Counting 60 years of founding 60 fashion legend (Photos)

Fashion is a type of memory that records the style in a non-textual way, archives ideas, and erases. Through different ages or long or short endeavors, the memory of those who have passed away will be unfolded like a picture scroll, vividly introducing the vivid stories about the trend, society and nation. Today, when we look at the years from 1949 to the present, you will be amazed to find that 60 years of fashion memory has gone far beyond the simple history of clothing revolution. Instead, it is a vivid piece of life written by Chinese people of every age. The persuasive epic of China's development process. In the 60 years since the founding of New China, Chinese men have also written 60 years of fashion history. On the occasion of the 60th anniversary of the founding of the People's Republic of China, on the occasion of the 60th anniversary of the founding of the People's Republic of China, Tell you about 60 Chinese fashion legend. 60 years, 60 fashion legends 1949--1959 The Soviet Union Today is Today Tomorrow Today's Soviet Union Today is our Chinese youth who lived in the 1940s and 1940s of the last century. Looking at Soviet films, we read Soviet novels, Singing is the Soviet Union song, shouting is "the Soviet Union today is our tomorrow" slogan. Therefore, the costumes with Bolshevik revolutionary consciousness became popular fashion in that era. 1, the Cossack-type diagonal placket small collar collar shirt Although the incident of the October Revolution - "Cossack" style of the birth of the age has been somewhat ancient, but in fact not unfamiliar, and not to mention those classic Pierre Cardin Cossack shirt, 08 autumn and winter Gucci also let Cossack cavalry ride in the Milan show, and 1950 China, in the city, the young men wear a Cossack-type diagonal placket small collar shirt, tied in trousers, is the latest fashion men's dress. 2, Ivanov caps In fact, the old Kuomintang agents often use this "cap" to cover the forehead, was called the "spy cap", and when the underground workers wearing it, it and There is another name "Lenin hat." After the 1950s, most railroad drivers wearing such hats were the second miners, so it had an image of the title "worker's hat." At that time, as long as the border with the Soviet Union appeared a little bit, it seemed that the spirit of the Soviets represented a "Bolshevik". As a result, men, even if they were not workers, also studied at the Soviet Union's eldest brother, wearing a cap known as Ivanov. 3, Lenin fitted "to do a set of Lenin equipment, keep married to wear." Is a very popular phrase among the young people in China in 1950. What is interesting is that Lenin was a man's jacket, but at the time of the Chinese evolved out of women's wear and became synonymous with the tunic revolution "fashion", some "men and women", the meaning of neutralism. Its appearance is suit collar, double-breasted, double-lapel with a dark diagonal pocket in the bottom, usually blue or gray, a small number of beige. And more or less with some decorative elements - double buttons and large lapel, and sometimes attached to a belt, help to highlight the lines of the female body. Wearing Lenin, leaving short hair is the fashionable dress of young women, looks both simple and capable and valiant. 4, Buraji Bulaji is a Russian transliteration, that is, the meaning of dress. In the 1950s, most people's eyes were filled with Soviet pictorials, periodicals and movies, in which the characters' dresses indirectly affected the Chinese public, while the aid workers in China who were wearing "Bula Ji" became directly imitated by the public The object - loose short-sleeved, pleated skirts, simple round neck, a belt at the waist. Braghi not only allowed the girls in the 1950s to live a fresh life, but also possessed the ideological mission of expressing the unbreakable friendship between the political orientation and the international line-up of socialism. Red Tailors - China's new custom tailor and nowadays many Chinese local designers run "Advanced Custom" is different from the Red Tailors really rely on wisdom and hard work, inadvertently, to create China's first Made In China Modern costumes - tunic, to create the main body of the history of modern and modern Chinese clothing, but also the first batch of new China's senior custom division. 5, tunic tunic tunic Sun Yat-sen Sun Yat-sen and Wang Cai Yun led the "red tailor" creative and tailored crystallization. Adopting the suit features, at the same time absorbing the appearance of the Japanese army officer uniform, combined with the popular "corporate collar" text-loaded tops and student suits that were popular among overseas Chinese at the time. Five buttons means "Five Power Constitution", straight lapel collar, four service bags, chest two patch pocket flap inverted mountain-shaped carriage, meaning the revolution needs a pencil rod. At that time, Sun Yat-sen wearing this "tunic" took a trip to Nanjing Road in Shanghai, the whole Shanghai sensation, have imitation, popular. From 1956 to the late 1980s, a full 35 years, tunic has always been the mainstream of adult men's clothing. And continuous improvement, derived from many other styles. Become a symbol of Chinese men's clothing, even in today's T stage can still be seen from its evolved fashion style. In 1952, young workers and high school students gradually phased out old-fashioned clothes, while changing to wear tunic. A look like a tunic, but the style is more concise, crisp, only three pockets of the "youth outfit" in young men began to pop. "People's wear" and "student wear" is also a simplified product of the tunic. Mao Zedong also admired the "tunic suit," and insisted on wearing a tunic. Therefore, "Mao Suit" is an alias used by Western men in Zhongshan. 