Shaolin Kung Fu: Super Women's Global Marketing

The world is working hard to get Shaolin. This way, it’s almost true that everyone on earth knows it.

During his visit to China, Russian President Vladimir Putin, who had won the "black belt" section of judo, specially proposed to visit Shaolin Temple and visit the legendary Shaolin monk. In the world, there is a huge number of groups that are fascinated by Shaolin Kung Fu like Putin. In the Shaolin Temple, there are stone tablets specially donated by American Buddhists. There are also many big-name movie stars in Hollywood who are envious of Shaolin Kungfu.

At the end of March, the "Chinese Kung Fu Star TV Competition" jointly sponsored by Shaolin Temple and Shenzhen Satellite TV was officially launched. We have chosen Chinese kungfu in the world. The event will select 108 heroes from the contestants by evaluating the quality of “German, Wu, and Art”.

Some people joked that the martial arts conference written by the novelist will reappear in the rivers and lakes, and the form of the sea election and live television broadcast is also reminiscent of the more popular program "Super Girl" in 2005.

Light and shadow show in the name of Shaolin

Shaolin Temple abbot Shi Yongxin told reporters that the selection of "108 will" will bring a lot of fame to the participants, and the third will also have a high social reputation. I believe there will be many film companies working with them. .

In fact, Shaolin Temple itself has benefited a lot from the filming of film and television dramas. In the eyes of local guides in Dengfeng, the famous reputation of Shaolin Temple in the society is mainly from the movie "Shaolin Temple" which was aired in 1982. According to locals, in the early 1980s, the entire building of Shaolin Temple was not rebuilt. Only the abbot room and the Western Saints Hall (the practice room often appearing in film and television dramas) were relatively well preserved. The rest of the buildings were preserved. Destroyed in the war in 1928.

At that time, Shaolin Temple was not so much a temple as it was a village at the foot of Mount Lu. However, the national release of the film "Shaolin Temple" quickly set off a Shaolin Kungfu fever in the society. The popularity of Shaolin Temple at home and abroad has soared. This film has also created an international action movie star like Jet Li. With the light and shadow, Shaolin Temple has become a holy place for many kung fu movies.

The film has brought great fame to Shaolin Temple. Since the 1980s, Shaolin Temple has undergone round and round renovations, and the courtyard has gradually seen the past glorious period. However, with the massive use of stunts, Shaolin Kungfu gradually faded out of the martial arts film and television drama. In the eyes of Fu Min, general manager of Shaolin Culture Communication Company, more and more martial arts film and television dramas have alienated traditional martial arts.

Fu Min believes that the "Chinese Kung Fu Star TV Competition" will play the role of a real kung fu movie draft, and will find more people who will really work hard to enter the film and television circle, shooting martial arts dramas that truly embody the spirit of Chinese martial arts. Work. According to Fu Min, the TV series "The Legend of Shaolin Temple" has been authorized by Shaolin Temple and has already found an investor. The filming of the same name film is also actively contacting some film companies in Hollywood.

One of the initiators of this event, Wang Maoliang, president of Shenzhen Radio and Television Group, clearly stated that Shenzhen TV believes that traditional Chinese Kung Fu can be transmitted in a wider range through multiple means such as television, radio, film, animation, internet, and text messaging.

Encountered commercialization

Such a huge light and shadow show has also caused the Shaolin Temple to be overly commercialized. Fu Min has his own opinion.

Shaolin Temple is a relatively famous place in the martial arts. Everyone knows that "the world is working hard to get Shaolin." In the past few years, many people in the Chinese Kung Fu world hope to have a chance to revitalize the glory, but no one can take the lead, and only Shaolin Temple is qualified to bring this head. Cooperation with TV media has a commercial side, but more importantly, it is necessary to expand the influence of traditional Chinese martial arts in society, especially among young people.

If there is no such a favorite form, how can young people, especially those in the city, pay attention? As a partner, Shenzhen Satellite TV will naturally make the program a more entertaining atmosphere. This is understandable. As the Shaolin Temple itself, the monks in the temple will not appear in the production process of the program, nor will they be judges of the competition. The relevant personnel of Shaolin Temple will only do some back-end support and will never go to the front desk.

There are not many people who participated in the event at Shaolin Temple, and even many staff members did not know about it. In an interview with Caijing Shibao, Shi Yongxin, the current abbot of Shaolin Temple, said that we would not make things exaggerated, nor set up a downfall at Shaolin Temple, and the monks of Shaolin Temple would not participate.

"We will train the winners of the competition. On the one hand, we will teach some Shaolin kungfu, but more importantly, we will train them in Wude." Shi Yongxin said.

The brand of Shaolin Temple needs to be pure

The brand of Shaolin Temple needs to be pure. This is a sentence that the abbot Shi Yongxin often hangs on his lips. We are not aiming for profit. In the view of the abbot Shi Yongxin, this is a big difference between Shaolin Temple in maintaining the brand and the company.

Shaolin Temple will not go to the brand, just to protect the brand. Some products that are too vulgar and conflict with religious beliefs must not allow the use of Shaolin's brand. The coverage of Shaolin Temple was artificially expanded for a long time, which made Shi Yongxin very uneasy.

"In fact, Shaolin Temple is just a temple. In the Shaolin Temple tourist area, various nominal martial arts schools, and even the social activities of residents living around Shaolin Temple, are labeled as Shaolin Temple. Their actions are all responsible for Shaolin Temple. This makes Shaolin Temple overwhelmed." Shi Yongxin said.

In the eyes of ordinary Dengfeng people, the three characters of Shaolin Temple is a huge wealth. Dengfeng at the foot of Shaolin Temple, a large number of martial arts schools gathered, each has played the signature of Shaolin Temple. Among them, the larger Shaolin Tagou Martial Arts School has more than 10,000 students, and there are still old school buildings that have not moved out in the Shaolin Temple Scenic Area. For these students who come to study, Shaolin Temple is one of their martial arts dreams.

In the Shaolin Temple Scenic Area, the performances of the Shaolin Martial Arts Hall have been well received by tourists. In fact, there is no real Shaolin monk in the performance team.

There are too many activities under the banner of Shaolin, and most of them have commercial purposes.

After becoming the abbot of Shaolin Temple, Shi Yongxin first applied for a trademark for Shaolin Temple, and then completed the protection of the property rights of Shaolin Temple. The Shaolin Temple has thus entered a new era of rapid development.

An interesting detail is that during the interview, the reporter found that the newly built courtyard in the west of the Shaolin Temple Hall, the computer room and the library are all available. It can be said that the monks in Shaolin Temple are not too far away from the world of the common people.

Jacket Zipper

A jacket zipper is a fastening device commonly used on the front opening of a jacket, which consists of two parallel rows of teeth or coils that interlock when the slider is moved up or down. Jacket Zippers can be made of various materials such as metal, plastic, or nylon, and are commonly used to fasten jackets, coats, and other garments or accessories. They can also be used in other applications such as bags, tents, and sporting goods.

metal look zipper, metal imitation zipper, Plastic Zipper Imitating Metal

RR Zipper , https://www.rrzipper.com

Posted on