Today I want to share with you three stories, but behind this little story there is great power. Because it can completely and thoroughly trigger your business thinking, give you a different perspective. More importantly, these stories reflect the human nature of consumers, understand the human nature, you understand the marketing. Story one: "give me" or "take it"? A friend, a man who is particularly stingy, never gives something to others. The last thing he likes to hear is: Give something. . . ! One day, he accidentally dropped into the river. His friend immediately shouted at the shore: give me your hand and give it to me. I pull you up! This man always refused to give his hand to his friend. His friend was in a hurry and shouted again: Give me the hand. He is willing to struggle, but also refused to give his hand. His friend knew the man's habit, and with the help of his brain, shouted: Take my hand and take my hand away. The man reached out and grabbed the hand of his friend. Inspired thinking: "give me" or "take it"? We are in business in the process, is not always to customers that "give you your money," the customer is like the mean person above, willing to pain and displeasure in the struggle, do not want to give us money . If we say to customers is: take my product, will it be better? Customers will be more willing to experience your product, buy your product. "Give me" or "take it"? This is a question, but also a question of whether a savvy merchant can design a deal and design a business model from the customer's point of view. In other words, the cause is suddenly obvious. Story two: "Convenience" or "temptation"? I can not help wondering if an old peasant traveled to the country to see an old farmer shovel the fodder of cattle to the eaves of a small hut and asked, "Why do not you put the grass on the On the ground, let it eat? "The farmer said:" This grass is not good enough, and if I lay it on the ground it will not be taken lightly; but I put it on barely accessible roof, it will try hard to eat, Until all the forage to eat a bit of light. Inspired thinking: After reading this story, your brain remembered a product what would be? Millet phone! Yes, Lei Jun is the old farmer, the millet phone on the eaves, so you barely Can be obtained, so that you can not stop trying to get enough. Easily available, will readily throw away. Too hard to get some people for a while to give up. Only barely get the accident, people will feel Surprise, cherish .This makes Xiaobian think of one thing.XIAO BING friends, a customer, operating clothing store, opened a lot of vouchers, free distribution everywhere, the results found that the transformation The rate of surprisingly low, very few people come to her how also do not understand, I asked a team dedicated leaflets, the result is not good.Xiaobian friend told her: easily get, people will not cherish.So, They think of a way together, these vouchers are no longer sent, but to sell. God, they want to sell vouchers? Too funny! But they proved right! How to sell them? They find the convenience of the district Supermarkets, find beauty clubs, find hairdressing shops, find a variety of shops that can reach young women, tell the store clerks that the coupons allow them to sell and sell the money, all of them belong to them. In the form of coupons, they found that the odds of people going to the store increased dramatically, and maybe people just bought a voucher worth 100 yuan for 5 yuan, but this 5 yuan would prompt him to come to the store for consumption. You? You can change the way for the customer to pay for you, easily pay some .Customers will remember their own pay, so remember you! "Convenience" or "temptation" Use it now! Story 3: What does he really want? There is a millionaire who lives in a mansion. When he is old, he wants to go back to his hometown to play cards with other elders, to play chess, to have heart So he wanted to sell this mansion.Many rich people fancy this mansion, come to see, the price in an endless stream.One day, a young man to the room, after reading the house again and again Praised. The rich asked him: You decide to buy? How much do you come up with? Young people say to the elderly: Yes, I really want to buy, but I only have 1000 British pounds. Young people think for a moment, with the rich said: I really decided to buy.We can discuss another purchase program? The rich said: you talk about your program.Young young people said: I am willing to put my 1000 pounds You give me the house, and I want to invite you to live in this house, you do not need to move out, and I treat you like my grandpa, take care of you and stay with you. The young man went on to say: You sell the house to someone else, you get only some money, and money is already good for you, and you are rich enough. You sell me the house, you will be rewarded with a happy old age, a filial grandson, a family enjoyable warmth. In the future I will also want you to witness my wedding, witness my baby was born, let him stay with you, amused with you laughing. You can choose to get some non-essential money, you can also choose to get a very warm home, a happy old age. The rich man quietly listened to him about this guy in front of so sincere, firm eyes, he is waiting for their choice. Money, he earned enough in this life, chasing money also let him tired, happiness is what he wants. Three days later, the rich sold the house to the young man, who happily live together! Inspired Thinking: What does the rich really want? What is your customer really want? Understand the customer's heart, you can approach the customer. Intentions and customer contacts, and customers become "familiar", you can easily maintain the relationship with customers, customers are willing to spend here! Of course, you can also see in this story that this young man is very good at using his unique value - to accompany you. If you find out that you did not think you had anything, ordinary people, as long as you know how to tap your own value and make good use of your own Advantages, the same can live in the dream of luxury! To be successful, you have to pay, and you have never had a good deed.
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