6. Skin Care Labor Insurance Era In the early days after the founding of New China, light industry was still in the doldrums. Light industry in New China was still in a mess phase. Coupled with the rise of the "three antipsychotics", "five rebellions" and the reorganization and rectification movement, The pursuit of hedonistic seems unrealistic and irrational. At that time, all the skin care products that people could use were nothing more than a piece of soap and a can of vaseline or a bottle of glycerin. The soap was designed to clean the dirt from work one day. Vaseline or glycerin was used to protect the hands and face outdoors when the weather was cold Not being frozen apart, these two things were counted as labor insurance category, the function is not to make people more beautiful, but completely out of the need for labor protection. 1959-1969 The image of the revolutionary proletariat serving the people Into the 1960s, accompanied by the political "leftist" trend of intensification, dress standards from the general concept of simplicity to the extreme will of the revolutionary will. 7. Gray, Black and Blue - Everyone Blue In the early 1960s, it was the most difficult period in the history of New China. Due to three years of natural disasters, the cotton output was sharply reduced from 1959 to 1960, . People buy clothing, cotton and daily textiles have to rely on cloth votes, in order to save as much as possible, the standard is to buy clothing wear and stampede, gray, black, blue has become a last resort "street color", occupied Absolute dominance, regardless of the season, regardless of gender, stereotyped. At that same age, no one paid attention to dress and clothing, and perhaps a brightly colored dress represented the decadent idea of ​​capitalism. An animator once vividly portrayed the "All-In-One" scene of "All-In-One". 8.Patch Three difficult years, the community advocated "the new three years, the old three years .Sewing and make up for another three years." Mothers buy the tablecloths, price cuts and the original supply of rural batik, their own processing of dyed Blue, black, sewing clothes for children all the rage, the pattern under the blue bottom of the students can be seen everywhere. In 1963, the whole nation carried out the activity of "learning from Lei Feng", stressing that dressing up was regarded as a decadent bourgeois ideology. In order to show their hardship, some people even buy new clothes in the water to do the old, or patch the knee, elbows. Wearing to "parents loaded", "spring loaded" mainly. 9. Serve the Bag for People Cameron Diaz bought such a bag in 2007 when he promoted "Shrek 3" in China. Last year's Golden Horse movie "Cape No. 7" in the last is carrying Jiajia Jia Jia bag 60 years ago to send that letter, Longchamp also out of "serve the people" limited edition bag. Now a fashionable "service for the people" bag, in the 1960s it was a product of material scarcity and political beliefs. At that time, there was no school bag available on the market, and the supply and marketing cooperatives provided a uniform military satchel with five red paint characters on the front, "Serving the People". The slogan is derived from Mao Zedong wrote in memory of Zhang Side, we have learned that article "to serve the people." 10. Model Idols Going Out of the National Portrait As the Cultural Revolution broke out in the 1960s, China's economy, politics and culture were all under unprecedented destruction. "People's Daily" May 31, 1967 commentary "excellent model of revolutionary literature and art," and was identified as a model opera literary works only eight, they are the opera "Red Lantern", "Shajiabang", "wisdom Take the Tiger Mountain "," Harbor "," surprise White Tiger Group ", the ballet" Red Detachment of Women "," White-Haired Girl ", Symphony Music" Shajiabang. " The 8 model shows became the main spiritual food for more than 10 years. Positive figures like Hong Changqing, Yang Zirong, Wu Qionghua, Ke Xiang, and Qing Qiao in the model play became idols at the time. After the Cultural Revolution took place, the "Cultural Revolution" was under the influence of the "leftist" route. It not only controlled the ideology of the country, but also infiltrated the soul of each individual life and dipped it into every minute of life section. The extreme poverty of material life, the blind political passions and the ever-increasing desire for struggle prevail over everything. The suit is said to be bourgeois, and Blagi is said to be revisionist. Cheongsam is said to be a feudal feud, fancy clothing was denounced as "fancy dress", clothing styles become more consistent. The slogan "People for All" raised at the end of 1950s has been thoroughly implemented in the field of mass dress. The monotonous colors, irrespective of gender, prevail in China. During the ten-year "Cultural Revolution" of "one billion people and