Keqiao Textile's transformation and upgrading to lay a good "fashion card"

Keqiao is a municipality under the jurisdiction of Shaoxing City, Zhejiang Province. Textile is the pillar industry of Keqiao. Under the background of vigorously building “Fashion Keqiao”, the textile industry has gradually transformed into a fashion textile. The Keqiao government has been encouraging local enterprises to actively participate in well-known exhibitions at home and abroad, speed up the opening process of the textile industry, strengthen international publicity and marketing promotion work, and launch the overall brand of “Textile Keqiao”. Keqiao will further enhance the level and quality of the industry, improve product competitiveness, and create a modern textile printing and dyeing industry cluster with international competitiveness. "China·Keqiao Fashion Index" is an index based on the current development status of Keqiao textile industry, based on the reasonable selection of relevant indicators of Keqiao Fashion Index, following the scientific principles of modern statistical index, index preparation method and comprehensive evaluation theory. Including the fashion creative index, fashion activity index, fashion promotion index and fashion evaluation index. In the third quarter of 2017, the Keqiao Fashion Index closed at 137.03 points, up 12.52% from the previous month and up 9.85% year-on-year.

Fashion creativity index continues to rise

Keqiao Fashion Creative Industry is a new industrial format with high creativity, high market control ability and high added value, which can lead the trend of consumption. China Textile City has made an important breakthrough in three times of entrepreneurship, accompanied by top-level design and blueprint for fashion and creative industries. Slowly unfolding. The fashion creativity index is obtained by comprehensive weighted average of four indicators of fashion design talents, new flower launches, creative product transactions and creative industries. It gives people an intuitive understanding of Keqiao's creative enterprise status. In the third quarter of 2017, the Keqiao Fashion Creativity Index continued to rise in the second quarter. The Keqiao Fashion Creativity Index was 129.1 points in the third quarter, up by 6.45% from the second quarter, affecting the total Keqiao Fashion Index by about 2.38. Percentage points. Compared with the third quarter of 2016, it increased by 11.83 percentage points year-on-year, or 10.09%.

In recent years, Keqiao has held various fairs and fashion shows, which has attracted a large number of independent designers at home and abroad. At the same time, it has continuously cultivated and promoted local designers. More and more designers have joined and hatched, making Keqiao's fashion atmosphere more The thicker the coming. In the third quarter of 2017, the fashion design talent index was 114.74 points, up about 1.4% from the previous month. Compared with the third quarter of 2016, the fashion design talent index increased by 10.87% year-on-year.

In the third quarter of 2017, the new flower launch index was 170.79 points, a record high. Compared with the second quarter, the index value increased by 29.57 percentage points, or 20.94%, affecting the total fashion creativity index by 8.87 percentage points. From July 6th to 8th, 2017 Shenzhen International Textile Fabrics and Accessories Expo was held in Shenzhen Convention and Exhibition Center. It has gathered over 700 exhibitors from China, Hong Kong, Taiwan, India, Japan, South Korea and other countries and regions, covering all kinds of chemical fiber, knitting, silk, cotton, hemp, wool, functional, lace embroidery fabrics, yarns. A variety of quality products such as wire fiber and accessories. The “Globally Covered” pavilion hosted by China Textile City Construction Management Committee once again appeared in the exhibition with the overall image of “Fashion Keqiao”, which further promoted the international popularity of China Textile City.

In the third quarter of 2017, the turnover index of creative products reached 106.47 points, down 12.06 percentage points from the previous quarter. The total fashion creativity index fell by 2.41 points, down about 13.94% year-on-year. As the effective platform to bring together the latest trends in textile industry and showcase the latest products of textile companies, Keqiao Textile Expo has become the largest window for creative products. In 2017, Keqiao Autumn Textile Expo has a total of 1,610 booths and 596 exhibiting companies, with an exhibition area of ​​38,000 square meters, the largest in history. Transformation and upgrading and fashion innovation have become an important part of this autumn textile fair. Many exhibitors have brought the products that the company is proud of through years of adjustment, deepening the demand side and taking the market as the guide.

In the third quarter of 2017, the creative enterprise index reached 110.65 points, up 4.92 percentage points from the previous month, affecting the total fashion creativity index by about 1.48 percentage points, down 4.07 percentage points year-on-year. In August this year, Keqiao District held the second batch of major investment projects in this year, and signed a total of 18 projects with a total investment of 47.795 billion yuan. Among them, a series of major projects related to the transformation and upgrading of China Textile City include: China Textile City Modern Logistics City Project with an investment of 5 billion yuan, positioning “one city, three ports and five districts”; and investing 300 million yuan in the China-Europe Fashion DreamWorks Project. .

Fashion activity index continues to grow

Fashion activity is the basis for maintaining a regional fashion vitality and product innovation. The fashion activity index focuses on the brand's market performance, from e-commerce operations, fashion platform expansion, new product sales, corporate cooperation and The five dimensions of brand communication costs reflect the creativity and creative thinking of the textile industry in creating corporate brands and innovative operating models. In the third quarter of 2017, the Keqiao Fashion Activity Index continued to grow, closing at 137.98 points, up 14.11 percentage points from the previous month and up 6.11% from the same period last year.

