Love Free Love Fashion Love Beautiful Pop Fashion Let you feel younger than 5 years old secret

Pop style brand positioning

Market positioning

Pop style is positioned as a fast fashion women's brand. The two main market channels, self-operated and franchised, are located in line cities in flagship stores, shopping malls, and department store counters.

Average price of spring and summer clothing: 300-600 yuan

Fall and winter clothing average price: 400-1500 yuan

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Lock target

Urban fashion, personality women

Main age group: 25 - 35 years old (mental age), extended age group: 22 - 40 years old  

Hotline: 159 2005 9781 Miss Chen