Smart Apparel 2016: Ideas, Volkswagen is the first designer

Nowadays, the development of the garment industry is becoming more and more refined. Today, the garment industry not only faces the changes of consumers, but also faces the impact of the development of science and technology. Smart clothing based on big data, Internet of Things, technological innovation and other aspects has gradually become a key enthusiasm for the future development of the apparel industry.

Recently, Google teamed up with the well-known denim brand leivs to set up the Jacquard smart clothing project team. Together with Jingdong Finance, the company launched the “Smart Wear Creative Collection Competition”, the international Internet giant and the domestic famous menswear brand in the field of smart clothing. Successive efforts have triggered continuous attention from all walks of life and indirectly affected the future direction of the domestic apparel industry.

The current situation, insufficient shipments, the brand will play a call

According to Gartner's report, smart apparel will jump from nearly freezing in 2013 and 2014 to 26 million in 2016, making it one of the largest shipments in the smart wear sector. It can be said that smart clothing is a sunrise industry with broad market prospects, but for now, smart clothing is still in the development stage.

Corresponding to smart thinking is the fashion sense of clothing. When smart fashion encounters clothing brand, the creative products derived from it are not only smart clothing products with low traditional wearability, but also meet the needs of mass fashion. Products with life, individuality and intelligence will become the mainstream. At present, the barriers to the development of smart clothing mainly come from the lag of smart technology, the gap between industries, and the conflict between smart clothing and mass fashion. This also requires the apparel industry to develop software and hardware technology when promoting smart clothing, and to combine mass fashion and intelligence to create a "zero boundary" functional product.

Will smart clothing be broken out in 2016?

The popularity of smart clothing is actually more advantageous in terms of popularity than other smart wearable devices. The mature clothing industry is one of the carriers of smart clothing. For example, clothing brands such as 柒牌 have a certain brand influence and a huge and loyal user fan base. In terms of category size, design capability, and sales channels, they also have inherent advantages. Therefore, the trend of clothing intelligence led by these manufacturers will be more appealing and permeable.

Breaking through the imagination, Volkswagen is the first designer

The development of smart clothing, influenced by the Internet and Industry 4.0 , the future of the clothing industry will be based on software systems and Internet platforms, combined with Internet of Things, big data, cloud computing to achieve intelligent manufacturing ; and mobile computing, application App Combined with social media to achieve on-demand customization. However, such a model is only a reform mechanism within the apparel industry. The participation of the public can further adjust the development of smart clothing based on the market.

In May 16th, the "Smart Apparel Creative Collection Competition" organized by Qiongdong Finance Co., Ltd., clearly incorporated "Popular Ideas" into the system of smart clothing development, and thus created "the public is the first designer" idea. At present, the event has attracted the attention and participation of the industry and many consumers, and some of the ideas are more likely to become the direction of smart apparel development in the future.

In fact, the “Smart Apparel Creative Contest” will be a breakthrough in the development of smart clothing in China in 2016, because it is not only a platform to promote the development of smart clothing industry, but also a cross-border integration and open cooperation. Innovation platform. By integrating the innovation elements of the industry and the masses, the company will carry out resource docking and combine intelligence with mass fashion, which is conducive to promoting the transformation of the results of common technology research.

Pattern, thinking, collision, leading industry trends

Thinking is a potential economic form. In the “crowdfunding” of the brand, we can see the branching industry formed by the clothing industry under the collision of thinking. Involving consumers in the design of smart clothing is a kind of thinking collision between enterprises and the market, and the collision of thinking between enterprises and enterprises is more in the aspects of industry standards, common technologies, and cross-border integration. The construction of the Internet-driven Internet of Things, the cross-border integration between industries, makes the idea of ​​thinking become a concrete object, and the transformation of smart clothing will be the lifeblood of breaking the traditional clothing industry.

When the clothing industry rises to the need for thinking collision, the development of smart clothing will appear. It is foreseeable that in the era of thinking collision, more and more Internet amnesties and clothing brands will be involved in the creation of smart clothing, and future smart clothing may further enter life.

What do we wear in the future?

Under the guidance of the “ Made in China 2025” strategy, cross-industry intelligent integration and consumer interaction make the thinking of thinking become the foundation for the development of smart clothing, the integration of technology and the introduction of mass fashion, or let smart clothing Become a normalized living accessory in the near future.