable.
In the re-excavation of the value of the old name, it is a re-recognition of the value of the old name. The old name does not lack technology, brand and intellectual property, but lacks ideas, mechanisms and resources. Once the old brand can break the concept, carry out mechanism innovation, and make full use of the core resources of the development of the Internet, capital and other enterprises, its potential and vitality will be stimulated, and the amazing energy will be shot.
When people choose clothes, they should first pay attention to the color of clothes, especially children, who have original sensitivity and unique preference for color. Therefore, when giving the baby the principle of clothes, we must first judge from the shape and skin color.Children's clothing is the same as adult clothing. When it is matched well, it is harmonious and beautiful. The beauty of clothing does not depend on the price, but on accessories that are appropriate, suitable for age, season and the customs of the environment, and more importantly, the consistency of body tones to achieve a harmonious overall effect.
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