The old saying goes, "Jade is not a weapon." A good piece of jade, after being artificially carved, gives it new value and charm. China's jade carving process has a long history and is recognized by the world. However, since 2012, the high-profile development and the unusually high jade carving collection investment market have entered a period of silence. The first reaction of the market is the sluggish volume, especially the high-end white jade art and the low-end jade carvings. obvious. Xiao Bian also felt a strong sense of crisis, like a big wave of sand, and many jade carving studios, such as a short-lived, have opened and closed.
As a representative of Chinese culture, how does its traditional “cultural†attribute add to the genes of the times? How does its manual industry trait translate into a modern “industry†structure, and how is this traditional industry “transformed� How to "transform"? An unavoidable subject that must be faced.
What is “transformationâ€? In simple terms, the original format has not adapted to the changes in the situation, needs adjustment, needs to be transformed, and needs to explore a new way of “advancing with the times†and “practicalâ€.
1. Where is the "problem" of Chinese jade carving?
The 8000-year-old Chinese jade carving, its formation, inheritance and development, is a trajectory that continues to sink along a stratum from sacrificial to court, dress to literary, mysterious to secular. Due to the particularity of Chinese feudal society, the agricultural social attributes of traditional jade carvings and the inevitable land genes make today's jade carving market a very special market. Today, in the era of networked big data connections, the business philosophy and business model of traditional jade carvings have been difficult to meet the inherent requirements of today's cultural development.
(1) Home-style workshop processing mode
The “family-style workshop processing model†that has remained unchanged for thousands of years has been in operation for thousands of years. As the protagonist, the master of jade carving is not only a raw material buyer, product designer, production manager, but also a planner, receptionist and salesman. It serves the whole process of “production, supply and marketing†produced by a jade carving work, and they have no time to take care of art. The quality standards and cultural tastes of jade carvings with natural attributes. The single-family “family-style workshop processing model†lacks the professionalism of positioning, creation and marketing, neglects the complementarity of personnel, posts and departments, and in the commercial competition of modern industrial structure, in the art of nutrients and works. In terms of quality and business model, it is difficult to continue long-lasting combat effectiveness.
(2) Each is a camp-style single-play layout
The blood and pro-identity of the individual, surname and geography of the agricultural society formed a “family-style workshop processing modelâ€. Its handicraft state has been enlarged into "the main one for the camp". Every master studio believes in its own abilities, sticks to self-sufficiency, is rarely cooperative, and often opens up the situation with its own skills. For a period of time, it seems that the master studios have joined forces to form the "X pie jade carving" and "X help jade carving", and the winds are raging, and each has been in the air for more than ten years, but it is actually caused by the big environment. Disperse sand pattern, after all, it is difficult to form a joint force that can stand the test of the market.
(3) Values ​​of spelling materials
It is undeniable that contemporary jade carvings have made great progress in terms of materials, subjects, crafts and aesthetics, satisfying the needs of modern people in all aspects of appreciation, consumption, collection, investment and management. In particular, the financial concept and the injection of products have objectively established the investment feasibility of traditional jade carvings, and gradually formed the common knowledge of the merits and demerits of jade carving works by "materials". This kind of "pseudo-public knowledge" of the "strengthening material" has caused the unreasonable status of "flour is more expensive than bread", which is very unfavorable to the healthy development of the jade carving industry. Similarly, it is not advisable to destroy the beauty of natural raw materials by “scraping the craftâ€.
(4) imitate the production phenomenon of plagiarism
When the commercial value of jade carving is magnified, the convergence of values ​​is inevitable. For the producers, the popular result of “the values ​​of the spelling of the materials†is the result of what raw materials are sold well and what the subject matter products are selling well. This kind of "material only" and "only subject matter" is caused by the prevalence of "imitation" and "plagiarism" of products. What we see is the same product and the serious similarities of the works. In fact, although the arts and crafts have practical functions, it is not the same as imitating or copying in creating it. This result also violates the art law of the development of Chinese jade carving in 8000 years.
(5) The comprehensive quality of jade carving industry needs to be improved
At first glance, the current jade carvings all over the country have reached hundreds of thousands of people. If the sellers, brokers, investors and collectors of the entire jade production chain are included, there may be millions of people engaged in it. Jade industry. What is this concept? As far as the scale of development of the industry is concerned, such a large number of employees are conducive to the healthy development of the industry. The problem is that the comprehensive quality of the jade carving industry needs to be improved. As a result of the “family-style workshop processing modelâ€, the jade carving studio “is the same as one roomâ€, and the jade carving producer “one person and one productâ€, the producers have not learned enough from the culture, and the art has not taken enough to form the “one thousand side†status; The result of “material†is that the quality of jade carving works is that sellers and brokers sell well and do not sell from individual consumption, cultural demand and potential market. There is no correct information feedback for producers; investors, collections Those who start with "ears", "named", "only awards", are irrational.
