The development of network globalization has made the status of network marketing continue to improve and people pay attention to it. At the same time, network marketing has gradually used its many advantages and effects to subvert the status of this real marketing.
First of all, let's talk about the classification of network marketing. According to the nature of marketing, network marketing can be divided into five parts: SEO, online advertising, network research, integrated marketing, and crisis public relations.
SEO, search engine optimization, refers to the optimization of the website itself and the link. SEO includes two parts: content and link. The content can be divided into three parts: website structure, column block and keyword. The link is divided into outer chain and inner chain. These five parts together constitute the SEO. Through SEO, user friendliness and search engine rankings can be achieved, which in turn can increase the number of users of the website and increase the value for the website owners and stakeholders.
Online advertising refers to the increase in revenue or reputation by placing advertisements on the web. Online advertising includes three parts: SE bidding, affiliate advertising, and targeted advertising. Among them, search engine advertisements are completely profit-making games. Only products or companies that can obtain excess profits can dance with wolves. Targeted advertising is a better way to advertise online. By targeting targeted advertising, you can get a higher cost performance. Affiliate advertising is a tool for volume and filtering. When applied, it works well.
Integrated marketing refers to the integration of online marketing tools and platforms. With the upgrading of marketing needs, network marketing channels and means must be continuously upgraded, which in turn affects the network media and media, forming a linkage effect of the entire network on a certain time. Integrated marketing often uses forum marketing, blog marketing, SNS marketing, news marketing, and more.
Crisis public relations has come out for a while, mainly referring to a way to deal with negative news. Eliminating the negative is equivalent to increasing the reputation, and its value is much greater than simply increasing the reputation. The method of online public relations can be much more. The more common ones are integrated marketing methods and viral marketing (word of mouth marketing).
Network research is the foundation of network marketing. Without research, there is no right to speak! The network research is proposed here. It means that network research can exist as a single network marketing project, such as some Internet industry reports.
The existence of value is not only because of the need, but also because of the means of realization. And Feng Bin's network win network marketing planning is also based on this technical means to meet the demand.
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