one billion soldiers", it was fashionable to wash the pale green military uniform. Grass-green uniforms, labor insurance clothes At that time, soldiers were widely revered by people, is the so-called "one to join the army, the whole family glorious." It may be that people love everything from house to house, and the attendant's daily necessities are also very popular and loved. Having a military uniforms that once was the dream of innumerable young people, young people like to wear a grass-green uniforms, wearing a green military cap, shoulders green grass bag, which for them is a luxury style. In June and July 1968, a group of technical secondary school graduates received a blue canvas detachment before assigning work. When they show up on the streets and parks, they attract the attention of the majority of young people. As a result, wearing a labor insurance service will become a new dream of young people, labor insurance hot then set off. 12. The whole country is red and white In the plain and simple in the 1960s, "the whole country a red" of course, refers to people's clothing color change, but refers to "Chairman Mao Quotations," because the cover is red, and is called "Ruby book". At that time, people can not eat rice, sleep can not feel, but "Red Book" indispensable, married wedding gift also indispensable a "red book." The mid and late 1960s was the golden age of publication and distribution of the "Red Book", with a cumulative circulation of more than 5 billion copies. At that time, the world's population was only over 3 billion, with a per-capita population of 1.5. In China, this ratio is naturally much higher, it can be described as "a red sea." 13. Chairman Mao's Constitution Chapter The "Cultural Revolution" period was the heyday of casting the badge of Mao Zedong in Chinese history. The number of the system was about 90% of the total. The first stamp of Mao Zedong appeared on August 18, 1966, after Mao Zedong first met the Red Guards in Beijing. It is 1.2 centimeters in diameter, red, gold, round, aluminum, and with this Mao Zedong badge generation, wearing badge hot quickly swept the country. Around the country have also set up the office of the Mao Zedong Chapter, Mao Zedong issued a large number of units, the huge number of appearances, the production of many varieties are 堪称 the world. 1969--1979 Time to wake up The 1970s was a special section of a turning point in the history of new Chinese fashion. Before the smashing of the Gang of Four in 1976, people still belonged to the revolutionary standards and political consciousness of the 1960s. Only people reluctantly suppressed the long-term beauty of nature and always tempted , Hoping to satisfy himself with some changes in dress that are both fresh and unpleasant. In the 1960s, even some Western media mocked the Chinese wearing "ants" regardless of men, women and children. Until December 18, 1978, China made its historic policy of reform and opening up. As the country opened its door and its concepts were changed, the Chinese began to re-evaluate their dress. In the eyes of self-doubt, gradually accepted the dress is not a class. Chinese people are deeply buried in the beauty of love for decades, began to be released in clothing. Thus in the late 1970s many words emerged that still evoke the inner desires and enthusiasm of that generation. 14. Tianjin plum sweatshirt Tianjin plum brand Throughout the 1960s to the 1980s, Chinese people are proud to wear Plum brand sportswear. Because it not only witnessed the glory and dream of China's "golden generation" athletes ("Plum Blossom" is the first time for New China to participate in the Olympic Games in 1984 23 Olympic Games in Los Angeles designated by the Chinese sports delegation sportswear, witnessed the history of China's Olympic a few "first "), But also as China's authentic domestic products, has its own unique charm: a special" polyester-cotton interwoven "structure so that the surface of chemical fiber dyed bright, not fade does not shrink easily wrinkles; inside cotton fabric hygroscopicity, suppleness Good, well-fitting, and even in line with today's Mod, Old School street style, a very wide range of supporters. "Plum" has its own iconic classic style, a national red plus white or ecliptic, one for Shilin blue plus white. Shanghai watch 1958 Shanghai watch factory formally established factories to produce the first batch of Shanghai brand watches, rewrite the Chinese can only repair the table can not make the table history, the list has become a collector now Pearl of the palm A581. However, the real popularity of Shanghai brand watches is that after the late 1960s, watch factory technicians selected a "Shang" and a "Hai" word from Mao Zedong's handwriting to create a Mao body. The trademark of "Shanghai" has been in use ever since. The "SS1A" movement developed by "Shanghai" produced tens of millions of machines by the end of 1974. At that time, the Chinese wearing a watch, every 4 wrist there is a Shanghai brand watches flashing "self-reliance" light. 