Juicy Couture Opens Shanghai's First Independent Store

Juicy Couture, a Californian fashion brand, opened its first independent store in Shanghai at Shanghai Harbour Plaza.

The design concept of the store showcases the brand's creativity and its place in the fashion industry. Try to imagine a modern fairy tale: A girl meets a rock star, and then they enter the English manor together and become members of the “Juicy royal family”. The store is decorated in French antique strips, rich in shades, original wood floors, modern accessories such as glass, mirrors, and mirrored metal jewelry, as well as high-profile glassware filled with candy. The store's decor is fun-filled and it has a high-class luxury. Perfect combination of charming classic English tastes and Juicy Couture's exclusive, humorous style.