Just pulled away from the busyness of China International Fashion Week, and busy for the upcoming 4.11 Shanghai Fashion Week conference and ordering conference - seven years of cooperation, Xinshen linen and designer Sun Lin have become accustomed to this rhythm. Seven years of grinding a sword, this linen fashion sword, this year, the sword opened a new situation - the new linen market dominated by fashion customization.
As the market becomes more diverse and diverse, consumers will have a mentality: Since there are so many products, I must choose one that best suits my needs. “Most fitâ€, then why not customize it directly according to your needs? Consumers are getting more and more tasteful. So, is it necessary to join fashion design?
The idea is clear, and the cooperation with the designer Sun Lin for many years, the long-term expansion and promotion in the fashion field has laid a good foundation for this. Since the establishment of Sun Lin Design Studio in 2011, through the recruitment, outreach, introduction, cooperation and other forms, we have established a linen maker team that can independently complete creative design. Leading by the designer Sun Lin, the design concept of the future fabric trend will be displayed in the annual conference, and the design of the sky will open the way for the new season fabric production. 4.12-4.22 Xinshen linen fabric ordering meeting, fabric buyers can put forward the demand for color, style and fiber material, and the maker team will immediately carry out the custom design.
If I don't have a demand idea in advance, can I choose a fabric that fits my mind? More buyers may face this problem. More than 4,000 fabrics in stock solved this problem. According to the different types of consumers and multi-field needs, the designers have greatly expanded the range of choices without having to worry about finding the required ones.
“The large-scale rigid production of fabric manufacturers is the traditional 1.0 era. The feedback from consumers to fabric manufacturers and the addition of fashion culture elements is the design customization 2.0 era.†Chairman Li Jianfeng interpreted this. And the understanding of fashion design, he and designer Sun Lin have a similar view, "fabric is the soul of fashion design. No matter what kind of ideas must be based on the characteristics of the fabric itself, texture to consider, and then through the design to inject value into the fabric Injecting life."
The silk and linen blended fabrics promoted at this conference fully demonstrate this. With the unique resource advantage of Zhenze Silk Town, the traditional silk and green natural linen are intertwined, so that the fabric has both comfortable and breathable, high and high quality. The innovative design based on the characteristics of the fiber itself gives the fabric value and life.
Caring for consumers, what you give is what you need. 4.12-4.22 Xinshen linen fabric ordering meeting, Xinshen Linen & Sun Lin opened not only the right to speak of linen in the fashion industry, but also the new situation of fashion customization in the linen market.
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