16. False Shirt Collars and Collars In the early days of reform and opening up, where supplies were still relatively scarce, China's textile products were still basically rationed. In the new years, most people rarely buy new clothes. Shirt is the top grade clothing, put on it, people seem spiritually decent. However, the shirt price is relatively expensive, and the need for cloth tickets, so people are poor change, false collar came into being, has become unique in the world, with Chinese characteristics, alternative clothing. "Fake collar" is actually a real collar, not just the collar, it also has a front, back, buttons, buttonhole, but only retained the upper half of the underwear, wearing a coat inside, with real confusion, exposed part of the collar completely with the shirt The same, but also considered between decent and cost savings, with DIY found a balance. The "collar" is also due to tight knit wool with a small amount of knit collar collar fake sweater, is the "fake shirt collar" variant. 17. Pinch bulked yarn, polyester grass green poplin, imitation roasted coat it late 1970s, the market a lot more than the style of the textile, people's choices are more and more, especially the three most popular: The body yarn is a highly bulky yarn made of the special heat shrinkability of acrylic fiber, which has good bulkiness and hairiness. The polyester grass green poplin is blended with polyester and poplin, and has excellent elasticity and recovery Sex. The imitation of roasted coat it is a kind of woolen woolen, moderate thickness, fluffy uniform, to be used to make winter coat for men and women in length and hat material. Spring Festival 1979, people will notice the appeal of textile types more, then the Chinese love of textile fanaticism is not inferior to that of the United States. In a letter from the "Beijing Daily" published in 1979, a mass letter said: "The marriage arrangement is not good. During the Spring Festival, at the wedding of a colleague's son, his family received a great variety of gifts. There are 7 reading lamps, 1 radio, 1 alarm clock 2, 4 blankets, 2 towels, 12 thermoses, 80 pillowcases, a large stack of washbasins, 8 sets of tea sets, and twin spoons of pots and pans. "From here you can see a solid knot Real lifestyles and consumer enthusiasm. 18. White Cloth, White Apron & Sleeve Open old photos and you'll find that many of the work-ups of the 1970s were often women wearing white canvas caps and white apron skirts with sleeves Image. The cap in white cloth is dome-shaped, with a looser rounding around it. The edges can be draped with cords, and the elastics are shaped according to their head circumference. The apron and sleeve do not differ from the style currently used. Women workers are proud of this "tooling" dress, almost all the photos taken by workers, almost all dressed in order to reflect the strong team ideas, which is also the mind of the people in that era, the initial reflection of corporate image design. When they were interviewed by leaders, the three-piece suit further symbolized the image of self-reliance and "national ownership." 19, "chickens" head United States "Christian Science Monitor" June 8, 1978 published an article entitled "hot a 'chicken house' the most fashionable," the article. The late 70s of last century, the Chinese people's hair gradually broke monotonous style of the past. In particular, many women are beginning to rush to the street barbershop curls and perm hair style, although often people sit in a huge perm machine is 5 hours, the women still rush, the longest queues in Beijing is the barber shop . 20, Pierre - 卡丹皮尔 - 卡丹皮尔 - Cardin is the first European designer to enter China, Pierre - Cardin fashion is also the first to enter the Chinese market, an international brand. The spring of 1979, the famous French fashion designer Pierre - Cardin was invited to the Beijing National Palace of Culture held a costume show. The fashion show, symbolizing the friendship between China and France, was then called the "Clothing Watch Club." Visitors to the "Observatory" must pass the examination, the seats are also condemned, and record the name. Although Pierre Cardin has given due consideration to China's national conditions at that time, the foreign models exposed by the thighs and twisting their hips and chin up the Chinese audience under the stage of unprecedented violent impact. 21. It Bag that time looking at our parents old photos, especially those in the famous spots in the pictures, almost everyone will impressively hand a square black leather handbag, printed above is generally the Great Wall, Tiananmen Square, Or "Beijing", "Shanghai" and other words, neutral style, unisex, usually go out for business or travel will use it, came back with a cloth bag on the closet shelved until the next time you go out , Just take it out of the box, under normal circumstances reluctant to use it. This style and texture of the bag has been popular until the 1980s, swept almost exactly 20 years, is the well-deserved "It Bag" in the material-lacking era. 1979--1989 New Wave: Fashion is the non-mainstream reform and opening up, for the large and all imported goods, causing social pole review of the fashion era. 22, flared pants, pointed collar shirt, frog mirror bell-bottoms, pointed collar shirt, frog mirror in the traditional Chinese aesthetics was crushed, the new aesthetic did not form, the Chinese fashion like the Cambrian origin of life in general, one hundred Waste to be bewitched, and the film and television works imported into China will become the best fashion textbook Chinese people. In 1980, the American television series The Man From The Atlantic made the frog mirror a hot fashion item. The hero of the play, Mike Harris, was handsomely shaped by a pair of frog mirrors. Of course, nowadays we all know how the frog mirror tests the wearer's face and temperament. However, for people eager to absorb fashion information, it seems that they wear the frog mirror and Wu Dalao also has an extraordinary temperament. Have a frog mirror, but also with the most in the information: we must keep the trademark of glasses, or you really out. The charm of the Japanese drama also affected the age of all ages, "hunt" the hero's sunglasses, temples, long hair and a lower wide bell-bottoms, became the most fashionable mix. And open the closet, if not a sharp-collar shirt that really can not be called the fashionable youth. 