Division I uphold pioneering and innovative, the pursuit of excellence in brand marketing philosophy, 2009 Monterrey spring and summer products both from the fabric development, or style research and development, are inherited the advantages of the development of autumn and winter 08, and on this basis to be further enhanced . In the translation of Korean brand culture, leisure and fashion at the same time, organic integration into the modern fashion concept of European design, make it more to highlight the confidence and success of men, was alone significantly successful men's taste.