How will digital printing change the home textile market? A special exchange breaks the technical barrier

October 26, "the number of" numerous · 2017 China (Nantong) Bedding digital printing topics Seminar was held in Nantong, Jiangsu Tongzhou. The activity focuses on the current digital printing technology that has received much attention. Through the experts' analysis of the mainstream status and development trend of the home textile digital printing market, the upstream and downstream enterprises of the home textile digital printing industry chain exchange face-to-face, helping enterprises to open the entire digital printing production. Technology and industrial barriers.

The exchange was hosted by China Household Textile Industry Association, Nantong High-end Textile Industry Alliance, Nantong Tongzhou District People's Government, Nanchuan Tongzhou District Chuanjiang Town People's Government, and "Home Textile Times" magazine. Vice president of China Textile Industry Association, China Textile Association Yang Zhaohua long, Nantong, Tongzhou District deputy secretary, mayor Ling Yi and textile brands, printing and dyeing enterprises and digital printing business and the media on behalf of nearly 200 people attended the seminar. The exchange meeting was hosted by Zhu Xiaohong, vice president of the China Household Textile Industry Association.

Guest: Digital printing enhances the quality of life

At the meeting, Yang Zhaohua speech and said that after the emergence of digital technology, development of the industry play a very big role, it has unique characteristics in fine, personalized, environmental protection, textile industry is also very concerned about the digital printing technology, which hopes Technology enhances the quality of life of consumers.

He also said that at present, many people's research and development personnel do not know enough about digital printing. The idea of ​​research and development is limited to the past based on the flat net and the round net, or the advantages of digital are all piled up in one product. The printing can be done very personally and the flowers are blooming. In the process of research and development, we must fully reflect the characteristics of digital printing, but do not over-excavate and emphasize the characteristics of digital and ignore the needs of market consumers and our cost requirements.

Ling Xiao said in his speech that the home textile industry is the traditional advantage industry of Tongzhou. After more than 40 years of development, the home textile market ranks third in the world. Especially in recent years, Tongzhou District has vigorously promoted the transformation and upgrading of the home textile industry. the full expansion of the field of creative design, e-commerce, high-end custom, modern logistics, continue to extend to the ends of the smile curve, Tongzhou textile industry, from the initial number of economic, quality brand economy to economy, creative economy and create a national industrial clusters, regional Brand construction pilot area. Printing and dyeing industry, textile industry is an important link in the chain connecting link, but also affect a key element of the whole industry chain, quality and value. As an emerging printing mode, digital printing technology, with its high efficiency, low proofing cost, good printing effect and less pollution, has brought unprecedented development opportunities to the textile printing and dyeing industry, representing the future printing and dyeing industry and the latest technological development. direction.

He said that the exchange invited senior experts and business leaders in the field of digital printing to attend, deeply analyzing the mainstream status and development trend of the home textile digital printing market, which will give us profound enlightenment and thinking, and will also transform and upgrade the Tongzhou home textile industry. Green development, providing favorable guidance and promotion, we will further promote the supply-side structural reform of the printing and dyeing industry, further promote the printing and dyeing industry to green and high-end development, and continuously enhance the influence and competitiveness of the Tongzhou home textile industry.

Sharing: Digital technology is the reconstruction of the industrial chain

At the event site, four digital industry leaders had a wonderful sharing.

Thanks to more than 60 years of professional experience and years of continuous technical research and development, today's Reggiani Group has been able to provide customers with a full range of printing solutions on a global basis. On-site, EFI Reggiani (Hong Kong Zhongda) represents Ma Xuegong's digital printing on home textiles. The mainstream status and development trends of the market have been analyzed.

He said that digital printing is a fast-growing high-tech industry, and EFI hopes to provide higher added value for customers in this industry. At present, the products involved in the field are advertising, soft labels, including tile printing, textile printing. We have always believed that in the context of the rapid development of digital printing industry, innovation and technology will always be a key factor in the success of a company, so in order to meet the requirements of online orders, rapid production and flexible production in various fields in the future. EFI invests almost 15% to 20% of its annual revenue to the R&D department. There are a large number of technicians working in various fields around the world, which can provide a wide range of products to the market, customers, and many industries.

Hangzhou Honghua Digital Technology Co., Ltd. was established 25 years has been committed to providing intelligent equipment systems and technical platforms and integrated solutions to promote transformation and upgrading of traditional industries as textile, printing and dyeing industry. In the continuous application and practice process accumulated a wealth of experience, the company's deputy general manager Zheng Jing's speech is how to effectively control the cost of digital printing in the home textile industry, is also a topic of common concern.