23, break dance, disco and bat shirt break dance, disco and bats shirt, in the eyes of the mainstream at the time, ridiculous as much as today's non-mainstream system dress. Is also a movie blame, a movie called "break dance" completely inspired young people's popular desire, how to express their own personality? Please severely grilled under the "break dance" movie all the equipment and style, bat shirt broke the then Chinese clothing default structure, sleeve and side of the wide stitching process to break the suppression of people decades of personality ice. Wearing a bat shirt, wrapped in a headscarf, stepping on high-top sneakers, accompanied by the electronic rhythm of the simple composition of the rhythm, then imitating the arm broken off, the robot puppet and the moon swept the action all the rage, sought after, Hip-hop today. The impact on the Chinese, who took political campaigns a few years ago as the main content of their lives, can be described as enormous. 24, Apple brand jeans, bodybuilding pants like Pandora's box in general, the reform and opening up to the Chinese people a glimpse of the outside world, for their own fashion attitude is not self-confidence, so fashionable at the time of the standard copy of the Western dress and dress lifestyle. Chinese do not seem to mind the predecessor of jeans is the old American miner's overalls, surprised at the jeans can reflect the body's upright and lines. At that time, Apple brand jeans no less than the current limited edition brand-name package, the most authentic is over Hong Kong over the "apple brand" jeans, the rivets above have Apple trademark, there must be enough to have twenty-eight Apple's authentic . Apple brand jeans how expensive? For those youngsters who averaged just over a dozen yuan a year, trying to put on their dream jeans would have to spend two months in addition to being overreached and looking over their elders. No matter how much belly, wear fitness pants. Now look, highlighting the shortcomings of bodybuilding pants popular, it is hard to understand. Black, personal, high elasticity, ventilation, comfort and collocation are poor. All girls, both young and old, a manpower, and batskin shirts or leather jackets with bodybuilding pants, classic to the streets appear unprecedented unity and high profile, we collective delusional to the United States. 25, the exact image of thousands of years, the same sexy idol Marilyn Monroe dementia said that diamonds are girls best friend, subtext is: love me, send me diamonds. But in China, girls in love say to men: love me, send me "really good." Really good is a chemical fiber fabric, its feeling is not cool, but its many advantages: upright without wrinkle, do not shrink, do fast, no deformation, not afraid of moldy, no ironing, unbeaten color, used to wear Cotton fabric people, quite scratch, smooth, especially the bright colors printed make countless beauty of the girl obsessed. In the late 1970s and early 1980s, China was exuberant. Once it was put on, it seemed as if it represented a fashion. The first definite good was mainly women's wear and was used to make shirts. Later, men were also unwilling , Also wearing a white indeed Cheoliang shirt, put the hem in the waistband, showing a spirit of lean and upright. For those who are familiar with coarse cloth, it is not fashionable to have a really good shirt, but at least it is also a symbol of foreign style. 26, Cui Jian Cui Jian idol of that era In 1986, China's pop music finally came through an awkward position, people can not only praise the motherland, you can also praise love, advocate personality. On May 9, 1986, at a concert of 100 singers at the Beijing Workers' Stadium, Cui Jian, a little-known singer, sang a piece of "nothing" that was later all-time among the young people. Later, he was hailed as the first Chinese rock and roll People, "nothing" has also become China's rock and roll mountains. In February 1987, Cui Jian held his first solo concert at Peking University and dumped a group of college students. In March 1989, Cui Jian's "rock concert on the new long march" concert at the Beijing Exhibition Center Theater hit the capital. More and more people realized the power of Cui Jian and rock songs. The great significance of Lennon and Beatles lies in changing people's minds and reloading music to the brain. Cui Jian's music, from fame, there is such a powerful force. Early "nothing" is like predicting the rendering of the social problems that China will encounter in the next two decades. Cui Jian insisted more than 20 years of music sticking, so that he is different from any singer, his music from the political and social to economic and social transition during the twinkling and bone marrow touch, summed up the spiritual characteristics of a generation of that era. Cui Jian is still the godfather of Chinese rock. "Nothing" is still shining golden in the river of love, but the only thing I miss is the beautiful and simple rock era in the history of Chinese pop music. For the history of popular music in the world, New China is a peculiar member. In popular music of New China, Cui Jian represents not only the vitality of Chinese rock, but also an instinctive sensitivity to the times. A high degree of artistic summary, so far no one can match and match. 