BALENCIAGA specially designed a unique shop for the event, which transformed the window into an artistic installation and displayed streetscapes from different metropolises. Use different screens to play events in major cities such as New York, London and Berlin to create a simulated exotic shopping experience. Although only guests shop at COLETTE first floor, but it can have in other big cities shopping.
BALENCIAGA will take the lead in cooperation with the Paris tide shop COLETTE. From June 19th to August 5th, 2017, on the first floor of COLETTE, the first fashion brand created a new experience.
BALENCIAGA specially designed a unique shop for the event, which transformed the window into an artistic installation and displayed streetscapes from different metropolises.
Use different screens to play events in major cities such as New York, London and Berlin to create a simulated exotic shopping experience.
Although the guests are only shopping on the first floor of COLETTE, they can enjoy shopping in other big cities.
In addition, Demna select exclusive furnishings Yogve Holen German artist's work "CAKE". The work was published in 2016 and is now owned by the Lafayette Foundation. Yogve Holen the Porsche dissected into four equal parts, also corresponds to the material desires of the nuclear family: a new era of relationship between luxury and acceleration technology. These cars are sloping, inoperable and strangely ambiguous, and even though they are equally divided, luxury goods that have no practical value come with a homeopathic problem: In an increasingly inequitable world, it is possible to redistribute resources.
From June 19 to June 25, COLETTE there will be a very special art installation: two blue sand through the transparent box, it has been through repeatedly fell from the sky over the white BALENCIAGA LOGO disappeared in the ground. The concept of this "sand-rain" device is to display an organized yet broken rhythm with suspended sand-rain sands.
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