Advocate happiness and love de love the dragon and the mum mouse

When people are increasingly functionalizing the concept of leisure today, the two major brands of EROON and MAGIMOUES originating from the United States are reinterpreting the essence of leisure from the point of view of life and leisure. This time, they once again presented their new faces to the China International Apparel Fair. With its brand new concept and design concept, they brought happiness and love to the exhibition. Combined with the performance of fashion booths, it is believed that it will attract stop-watching and exquisite tastes from both the local merchants and industry media.

As an advocate of “life and leisure”, Guanghong Apparel aims at the concept of leisure in which the world of casual wear emerges continuously, such as sports and leisure, office leisure and general public leisure, etc., and proposes that leisure should be understood from the nature of life. Leisure is an attitude of life, a method of survival, and a feature of life. This point is being deeply expressed in its two brands, "Love Dragon" and "Apodemus Apodemus."

ERONS love dragon: happy door you open

For those who have seen the book "Happy Education" and the illustrations of the "New Youth and New Happiness Way" performed by Ai Long's costumes, it is not difficult to see the new trend of Ailong Style from these seemingly humorous stage stills. - In addition to the traits that have consistently extended the American modern lifestyle spirit, they have also added a happy element. Advocating the freedom and beauty of life, integrating youthful and free space into the traditional leisure arts perspective and extending the essence, interpreting and releasing the joy of life through youth, inspiration and vitality; advocating vitality in life, unrestrained and romantic decoration; comprehensive Presenting a positive and casual personality of "life and leisure": green jungle, tender flowers, bright sunshine, blue sky, and blue water... All the beautiful scenery in life has become a source of inspiration for ERONS costume designs this season. . Through the combination of spring green leaves and summer sea blue colors, as well as casual and fashionable collocations, Ai Dragon's true nature, true feelings and true vitality are fully expressed, injecting more passion into young life. .

At the 5th China Casual Wear Fair held on October 30 last year, the “Ailong” brand held a spectacular performance by the famous Chinese pioneer artist Zhang Qiang and the first Chinese environmental protection artist Shu Yong. The casual life show entitled “Happy POPO”, which was performed together by the senior figures, has attracted wide attention from the industry. This is also a signal sent to the industry by “Love Dragon”: The casual wear industry has begun to advocate a new leisure lifestyle with new concepts, and Guang Hong has taken the lead. Of course, this is not an interesting conversation. It is a dialogue with “happiness,” but it is undoubtedly a theme that is destined to go out of the conversation about clothing. It uses the core concept of "Hirohiro-Hiromi Life Hall" as a brand-new work "work in the museum, relax in the museum, and entertain in the museum" through the "revolutionary" exploration of the ordinary real estate clubs in the past. That is, the concept of re-building (Guan Hong calls it "social architecture") is different from the functional architecture of the general concept. It is in this kind of social consciousness that Guanghong has practiced the idea of ​​leisure life of “new home, new life” in the successfully developed “Shaxi”.

Speaking of “Happy POPO”, Mr. Huang Zhenyu, chairman of Guanghong Apparel, said that this is a product of social awareness. “POPO is only a carrier. Guang Hong has to appeal for happiness with a seemingly common schema. POPO is a memory point. Guanghong wants to magnify it and reflect it on a series of products under its Ailong brand to remind people to recognise happiness.” Just like Guang Hongmei’s essential meaning of life is not only beautiful life, but also wisdom. Life, Guang Hong's happy meaning is not just a certain happy state, but also the attitude of life. Guang Hong must point out the nature of leisure from another angle: to live happy.

It seems that from the garment industry to the real estate industry, Guanghong Institute completed a successful industry leap and found organic integration and penetration on the basis of life. Yesterday, the brand concept of the apparel industry enlightened the latter; today, the social outlook of the real estate inspired the former. This kind of leap has brought extraordinary meaning to Guang Hong, because it is not only an industry shift, but also a breakthrough in thinking. This shows the new business strategy of Guanghong Institution and its president, Mr. Huang Zhenyu. When Ai Long was stationed in China for more than three years, we saw a new love dragon. We also saw the beginning of a happy kingdom.

At the 5th China Casual Wear Fair in 2004, Ailong was happy to act and set off a happy storm. At this year's CHIC Expo, let Ailong fly with you!

MAGIMOUSE Apothecium: Girl is moved by love

What makes the mu-ka mouse shine most is its cartoon design. As the ever-deepening cartoon culture has been further explored, the muta mouse has a lively cartoon image, which has enriched people's hearts and made the world love and loved. The lively, hippie, and intriguing series of innocent and lovely images make you come into contact with a clean and full of warmth and delusional circumstances, making you naive and romantic. This image is complemented by soft cotton fabrics and relaxed and comfortable fashion styles that make all women fall for it. However, Apodemus is designed for urban teenagers who have a special interest in life and love. It will fully integrate the beauty of the Apozygous mouse into the blood of sensual girls.

Like Ailong, a casual brand of Guanghong Apparel, the Apothecary mouse brand has catered to the market's fashion demands and has successively launched franchising and distribution policies nationwide. It has given a large number of preferential policies and market support to the policy. . For example, in the case of Musketeer, the regional agency and franchise franchise respectively implements a temporary exemption system for franchising and contractual deposits. The introduction of this policy undoubtedly throws out the most attractive hydrangea for local franchisees. With the unique novelty and unique market attraction of the product, we believe that in the near future, it will fully penetrate and spread its brand advantage, allowing more people to feel and experience the high quality and fashion of the product. At the same time of magnifying the market, Guang Hong also formulated strict protection policies for relevant regional agencies and franchisees, and focused on protecting the healthy development and growth of local operating businesses during the course of business operations, and strengthening the regional distribution of advertisements while strengthening the brand. Brand occupation. The introduction of this policy is based on the premise of saving franchisees' economic investment. "Free to join, support entrepreneurship," is undoubtedly a "bomb bomb" in the field of clothing management. “Flowers and butterflies are coming”, the tilt of the policy immediately caused a chain reaction among franchisees across the country, and they called to obtain relevant information. It seems that high-quality brands combine easy policies with more gravity.

Mr. Huang Zhenyu, chairman of Guanghong Apparel, believes that the leisure brand under Guanghong Apparel will become wider and stronger as it aims to support the basic development of clothing.