27, the first fashion magazine "fashion" is also comfortable in the novel "the most beloved song", the heroine's adoptive mother, Mrs. Kong from Shanghai to Hong Kong immigrants, could not help but recall the past Shanghai fashion history, was doing clothes, also In accordance with the "book like" done. Book look is China's earliest fashion magazine. In fact, before the liberation, some girls in Shanghai had their own exclusive fashion magazines, "Delicate", when almost a female student handbook, which has to teach the beauty secrets of the movie star. Decades after the fashion picture in China, "Fashion", the first fashion magazine in the history of New China, turned out to be the main content of the magazine when it introduced fashion and sewing models. There are models wearing Japanese or Western-style fashion, and then turn a few pages of sewing clothes, people do it yourself or find sewing master to do. "Fashion" so that people can not suppress the hearts of the fashion wishes finally be realized. In the time-conservative domestic environment, "fashion" sent a team to visit Japan and introduced the advanced Japanese garment management model to readers in China for the first time. For the first time, it boldly used foreign models as its cover and founded China's first fashion model team. And was invited to attend Cardin in Paris, "Mr. David" 86 autumn and winter fashion conference. Its fashion avant-garde has become a landmark event in China after the reform and opening up. Special historical period, creating "fashion" can not be eliminated legendary achievements. At that time, one million readership across the country, "Fashion" magazine circulation has reached an alarming 730,000, while in the "Fashion Magazine" advertising, but also allows businesses to tears was a big event. 28, suit hot British "Guardian" reported on April 14, 1980, Shanghai, a photo shop window there is a sign: "Here rental suits." At that spring, people did not think that suits were one of the characteristics of the bourgeoisie, but the environment at that time men wearing suits were still subject to unconventional scolding and people seemed to be waiting for some signal. At that time, Hu Yaobang, the general secretary of the CPC Central Committee, took the lead in putting on his suit. Since then, the top leaders of the Chinese Communist Party have become formalists in formal diplomatic occasions. Trying to use a new look, open to the outside world to express their determination, so quiet years of suits come back, become a fashion suit. 29. The First Guangzhou Young Puppet Beauty Contest is a good instinct for the human being in the United States. However, in China at that time, it was reported by the women's federation cadres why the beauty of the cover is different from that of the model workers. Whether the cover of the beauty discriminates against women leads to controversy. Uproar. In early 1985, the Guangzhou Youth League commissioned a beauty pageant called "The First Yangcheng Youth Beauty Contest", which was the first beauty contest in New China with over 550 men and women participating. This contest has aroused the whole country. Neutral persons who have always regarded simplicity as the United States still can not accept this kind of inward-looking appreciation of the United States. They think that engaging in beauty selection and bourgeois liberalization is only about dressing up and not forging arduous struggle. After various efforts by the organizers, the beauty of this page is spared. However, precisely because of the controversy and the restrictions on reporting, the beauty of this page is even more mysterious. There are thumbs and hubs in the streets. However, in any case, the Chinese people have taken the first step in the process of beauty pageant. 30. legendary film to create the first generation of local youth idol 1980 film "Lushan Love" 1980 film "Lushan Love", showing two young people pure love, known as China's first kiss show, not only perfectly presented Lushan scenery, but also created a number of records. "Lushan Love" is the first movie in mainland China to show love after the "Cultural Revolution" and there was a rare kiss at that time. The costume of Zhang Yu, the actress, was changed for 43 sets, much more than Maggie Cheung's 23 Set of cheongsam; by the end of 2002, the world's Guinness Book of British headquarters officially awarded the Chinese movie "Lushan Love" "the world in the same theater for the longest movie" Guinness World Records. Starring Zhang Yu and Guo Kaimin became the most popular youth idol, they dressed in the movie trendy bell-bottoms, pointed shoes, sunglasses, but also become the city's most enthusiastic young people wear clothing, set off the prevailing wave. 31. Fashionable "Guangdong style" In the early days of reform and opening up, Hong Kong became a trendy base in China due to its proximity to Guangdong, Guangdong, Guangdong, Guangdong, Guangdong, Nightlife, Guangdong's daily necessities are all representatives of fashionable life. From Beijing to Shanghai, apparels from all over the country bring the trend from here to the whole country. Flare pants, pointed shoes, frog mirrors, and sons shirts are the popular items all over the country. For a time, all over the country Of the clothing stalls, hair salon whether it is true or false, all hold high the banner of "from Guangdong", beauty of the people have a stylish choice. 