He said that in fact, in the industry, everyone is still concerned about the cost issue, and the clothing field has solved this problem, digital printing has been greatly developed in the industry. In my opinion, home textiles are the most suitable textile flexible supply chain. As we all know, the three elements of textiles include patterns, fabrics and styles. And more differentiated competition is often in the pattern, the size of the home textile products is large, and it is most suitable for displaying the characteristics of the pattern. I hope that digital printing can be used in the home textile industry because it is not just a technology, but also a restructuring of the industry chain.

Changzhou Hongda Technology (Group) has always been based on the reform and innovation of textile intelligent equipment, leading the development of automation, intelligence, networking and digitalization of the printing and dyeing industry. The chairman of the company, Gu Ren, explained the development of Hongda in the field of digital printing with a variety of digital information methods in the field of digital printing and printing and dyeing.

He said that as a printing and dyeing equipment enterprise, several core elements should be adhered to: first, to improve the success rate; secondly, to reduce production costs and improve efficiency; and third, to deliver on time and reduce employment. In addition, the technical dependence on the operator is also reduced.

In addition, in the production of digital printing equipment, the situation of feeding has been plaguing customers, especially the problem of large rolls. Changzhou Hongda's current feeding system can effectively achieve uniform feeding, especially for some high-end fabrics, such as silk fabrics. Unwinding manner conventional domestic digital printing machine in passive unwinding unwinding or small package, between the unwinding device to the printing belt tension can not be adjusted, the fabric tension instability in the presence of the unwinding process, resulting in The fabric appears loose and tight during the feeding process, and the overall printing effect of the fabric is not ideal. The digital printing machine constant tension unwinding into the cloth device through digital transformation of the old winding machine, based on the fuzzy algorithm to achieve constant tension control of the winder, the average energy consumption is reduced by 17%; effectively guarantee the fabric in the process of unwinding into the cloth The resulting tension is constant and the tension can be adjusted.

Durst is one of the world's top equipment manufacturers of digital printing machines. It is an expert in industrial inkjet. Dr. Zhong Hanjie, CEO of Durst Greater China, brought together the topic “How to change the home textile market with digital printing technology”. He said that the current textile industry is like a fashion trend, and the product vitality has become shorter and shorter. The competitors we are currently facing are not our own domestic competitors today, but the world's competitors. We need to change our way of thinking, cooperate with new designs and new equipment, and then establish the latest sales pipeline to achieve three combinations. Don't pay too much attention to price wars, and think about how to develop in the future.

Communication: How to open a high cost barrier

In addition to the wonderful speeches, home textile companies and digital printing companies have conducted more in-depth discussions on face-to-face communication.

In the first group of exchanges, Huang Lei, co-founder of Jiangsu Hongliu Sheets Co., Ltd., Wu Guoliang, agent of equipment manufacturer MS Group in China, Yin Chijian, general manager of Dongguan Tongling Intelligent Equipment Co., Ltd., Lin Huan Ting, chief engineer of ink manufacturer Zhonggla Group, and nozzle manufacturing Mr. Adam Strevens, Senior Strategic Technology and Market Analyst of XAAR, and Zhang Lixing, General Manager of Digital Processing Enterprise Jiangsu Fuli Star, will explain how the high cost barrier will be opened and what is the solution; where is the demand for digital printing technology in bedding enterprises? How to dock; where is the high cost of digital printing for bedding, where is the advantage and disadvantage compared with traditional printing; where is the space for high cost of digital printing, and how to achieve it is discussed in depth.

Through discussion, we found that the direction of digital printing development is big. The first one is to consider the demand for digital from the perspective of consumers. The second one is to improve product differentiation and added value from the perspective of industry and enterprises. In the process, Digital printing is more important for the upgrading of traditional industries; the third is from the perspective of the industrial chain, it is a general trend to improve competitiveness and reduce costs. The state is advocating Industry 4.0, intelligent manufacturing 2025, the foundation comes first from intelligent digital equipment, coupled with networked intelligent control, remote control, and ultimately the synergy of the industry chain, presenting a concept of intelligent manufacturing.

In the second group of exchanges, Vice President of China National Textile Association, President of Tongzhou Home Textiles Chamber of Commerce, Chairman of Lansi Yujia Textile Co., Ltd. Yu Jianhui; Durst Greater China Engineer Sun Xiaodong; Representative of EFI Reggiani, Hong Kong Zhongda Ma Xuegong; New Digital General Manager Yuan Tianhong Mr. Qian Jiang, general manager of Shanghai Hongyi; Qiu Xinxin, general manager of Weiwei Home, conducted face-to-face and in-depth exchanges, and discussed how the flexible supply chain of bedding digital printing is, and what are the trends and prospects of bedding production and sales? What kind of model change?

Through discussion, everyone recognizes that business operations must have core competitiveness, design teams that can respond to the market, understand consumers, and have efficient, low-cost, and diversified design capabilities, which is one of the keys to building core competencies.

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