(6) The price of Hetian jadeite is constantly rising
Hetian jade and jadeite have limited resources, and they are facing the current situation of depletion of resources, which has caused their trading prices to rise, causing many people who like jade to be discouraged. The result is that raw material investors are reluctant to let go of the price and stay in the channel; and many of the jadeites are not willing to sculpt the jade stone to preserve the economic value of the original stone, even if they are carved, they are also personally crafted by the master craftsman of jade carving craftsmanship. The knife, invisibly increased the price of jade carving. All of these have made the jade carving lose the foundation of the mass collection and become a hidden object for the hidden collectors, which is not conducive to the development of the entire jade carving industry.
Second, where is the “outlet†of jade carving?
The so-called "transformation" of Chinese jade carvings must start from the transformation of "concepts". It is urgent to liberate from the traditional concepts and methods of understanding, and to start new explorations with new thinking and means. What the times need is a new jade carving with contemporary values, aesthetic consciousness, artistic expression and individual language. At the same time, it needs the model innovation of the jade carving industry to attract more people to pay attention to, accept and enjoy the jade carving function, art and culture.
(1) Establish the correct values ​​of contemporary jade carvings
In this era of diversified development, traditional jade carvings must focus on artistic innovation, creativity, and culture. It can accommodate exaggerated, realistic, abstract, freehand and other art forms. No matter which form of expression, as long as it can truly show the age of jade carving and the ideology of the creator, it can be used. The key is to highlight the power of Chinese culture. The height of the era's creativity is to highlight the core values ​​of "people" and to establish a new aesthetic orientation of contemporary jade carvings.
(2) Establishing an investor broker system
Today's jade carving industry is becoming more and more mature. As a symbol of maturity, it is necessary to clarify the division of labor in the industry. The result of division of labor is creation and creation, and marketing is marketing. The creator returns to creation, does not bind economic interests, does not interfere with cumbersome things, concentrates on creation, innovation and creativity, and thinks about how to apply his talents to the maximum extent. The design, production and art show the beauty of jade. For the marketing after the completion of the work, it can be handed over to the corresponding professionals. For example, the establishment of a brokerage system is an effective way for modern art business. The creator will hand over the propaganda, promotion and sales of the jade carving works to the broker, who will manage it.
(3) To meet the collection needs of “close to the peopleâ€
Compared with traditional jade carvings, contemporary jade carvings can be said to be "people jade", that is, the jade carving of the public. It is not like the ancients who only enjoyed the emperors and nobles, but they went down the altar and became the art variety of the public to improve their quality of life. Therefore, we will explore the valuable and low-priced jade to meet the collection needs of all levels, and form a multi-jade, multi-channel, diversified business structure.
In fact, the variety of jade is not limited to Hetian jade, and other jade species also have high collection value, such as agate. Compared with white jade, it is rich in color, red, yellow, brown, etc., and can produce artistic effects that white jade does not have. As long as our sculptors skillfully use the natural color of agate and choose the right theme, they can also engrave beautiful works. Others such as Jinhuayu and Turquoise are good jade types. Their current market price is only one tenth or less of Hetian Baiyu, and the materials are also of high quality. As we all know, today's world is more equal and free. People have the right to enjoy the beauty of jade carving. The rich jade carving varieties can better meet the functional, aesthetic and individual needs of different groups of people.
(4) Establishing a jade carving art review mechanism
At the end of the day, I still talk about the urgency of establishing a jade carving art commentary mechanism. Because traditional jade carving is a product of Chinese agricultural society, its land genes make today's jade carving market a very special market. In real life, many factors always influence or influence the creative direction and artistic value of the jade jade, the discourse power of the jade, the value standard of the work, various information channels, etc., to some extent. Will restrict the direction and share of the jade carving market.
If we can let healthy art criticism participate in the judgment of jade carving value, objectively, rationally and fairly explore the economic, cultural and historical value of jade carving from history, function, craft, art and culture, let the tradition be more traditional and let innovation More basic. People who make, like, invest, collect and operate have some judgment standards, so as to rationally promote the healthy development of Chinese jade culture.
What the times need is a new jade carving with contemporary values, aesthetic consciousness, artistic expression and individual language. At the same time, it needs the model innovation of the jade carving industry to attract more people to pay attention to, accept and enjoy the jade carving function, art and culture.
The ancients said: "Gold is valuable in priceless jade", because the collection value of jade carving is conceivable. In the collection of jade articles, Xiao Bian believes that: First, we must pay attention to its artistic style and characteristics in various periods; second, we must pay attention to its shape, decoration, technique, jade color, jade, etc., and comprehensively compare and analyze. For example, in the identification of animal shapes, the main feature of the jade carving dragon pattern is the change of the head and the claw; and the folks have the saying that "the Chinese beast does not look back and returns to the Han." The characteristics of these ancient jade carvings are worth learning.
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