32 Wedding photography Wedding photography rising in the 1980s is not new, before the liberation of the old Shanghai fashion men and women will be taken at the wedding a set of Western wedding photos. After the founding of new China, because of "leftist" thinking, wedding photos were denounced as "petty-bourgeois sentiments" and were completely extinct. Only black and white wedding photos were taken. At that time the wedding photo was dressed in ordinary clothes, simple and simple, hand holding a red book, wearing a badge of Chairman Mao chest, revealing the style of that era. After the reform and opening up, it was finally possible to wear a wedding dress after the 1980s. The wedding photo was changed from a bust of the past into a full body image, and the photograph became colored, adding a sense of beauty and festive atmosphere. Gradually, the strong rise of wedding photo studio, the wedding has become the wedding now must choose the form of a more rich and varied, even more glamorous costumes, prices have been climbing. 33. tough guy defeated cream niche After the Cultural Revolution, people are tired of watching the model drama actor high, big, the whole image, Tang Guoqiang, Guo Kai Min and other fair-skinned, gentle and handsome Prince Charming image began to be welcomed by the masses, from Chen Chong A joke, Tang Guoqiang topped the "butter niche" title. Later, with the reform and opening up, a number of foreign film and television works such as "Garrison death squads", "hunt" and so have been introduced into the country, the audience a look, the original there is Takakura Ken such a solemn man too! The results of the streets, men have become solemn, and everyone feel cold is good. Cream niche has been neglected, Tang Guoqiang even until the 1990s starred in the "Romance of the Three Kingdoms" Zhuge Liang and a series of great man's image, just take off the "cream niche" hat. In the era of drastic change, people's aesthetic outlook has undergone tremendous and rapid change. 34. The golden age of domestic products a large number of domestic brands on board the beauty of the Dresser. In the 1980s, after the reform and opening up, the light industry in the Republic made great strides. As people's thirst for the United States became more and more intense, a large number of domestic brands made their debut on beauty dressers. Emerging brands such as: seagull shampoo, bee flower conditioner, Xiafei cosmetics, Yu Meijing net cream, Shanghai brand sandalwood soap, soap, Dabao SOD honey and other widely welcomed by people at the same time, some liberation existed before the old Classic domestic products, such as Roufu Chun Rouge, duck egg powder, etc., also at this time has been a revival, this is a golden age of domestic products, but with the subsequent invasion of imported brands, this golden age will soon be over. 35, the international day brand stationed in China With the economic development of China, the international day brand have also fancy the huge market demand of this populous nation, began to enter China as a joint venture, Wella and Tianjin in 1981 the first day of use化学厂签订了合资协议，成为第一家进入中国的西方美发品牌，随后，资生堂与北京丽源公司、海飞丝与广州肥皂厂纷纷展开合资计划，国际日化品牌以合资的形式试水中国市场，并为中国人未来的生活带来深远的影响。 36、叶继红中国人终于认识到，原来美丽也可以成为一种职业。 1989年，叶继红稀里糊涂地成为首届中国最佳时装模特表演艺术大赛的冠军，她的名字写在了新中国的模特教科书的第一页，这是中国模特职业化的先河。随后，她演绎中国国际航空公司第一任空姐形象，1990年亚运会点火仪式上东方神韵的象征。作为第一个中国名模，她的风格体现了中国女性贤淑优雅的传统审美观，长久以来，中国模特的审美风格依然以漂亮和甜美为主。而开辟了国内模特界另类风格的吕燕，当时还是一个玩泥巴的江西小丫，她所代表个性类模特风潮还得等上十几年。 1989——1999 时尚复兴，向奢侈打招呼37、北京王府饭店的顶级奢侈品牌专卖店世界品牌陆续来到了中国尽管中国时尚界花了不少力气来扭转“奢侈就是时尚”这一错误观念，但不能怪时尚思想不够成熟的大众，1992年Louis Vuitton就来势汹汹地在北京王府饭店，创立西方时尚消费品在中国的第一家旗舰店，Giorgio Armani、Versace、Chanel、Gucci、Dior等奢侈品牌陆续跟上，中国先富起来的人逐渐明白，这世界不仅仅是劳力士和皮尔·卡丹。还不够富但对时尚热衷的大众，便错误地将满身世界名牌当成了时尚的体现，误读其实无罪。 38、文化衫、紧身T恤不少在时尚界修炼成仙的时尚妖精接受采访，总会时不时地表达自己虽然热爱华服，但最经典的还是舒适有形的Tee。有设计感和时尚思想的Tee，在这个时侯的中国叫文化衫。作家王朔一句“我是流氓我怕谁”，犹如当头棒喝，劈手撕下所谓崇高的面纱，痞子气开始流行，连带印有被称为不健康文字的T恤衫也被炒热。比如“挣钱真累”，“没钱苦”，人们在衣服上书写自己的情绪。紧身T恤渐渐成为一些有先见之明的男士的必备单品，中国人从紧身T恤开始，懂得了时尚需要性暗示，满身囊肉的男青年靠文化衫彰显个性，孔武有力的男人们靠紧身T恤获得更多的回头率。 T恤被赋予更多的文化内涵，成为具有强烈精神特征的服装。 39、HOT、吊裆裤、板鞋1996年，街上都是水桶裤、嘻哈风服装。 5个涂口红、染发的男人占据了小女生的心，HOT组合席卷全亚洲，韩风一夜吹起，走妖妆风格的HOT组合大热，让学生族迷得神魂颠倒，时尚界和演艺圈韩流来袭。满大街都是穿着调裆的阔裤子，染着金发耍酷、穿着不合脚板鞋的年轻人。之后哈韩的风潮一直持续到90年代末。随着乐坛上Rap风盛行，嘻哈热浪席卷时尚界。嘻哈流行有一个重要的原因就是对品牌没什么要求，对于经济能力较弱的青少年来说花不多的钱就可以拥有强烈的个人风格。当然，后果也是惨不忍睹的，当修炼成时尚妖精的男人们回顾当年的照片……烧掉才是硬道理，将记忆留给那些老去的HOT和青春的记忆吧。 40、胡东1999年之前，胡东只是解放军八一划船队的一名专业运动员。 1999年4月，胡东获得“首届世界精英男模大赛中国选拔赛”冠军；1999年6月，胡东远赴菲律宾马尼拉参加第七届“99世界精英男模特大赛”，荣获“99世界十大男模”称号及“最佳表演奖”。在这之前，中国男模特的地位十分低，所有的模特比赛都是为女性而设立的，男模特只是绿叶。胡东成为了中国男模的示范人物，在之后开始发展唱歌与演艺事业。此后，模特成为了进入演艺圈的一条捷径，胡东的弟弟胡兵开始效仿哥哥的路子，青出于蓝，此后大红大紫，尽管日后成为了“胡美丽”，但中国男模第一人的称号依然屹立不倒。 