Wig money bo eyeball, online anchor pseudo-charity was exposed

According to Xinhua News Agency, Chengdu, November 14th (Reporter Wu Guangyu) Some anchors of the "fast hand" of the live broadcast platform are going to raise "fans" for themselves. Not long ago, they made fake charity in a rural area in the poverty-stricken area of ​​Liangshan Prefecture, Sichuan. Recovered after the end.

Charity has become a means for some Internet anchors to make money, which has caused resentment among local cadres and masses. Industry insiders have called for strict implementation of the network anchor real-name registration and "blacklist" system to control illegal and illegal activities in the live webcast.

Recovered after payment

Webcast so doing "charity"

The earliest exposure of the incident was the "quick hand" network anchor "Quick Black Uncle". A video he posted showed that a white man was taking away a hundred dollar bills from a group of villagers and handing them to an arm. A man covered in tattoos. After the tattoo man took the banknote, he left while counting.

The reporter verified by many parties that the pseudo-charity live broadcast site is located in a village in Butuo County. On October 29th, several network anchors broadcast live events in Butuo County. They first distributed the money to some villagers, and after the live broadcast "show" was completed, they took back the money.

The live broadcast of "fake charity" incident caused resentment among local cadres and masses. In the interview, a Liangshan cadre said that Liangshan is one of the 14 concentrated contiguous poverty-stricken areas in the country, and the overall poverty situation is improving, but some mountainous people are still not out of poverty. Some network anchors repeatedly speculate on such subjects and consume poverty in order to achieve the ulterior motives of absorbing donations.

The reporter found through the dialogue in the video that after the villagers were "cooperating" the live broadcast, only some children could get a little snack. The cadre analyzed that the "public interest anchors" should have used the love of the villagers for children and persuaded the villagers to cooperate with them.

"Quick Black Uncle" revealed that the tattoo man in the exposure video is another network anchor - "Quick Hand". The reporter found that since September this year, "Quick Hand" has repeatedly broadcasted his video of "Doing Public Welfare" in Daliangshan. Sometimes it distributes food, fruits, clothing, and sometimes directly to poor villagers.

After the “Unveiled” video was exposed, “Quick Gege” admitted in a live broadcast on November 3 that “doing public welfare has water, making fake money” and apologizing to “fans”. He also questioned other anchors. "I dare to admit fake public welfare, but why don't you admit it?"

From October 31st, “Quick Hand” has repeatedly exposed the falsification process of several other “public interest anchors”. At present, local civil affairs, public security and other relevant departments have been involved in the investigation.

Absorbing powder to collect gifts

What is the consumption poverty?

Netizen Zhou is a volunteer of a non-profit organization in China. In Mr. Zhou’s impression, more than 10 "fast hands" anchors broadcast live on Liangshan "public welfare activities", including "Jie Ge", "OK Brother", "Wolf King", "Black Uncle" and "Shandong Meijie" who have been exposed in recent days. Wait for others.

"At first they just sent things, and then they started to send money. First, they sent 100 yuan and 200 yuan. Later, they sent them one by one. I don't think they have the financial strength, and they feel that there is moisture in the middle," he said.

The video provided by the "Quick Hand" netizen "Daliangshan False Charity Secret" shows that some of the anchors have sent chickens, pork, some clothes, quilts, and some directly to the big table. Meat and cooking are eaten for everyone, and the picture is extremely impactful.

These videos bring a lot of "fans" to the anchors. "Since 'Jie Ge' went to Liangshan, the number of 'fans' increased from more than 100,000 to 670,000 in two months." Wang, a netizen.

However, these network anchors are not staff members of public interest organizations. A number of "quick-hand" users confirmed to reporters that "Wolf King" once said on the live broadcast that he had worked in a restaurant in the Northeast, and "Jie Ge" claimed to be a small loan company.

After the "fake charity" was exposed, "Jie Ge", "Shandong Meijie" and others admitted on the "quick hand" platform, "paying money" is to increase the number of fans and views for "Beauty Eyeball", so that fans can "brush gifts" .

"Brushing gifts is actually brushing money. Fans spend money to buy virtual 'fast coins', and then use 'fast coins' to buy virtual gifts for the anchor, live broadcast platform and anchor five or five." Wang Lei said.

The reporter found that on the "quick hand" platform, 6 yuan can recharge 60 "fast coins." Among the gifts issued, a "flower" should be 1 fast coin, a "beer" should be 10 fast coins, and a "phoenix crown" should be 298 fast coins. "Black Uncle" once revealed during the live broadcast that it would not be a problem to earn 10,000 yuan a day when luck is good.

The reporter also found that many of the anchors involved also had "apprentices." "If you want to do public welfare together with the anchor, you must 'see the teacher', first help the 'master' brush 200 'crown', equivalent to nearly 4,000 yuan, 'master' and the platform are half." One used to be "quick" The netizen "V5" on "Apprentice" said.

Experts call for real-name system and "blacklist" to constrain bad anchor behavior

Su Shijie, chairman of the Chengdu Volunteer Association, said that “fake charity” behavior is a deception of the public and a wilful trampling of love, but its “simple and rude” form often attracts attention. This is very likely to cause misunderstandings of “real public welfare” by cadres and people in poverty-stricken areas, destroying the public welfare soil, and causing the embarrassment of “bad money driving out good money”. "The webcasting industry is in urgent need of regulation, and the public welfare sector needs to strengthen self-discipline, and adhere to a pure land in the era of 'Internet +'." Su Shijie said.

In recent years, China's online live broadcasting industry has developed rapidly, and due to the low barriers to entry, it has shown a mixed situation. At present, all major live broadcast platforms basically use the "technical + manual" approach for content monitoring. However, due to technical and labor costs and other issues, the content is not strictly controlled.

On November 4th, the National Network Information Office just issued the "Regulations on the Administration of Internet Live Broadcasting Services". The real-name registration, immediate blocking, news information first review, blacklist and other measures are aimed at industry chaos. For the post-disciplinary punishment of the "Announcer", the provision specifically proposes that the Internet live broadcast service provider should establish a "blacklist" management system, and prohibit the re-registration of the account for the Internet live broadcast service users who are included in the blacklist.

It is understood that after the account of the network anchor in the above "fake charity" incident was frozen, a new account was quickly announced, attracting "fans" to pay attention. The industry believes that if the anchor real-name registration and "blacklist" system can be strictly enforced, the practice of replacing the "vest" with the "vest" to re-transmit bad information will not have a soil for survival.

Deng Long, director of Hunan Yongzheng Law Firm, believes that the regulatory authorities have set up a threshold for online live broadcast through measures such as real-name registration and early review. At the same time, the administrative law enforcement departments must strictly punish the illegal activities in the live broadcast of the Internet and effectively raise the illegal costs.