2018 Shenzhen Winter Fashion Week SEVEN YE "tethering" answer waiting for you to see

Every stage of life is constantly adjusting to self. What SEVEN YE expresses is to accept the challenges that life brings us with a calm and optimistic attitude.

Brand Name:SEVEN YE

Established: 2015

Tonality Overview: SEVEN YE portrays a woman's appearance, handsome charm, charm, courage, but no conceited arrogance. She can easily navigate the workplace filled with male hormones and return to a lazy and flat life. At the spiritual level, it focuses on self-recognition, clearing its own values ​​and pursuits, and knowing how to accurately express its own female consciousness.

SEVEN YE believes that women are optimistic and positive when they come to meet different challenges so that they can become their own queen in different stages of their lives. For designer Ye Rongzhen, the latest challenge is “tethering.” Under the stripping of silk, “stretch” is broken down into four latitudes. Carcass: The most intuitive thing in life is the bondage on the body. It comes from the binding and restriction of the human body. It is designed to use various forms of tying; meditation: One-way thinking for adults. Break through, through a variety of processing methods of a fabric to show different shapes and effects, showing the impact of the shackles of thinking; reverse: a reverse series, a struggle against bondage. Through the shape of the oversized silhouette and extra-long sleeves, the extreme free space makes people feel nowhere. It is also a kind of reverse bondage. Fusion: This seems to be an answer, but it is not the final answer. People began to compromise with the bondage in their groping and began to live in harmony with their inclusive mindset. In clothing, we can see that the soft and bulky fabric collides with chic sparks with tough tooling elements. The quiet white, gentle pink, also presents a mild and tranquil atmosphere.

SEVEN YE Designer Ye Rongzhen

Q&A conversation

SZFW: This is SEVEN YE's first series. Let's introduce the theme for us.

Ye Rongzheng: The theme of SEVEN YE in winter and winter of 2018 is "binding." From a question that I was thinking about recently: What is my freedom and freedom? What is his opposite? Bondage? What is it that binds us? Where is it ... We will feel a lot of constraints, some are abstract and some are concrete. Sometimes it is so clear that it can be expressed in words. Sometimes it is very vague and undefined. When faced with this kind of intangible bondage, I want to shout and want to escape and want to break through. But you can't touch it again. This is a contradictory proposition and it is very interesting. So what way do I express or discuss? So there is this series of today.

SZFW: How to organically combine "fashion", "art" and "life"?

Ye Rongji: In my opinion, "art" is meaningless for survival, but it can bring about a meaningful life and it is the biggest driving force for human civilization. "Fashion" is about my survival. There is no need to combine them. They are never separated.

SZFW: We know that there is a serial line of SEVEN STUDIO in the studio. What is the difference between SEVEN YE and SEVEN YE?

Ye Rongji: SEVEN YE and SEVEN STUDIO are ladies who serve between 30 and 45 years old. SEVEN STUDIO aims to serve the mass customers. Therefore, in addition to adhering to SEVEN YE's design philosophy, taste and aesthetics, the product line is more Width, in the price and design style is also targeted at more general consumption, with a full range of OEM mode exists, more service.

A/W2018 Shenzhen Fashion Week, SEVEN YE gave its answer in the face of “tethering”. What is your answer?