There will be no market forever in the world, but there will be no strong impact or shock. In the face of the market share you have been craving, we need to work hard to achieve the ripple effect.
The same piece of stone fell into the sea, and after a little splash of water, it was silent, and in the calm lake, we could appreciate the beautiful dragonfly and sway farther. This is the ripple effect.
After observing it, it can be found that the premise of its production is an impact, and the background is the original calm market. The impact drives the market to follow up comprehensively, so a perfect wave is reached.
The ripple effect has been very broad in the retail market. In recent years, industry insiders who are more concerned about Beijing, Shanghai, Chongqing and Shenzhen will find that the retail market is slightly calm, and there will be retail stores taking the lead to jump out, with low discounts or full The form of Baigao's delivery broke the calm of the market. In the short term, retail enterprises in the same business district and different business districts followed suit. Under the influence of media communication and the word-of-mouth effect of consumers, a consumption boom soon formed.
Take the Shenzhen retail market as an example. At the end of October 2006, savvy consumers discovered from the media information that a wave of promotions is actively brewing. On November 8, Maoye Department Store took the lead in launching a high-level promotion this year. In the following days, Sun Department Store and Tianhong Shopping Mall actively followed up, and the entire Dongmen business district surged and became the “Million Consumers Shoppingâ€. ". Such a giant ripple effect will be practiced once a year in Shenzhen, so consumers have already obtained some shopping tips from it, such as the need to conduct information spying in advance, staggering shopping rush hours, multi-person cooperation to shop, network exchange shopping experience, etc. This effect is allowed to spread until the end of the activity.
Such a ripple effect does not say whether there is any harm to the supplier. From the point of view of stimulating the market, it is undoubtedly positive. In the retail promotion of the mainland, it is difficult to see the systematic track of marketing, because many businesses are disorderly marketing. In contrast, Taiwan's retail enterprises are more systematic, and the monthly promotion theme is always fixed in advance. There are always several marketing climaxes, such as the Mid-Autumn Festival, the New Year's Eve and the celebrations. In operation, consumers can always understand. What time is the better shopping season. This kind of operation is to use the ripple effect in an ingenious way to continuously create flaws, let consumers follow the marketing inducement of the enterprise, and constantly form a shopping wave.
The manufacturing effect of the enterprise is nothing more than to expand market share and improve performance. If government agencies or the media consciously create the ripple effect, they can arouse the life of the citizens to a certain extent and create a good social effect.
Still taking Shenzhen as an example, in early 2003, SARS changed people's living habits overnight, wearing masks, measuring body temperature frequently, not indiscriminately contacting unsanitary places, etc., resulting in a decline in the performance of the entire consumer market. After SARS, on June 20, 2003, the first Shenzhen Shopping Festival was held under the leadership of the Economic and Trade Bureau, the Retail Association and the Shenzhen Evening News. This is a large-scale economic and trade activity that stimulates the consumption of the whole people. The event swiftly swept through the Shenzhen economy and trade. The industry has created a huge social impact. After four years, many cities across the country are holding shopping festivals, but they also hope to create a ripple effect and stimulate the consumer market.
When the market is calm, whether it is a business, a government agency, or a media unit, there is a responsibility to work together, or act as a promoter, or act as a waver, and continue to the calm market.
In a quiet market, there is always endless potential for consumption. As long as you make good use of the ripple effect, it is not a layer of waves, even a big wave can be achieved. For enterprises, the clever use of the ripple effect can save the company a lot of promotion costs and create higher market performance. Enterprises not only have the strength to create a ripple effect, but also participate in the ripple effect and enhance market influence. From the perspective of the enterprise, it is necessary to pay attention to several aspects in the market operation of the ripple effect:
Dress up the role you should play. In a complete ripple effect, there is always a role as a stone to oscillate the market, and a role to act as a post-wave to promote the advance wave. Any role has its meaning. The role of the shock market must be invested in considerable strength, and as a post-wave, it is necessary to seize the opportunity to promote in time. You can't play a role that doesn't suit you, and you don't necessarily achieve the desired goal.
Grasp the timing and orderly division of labor to create perfection. The ripple effect needs to last for a longer period of time. If it covers a larger market, it needs to achieve multiple shocks. Therefore, it is necessary for the synergy between enterprises. As mentioned in the previous article, the Dongmen business district in Shenzhen, Maoye Department Store is the first to launch. Then Sun Department Store followed up, and then more businesses continued to follow up. In every round of shackles, new forces are playing a role, so that the ripple effect is good, and there is a perfect storm.
Fight side by side to defend market share. An influential ripple effect may cause shocks in the entire regional market. If unfortunately, because of the consumption wave in other business districts, the consumption power of the local business circle will shift. At this time, it is necessary to actively respond and create the ripple effect that belongs to the local business circle. Can avoid the decline in performance.
Deducting a perfect storm, sweeping the consumer desires of all consumers, this is the beautiful dream of every retail enterprise, obviously it cannot be completed by a single enterprise. Looking through the techniques of manufacturing ripple effects, we have reason to believe that there will be no market forever deposited in the world, and the lack of shock and shock to the market.
Men'S Recycled Slippers,Slides Slippers For Women,Foam Runner Shoes For Women,Eva Recycled Men Slippers
Huaian sunrise shoes Co.,Ltd , https://www.xinruishoes.com