Under the background of "Internet +", new business models emerge one after another. The development of e-commerce has entered a stage of rapid expansion, and it has increasingly become an important engine for stimulating consumer demand, promoting the upgrading of traditional industries, and developing modern service industries. In the third quarter of 2017, the e-commerce operation index performed strongly, closing at 237.61 points, up about 47.61% from the previous month, affecting the fashion activity index by about 15.33 percentage points; up 23.06 percentage points year-on-year. Keqiao's e-commerce industry is rapidly growing into a new engine to promote Keqiao's economic transformation and a new format for fashion Keqiao. The relevant person in charge of Keqiao District Business Bureau stated that “the next step will be to cultivate a group of entrepreneurial innovation groups based on the advantageous industries such as clothing home textiles, curtain screens and wallpaper wall coverings, and introduce comprehensive e-commerce service organizations to promote cross-border cross-border activities. The development of e-commerce groups is large-scale, diversified and ecological."

In the third quarter of 2017, the Keqiao Fashion Platform Expansion Index reported 101.43 points, which was down from the second quarter, down by 2.29% from the previous month and up 22.86 percentage points year-on-year. Further expansion of the fashion platform can promote the Keqiao fashion and creative industry chain, build a fashion and creative industry ecosystem, and help Keqiao truly become the fashion industry creation center led by creative design and the fashion source of the global textile industry.

The proportion of new product sales shows the innovation and research and development of Keqiao textile products, which is a key indicator reflecting Keqiao's fashion activity. The sales of new products accounted for 105.24 points in the third quarter of 2017, down 5.57 percentage points from the previous quarter, and the total fashion activity index fell by about 1.11 percentage points. Although it fell by 11.15 percentage points year-on-year, it is still above the baseline, indicating that the popularity of new products in the market is relatively high, and the Keqiao fashion and creative industry is still booming.

The corporate cooperation ratio index includes the brand enterprise ratio index and the brand product sales volume ratio index, which is used to reflect the degree of recognition of Keqiao enterprise product fashion by the brand enterprise. In the third quarter of 2017, the index value of the corporate cooperation ratio index was 108.03 points, down by about 1.83% from the previous month; the brand enterprise index was closed at 110.36 points in the third quarter of 2017, up by 1.38 percentage points from the second quarter; The sales volume of brand products accounted for 105.06 points in the third quarter, down 6.33 percentage points from the previous quarter, and the impact on the corporate cooperation ratio index fell by 2.79 percentage points.

Under the premise of strengthening the construction of software and hardware in the market, Keqiao Textile City has formed a textile industry cluster with large scale, spatial agglomeration and developed market network. The follow-up will actively open the domestic and international markets, commit to the creation of regional brands, and strengthen China's textile industry. The city's overall brand promotion and promotion, further expand the visibility and influence.

The fashion promotion index has reached a new high

Keqiao Fashion Promotion Index reflects the promotion of the fashion industry by Keqiao government and enterprises from the aspects of international exchange and cooperation, enterprise participation, and foreign resident. In the third quarter of 2017, the fashion promotion index was 150.36 points, the Keqiao fashion promotion index reached a new high, up 28.70% from the previous month, affecting the total Keqiao fashion index by 10.06 percentage points; compared with the same period last year, the fashion promotion was greatly improved. It rose by 23.2 percentage points year-on-year.

The international exchange and cooperation index was 183.33 points in the third quarter of 2017, up 66.66 percentage points from the previous month. Compared with the second quarter of 2016, the increase was about 57.14%. The number of international exchanges and cooperation in the third quarter was much higher than that in the second quarter, indicating that Keqiao and international exchanges and cooperation were very close in the third quarter.

The index of participation in enterprises includes the index of local participation and the index of the number of exhibitors. The corporate participation index was 133.33 points in the third quarter of 2017, up 14.28% from the second quarter. In the third quarter of 2017, the number of local exhibitors and the number of outbound exhibitors all showed an upward trend. The number of local exhibitors closed at 116.67 in the third quarter, up 16.67% from the previous month. The number of outbound exhibitors was at a high level, and the third quarter index The value is 150.00, which is 16.67 percentage points higher than the second quarter. Both the number of local exhibitors and the number of outbound exhibitors have affected the index of exhibitors' participation by about 8.34 percentage points.

The Foreign Stagnation Index reflects the presence of Keqiao foreign businessmen through the number of offices, number of registered companies, and number of people. In the third quarter of 2017, the index value was 118.48 points, up 1 percentage point from the previous month. Explain that foreign businessmen prefer Keqiao fashion market, which also laid the foundation for Keqiao Fashion to go abroad and go international. In the third quarter of 2017, the index of office numbers was 115.28 points, a slight increase of about 0.17% compared with the second quarter; the number of registered companies closed at 132.41 points in the third quarter, up 2.78 percentage points quarter-on-quarter, compared with the same period last year. About 14.4%; although the number of people's index fell by 0.68 percentage points, but the impact on the total foreign stagnation point index is small, the total foreign stagnation point index is still showing a steady upward trend.

In addition, the Keqiao Fashion Appraisal Index closed at 117.93 points in the third quarter of 2017, down by approximately 10.54% from the second quarter, affecting the Keqiao Fashion Index by 1.39 percentage points. Although the fashion evaluation index has continued to decline since 2017, it is still far above the baseline of 100, indicating that market operators are still satisfied with Keqiao fashion evaluation.

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