Realizing that future wearables for fashion products will be more oriented towards smart textiles than smart devices – such as Google’s Google Glass smart glasses or Apple’s AppleWatch smart watch, which has prompted Silicon Valley’s Google’s advanced technology and project department to launch The "Jacquard Plan" (ProjectJacquard). According to Google, “Jacquard fabrics can weave any kind of textiles through touch technology and interactive gestures through standard industrial weaving machines. Daily objects such as clothes and furniture can be transformed into interactive surfaces.†The product is a truck driver jacket developed in collaboration with Levi's and will enter the store in September 2017 after a delay of several months.
The wearer can receive reminders such as important calls through interactive tactile screens and LED lights, and issue commands such as pausing songs, viewing weather forecasts, and planning trips. “What I want to do is that people can sit down and eat, and don’t have to look at the phone,†Dillinger said. “There are a wealth of choices for command input and output.â€
First and foremost, this jacket promises to improve your safety while riding a bicycle and reduce stress by reducing the need to take your time to check the phone, view the route or answer the phone. If you want to reduce the time it takes to view the screens of various devices, this jacket can also be set more casually. But if you want to succeed, this jacket has to be done better (of course, the embedded technology is seamless and invisible), in order to maintain the integrity of the cut, and not why smart gadgets. The high quality of the jacket designers and the depth of the partnership have raised expectations - but wearable technology has largely not been spurred.
First impression: This jacket retains Levi's traditional commuter truck driver jacket style and style, the tail can be stretched more, the back of the denim elastic design is easy to move. The jacket is made from Levi's classic 3 x 1 indigo tannin, which is woven on this loom like other Levi's products. There is nothing on this jacket that can't stand the scrutiny or redundancy. This jacket does achieve its goal for its target audience, which is a commuter who wants to ride a bicycle happily. It is very sincere to use the magic interactive patch that can be illuminated in different colors when the word is touched or tapped.
But the lightweight jacquard label (the principle is to weave the smart device into the garment and communicate with the wearer's mobile phone), although it can be easily clipped in the sleeve, and the design is very clever, but for some people will still be idle stand up. Moreover, even the most successful wearable device is the main reason for the fire: there is only one reason for fitness: even AppleWatch is no exception. A 2016 survey found that 79% of Apple Watch wearers use it for fitness and health indicator monitoring. According to research firm Canalys, AppleWatch sold 6 million units worldwide in the fourth quarter of 2016, accounting for 80% of the smart watch market. Then, the number of commuters that are useful or necessary for this limited-capacity jacket may still be small – no matter how fascinating the jacket can be.
The greatest potential: this special textile fabric has its greatest potential. Wearable technology that can be embedded directly into objects can be beautiful and elegant. The 3×1 Denim denim fabric used in the jacket is seamlessly woven into Google Jacquard technology, and it is difficult to detect what is special at a quick glance. Google and Levi's showcased Jacquard fabrics at the south-south-south conference. The weaving machines that produce fabrics come from Japanese factories that produce for Lanvin, Chanel and Prada. These fabrics include a pattern of sugar-pink cotton with a geometric pattern and a sturdy tweed, which is a testament to the development of this beautiful technology.
However, perhaps the most compelling element is the ability to upgrade with constantly updated software. Dillinger, who leads Levi's sustainability business, believes the technology has broader potential to reduce new waste. Google and Levi's have designed a viable, interactive wearable technology, as Dillinger said, "Our understanding of our goals and the potential for understanding the value will develop." But this denim jacket can only serve a small Some people, they have to like this design very much or feel that this technology is very useful. It will be exciting for the two companies to collaborate to develop more products and solve broader problems in the future. For example, adding payment functions or speech recognition, these two functions are currently not possible through jacquard technology. If it can be achieved, this jacket can still be considered novel.
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