41.彩妆教父李东田与他的东田造型李东田，中国彩妆界的第一人，他终结了中国化妆造型的电视台时代与影楼时代，亲手创立了一个更加时髦、国际化的彩妆体系。是他第一个把至今流行了十几年的烟熏妆带入了国内，也是他和摄影师冯海一起发掘了长相备受争议、后来蜚声国际的名模吕燕。 1999年，他在王府井大街一间写字楼的9层，开了大陆第一家造型公司——东田造型，发展至今，东田造型已经成为旗下拥有造型、培训、经纪、摄影、工艺品、咖啡馆等多项事业的综合性企业，而李东田本人，仍是中国造型界不可逾越的高峰。 2000——2009 中国式时尚的成熟年代吸收国外时尚咨询，消化吸收，不流俗，不谄媚，中国式时尚观点成熟确立。 42、夜场文化在中国，夜场的鼻祖叫舞厅，然后是歌厅，中期的卡拉OK歌舞厅，夜总会、迪士高和商务KTV，走过了混乱的经营年代，中国人终于知道夜场是用来干嘛的了，中国式的夜场文化成熟后，也迅速地成为了一块时尚消费大蛋糕，国外很多的优秀DJ开始频繁出现中国的灯红酒绿，各类奢侈消费品也开始在夜场找到自己的销售灵感。 DJ尖叫、舞池狂跳、骰盅乱摇、绿茶喝掉。电话找不到我，请来夜场找我，我不在夜场，便在去夜场的路上。借用蔡康永的话说，如果菩萨沿途经过中国也夜空，看到一股妖气，循着妖气而下，便会看到徐熙娣那样的妖女及周围的型男们越夜越美丽。众多的夜店成为了时尚达人的夜晚聚点，将玩和交际结合在一个圈子，中国人的夜生活终于有了一点意思。 43、Joyce Ma 香港第一代时尚买手Joyce Ma 黎坚惠这样讲述她记忆中的Joyce：“到了八十年代初，两大港产女作家林燕妮和亦舒各自红透半边天(刚好一人一半)，各自在小说里狂捧Joyce和Swank，林爱写：'Joyce的品味是一流的'，亦舒则常有'诗韵的格调是一流的'，我就是这样知道了马太和康太的存在。”马太，就是Joyce Ma，马郭志清。作为香港第一代时尚买手，Joyce Ma让香港人知道高级时装并非只Yves Saint Laurent、Dior、Valentino等几个熟悉得有些泛滥的大牌，Joyce Ma引进了意大利、英国、美国、日本等新颖的、时髦的、天才的、多样化的设计品牌。一整代富裕的时尚女人们开始知道，恨不得将Chanel标志纹在头顶的名媛乃井中之蛙，香港的高级时装市场由于Joyce Ma而开始重新洗牌。而随着香港与内地的亲密合作，Joyce Ma将事业的重心投向了自己的家乡，上海。娘家是旧上海四大百货公司之一永安百货郭氏家族，Joyce Ma坚信上海骨子里的风姿，将是中国时尚业最为重要的高级时装阵地。有人说， 没有Joyce Ma的香港，只是阔太们火拼名牌的战场。那么有Joyce Ma的上海，以此为基点，为中国的高级时装市场增添了凤凰一般的个性品味。 44、IT IT来了IT最初是由一群热爱时尚，充满活力的年轻人在香港创始的，由一间销售外国流行品牌的小店Green Peace发展而来，成立于1988年。经过十几年的发展，受到了众多时装爱好者的支持和拥护1997年正式更名为现在的名字，并逐步发展为香港规模最大的时装集团之一。旗下拥有众多的时装品牌，素以款式前卫、多元化和引导潮流而著称，适合不同年龄和风格人士的需要，服装品类从国际高级时装到席卷亚洲的日本年轻潮流品牌一应俱全。之后又进驻大陆，深受时髦人士的青睐，并由此在年轻人中树立了引领时尚潮流的形象，成为时尚追逐者和众多明星必到的潮流圣地。 45、旗袍、唐装复兴上海APEC峰会上普京身穿唐装王家卫这位墨镜大叔辛辛苦苦拍出复古风情的佳作《花样年华》，但众人一提及此片却眩晕于张曼玉的旗袍秀。在时尚标准越来越精细的今天，旗袍对女性曲线的极致展现，让它成为新世纪无法磨灭的时尚魅影。旗袍让21世纪的时尚又恢复了东方风情，随之，上海APEC峰会上20位各国领导人集体穿唐装，更是为这股中国风添油加醋，唐装成为全球流行时尚。 46.第一个在国内得到男士广泛认可的护肤系列男士的护肤需求日益得到重视。伴随着男色时代的兴起，男士的护肤需求日益得到重视，再也不是一条肥皂用四季的时代了。 2001，资生堂集团最大限度地运用和发挥了多年来的研究成果和高超科技，隆重推出新男性化妆品系列－JS。高品质、全功能的男性化妆品系列JS，领导新时代自然健康的“男性美”。品牌名称“JS”来自新时代所提倡的男性形象：俊士。并找来当红明星郑伊健代言。简便的使用步骤、齐全的产品系列、国际大品牌的研发背景、密集的广告宣传，使得JS品牌一经推出，就广受爱美男士的欢迎。 47.男士美容市场的进一步扩张随着JS品牌的成功，越来越多的品牌开始占领男士市场这一美容领域的蓝海，男士美容市场进一步的扩张与细化，男士美容系列涵盖了身体、面部、头发、香氛等方方面面，如今男士对美容产品的选择也极其宽泛，既有比较经济实惠的Nevea、Mentholatum，比较高端的Shiseido、Lancome、Biotherm，也有药妆系列的Vichy、Sens，比较奢华的La Mer、Armani等等，爱美的男士在各大时尚杂志、美容节目、化妆品广告的教育下，都形成了正确、完整的个人护理观念。男士美容在整个美容市场所占的份额越来越大。 48、奢侈品热奢侈品热来到中国以市场经济学来说，一条“范思哲”牛皮腰带的价钱，等同于一头牛。然而现实生活中，而当你系上一条“范思哲”皮带时，那感觉和你披上一张牛皮是绝不能等同的。富起来的中国人当然知道，对奢侈品牌而言，奢侈品牌享有特殊的市场和社会地位，其无形价值已经远远大于其实际意义了。就在短短的几年时间里，中国内地的情况突然发生了巨大的逆转。高盛投资银行的一份研究报告显示，2004年中国奢侈品消费额约占全球销售额的12%，已成为世界第三大奢侈品消费国。预计中国将在2010年超过日本，成为全球奢侈品市场的最大买家。 49. 中国男人的隐忍形象也说《花样年华》，21世纪初在国际上影响力最大的两部华语电影就是王家卫《花样年华》和李安的《卧虎藏龙》，这两部电影的男主角梁朝伟和周润发都用纯熟的演技塑造了周慕云和李慕白的形象，这两个形象一古一今，一个职员一个侠客，但都淋漓尽致的表现了中国传统道德中的隐忍和克制，也使得很多外国人对中国男人形成了隐忍克制的既定印象。 50.汉方美容的复兴各大美容品牌在试尽了各种高科技的研发手段后，又把目光投向了古老的汉方。汉方美容，从狭义角度来看就是将传统中医记载中的各种具有美容功效的中草药运用于皮肤护理上。一般认为，汉方保养品，所挑选的都是具有美颜功效的珍贵汉方植物，强调由内而外，所以能够从根本上呵护、修复肌肤细胞，还原肌肤最初的健康本质。各种珍稀的植物成分如人参、灵芝、积雪草、葛根等成分经过现代化的萃取技术，发挥出更大的功效，这样的护肤品也更适合中国人的皮肤、更能得到国人的信赖。遗憾的是，这一波汉方美容热潮中，还是被国际品牌如Kose、Sisley等抢占先机，国产品牌并没有很突出的表现。 51、计文波如果亦舒来写计文波，那这部名为《我的后半生》精彩纷呈，2007年1月，37岁的计文波成为进入米兰时装周的第一位亚洲设计师及第一个来自亚洲的服装品牌，以中国传统兵马俑造型为T型台布景，在米兰刮起一股“中国旋风”。 2008年，计文波亮相日本本土设计师占据的东京时装周。中国本土设计师终于冲击终于叩响了迈向世界顶级时装设计天堂的大门。 52、男色消费古时，兰陵王因面色俊美而苦恼，作战时不得不戴上面具以增添威武之气，只能说他浪费了他的美貌，放在如今，早就成为花样美男的代表。女性的经济能力与地位提高，让女性的感官需求成为巨大的市场。台湾F4长发飘飘，卸下了长久以来男性的攻击性，为痴迷他们的女人们造了一个白马王子的完美梦。 《王的男人》中李俊基柔柔美而体贴，女人们欣赏完却又狠心地想，比起我家哥哥张国荣的《霸王别姬》，你又算啥。 “芒果”台的“快男”、“番茄”台的“好男”，在三亚举行的2007年世界先生总决赛，成功地唤起一众男色消费者们的热情，让她们在消费的同时乐而忘返，不知疲累。知性男、花美男、肌肉男，男色消费就是有这种好处，总有一款适合您，乖乖地消费吧。 53、杜鹃杜鹃自己都觉得，私下里自己就是上海一小土妞，但是别人却众星拱月，好歹国人觉得杜鹃不像吕燕那样太过颠覆传统的审美观。杜鹃在2007年第一次以中国模特的身份，登上《Time》封面。杜鹃的独特气质有多么招惹国际时尚界的稀罕，看看杜鹃的成绩单便知道这姑娘有多厉害：她签约于国际顶级模特经济公司IMG，与时尚老妖Kate Moss共用同一个经纪人；从高级订制时装周和纽约、米兰、巴黎高级成衣发布，她是整个目前国际T台上最炙手可热的模特之一；而Louis Vuitton、YSLRive Gauche、Roberto Cavalli、Gap、Swarovski五大品牌同时将全球广告代言人的合约橄榄枝抛向她。尽管中国模特的前辈已经在国际模特界拼出一番天地，然而对比杜鹃的成绩，依然小巫见大巫。善于跟风的国内时尚界终于也有made in China的国际超模了，国内各大时尚活动均以请到杜鹃为荣。火到啥程度捏，前阵子杜鹃和经纪公司闹翻了，杜鹃在国内的经纪公司死活不放手，谁舍得这颗时尚摇钱树？ 54、谢峰、马可对于年轻的服装设计师来讲，北京到巴黎，并非一张远途的商务舱机票就可以解决。国内时装界总是用“民族的就是世界的”这一理论麻痹自己。西方时尚界以学习姿态吸取东方韵味，但并非国内设计师就可以将东方风情就不加转换就直接出现在国际时尚T台上。善于学习的中国年轻服装设计师早就知道中国服装设计师不能在国内固步自封，然而对于长期处于无系统、无根基思想的国内时装设计界，亮相于国际时装展是一件可遇不可求的事情，就连去巴黎、米兰等时装重镇看时装发布，也是一件很有荣耀的事情。然而在2006年，年轻的本土时装设计师们，不再是巴黎时装周台下的泛泛看客，2006年，服装设计师马可在巴黎都举行了个人发布，以纯艺术展示，被媒体惊呼穿在身上的艺术品，震惊了巴黎时装界。而另一位中国设计师谢峰带着他的Jefen by Frankie亮相巴黎时装周，4个多月之后，Jefen 07-08秋冬系列以“路”为主题，再一次出现在巴黎。年轻的中国设计师以自己的作品，犹如太极一般，打破了东方和西方高级时装的巨大鸿沟。他们自成一派，用完美的T台展示，在当代流行与中国传统之间取得平衡的成果。为中国时装设计真正走向世界，画上了最为浓重的一笔，实现了零的突破。 55、艺术入侵时尚时尚仅仅是流行吗？ 21世纪的中国不这样认为。时尚大师也许无法成为真正的艺术家，但这并不意味着时尚需要放弃对艺术的欣赏和拥有。 21世纪的中国，缺少了艺术的时尚几乎已经等同于缺少了高雅和格调。大牌的艺术家们似乎越来越愿意把自己的创意通过时尚品牌实现商业化。 2008年，Chanel与全球20位知名的艺术家进行了这个巨大的跨界命题作业，以Chanel经典的2.55菱格纹手袋为创作灵感，展出被命名为“流动的艺术(Mobile Art)”，而首站演出，则放在了中西方思潮水乳交融的时尚重镇——香港。 “流动的艺术”让参观者亲身体验艺术家们的装置艺术，是一种全新的艺术表达方式和一次特殊的体验，其中包含了建筑、艺术、音乐创作和时尚等多种元素。同样是2008年，不断追求美感及进步的时尚品牌与中国艺术家们姻缘不断，一场以“迪奥与中国艺术家”为主题的展览在北京798艺术中心拉开帷幕。迪奥珍藏的60件高档服装首度走出尘封的衣柜，并由中国当代艺术家重新演绎。而迪奥品牌其他经典作品，如Dior香水、Lady Dior手提包等等，也将以中国当代艺术的形式进行展现。这些富有创意的展品在讲述迪奥自1947年创建以来的历史故事的同时，也串联起时尚与当今中国艺术、中国艺术家的关系。 56.男士Spa悄然兴起不要以为做养生Spa是女士的专利。随着男士美容的渐热，男士早已不是美容时尚的绝缘体，做养生Spa也可以是男士的健身运动。男士再不是这些美容时尚的旁观者。 2000年，SPA开始登陆上海，柔和的灯光、轻柔的音乐、雅致包间、专业的按摩手法、量身定制的Spa疗程，越来越多的男士也乐于进入这些宁静的空间，享受专业的男性Spa服务。男士Spa多以养生保养为主，它既能缓解因紧张节奏而带来的身体压力，又能为男士的仪容加分，缓解每天紧张的工作与生活压力，放松身心。 57.势不可挡的男性整形风潮目前，整形的市场几乎是以女性为主；广告中的女体曲线、报章杂志的女性美容话题、产品宣传手法诉诸柔性文字，这些都显示出女性是整形美容界的主力。但是据2008年一家知名整形机构发布的数据显示：在性别方面，男女比为1:10，已比数年前男性整形寥寥可数的情况增长许多，且仍在持续攀升中。男士整形排在前三位的依次是：隆鼻，按照面相说法，鼻子关系着财富，鼻形的好坏也关系着个人的魅力；双眼皮和眼袋，眼神是传达表情的重点，炯炯有神的双眼，给人自信和干练的感觉，而老化松弛的眼皮和眼袋，则显得老态龙钟；法令纹和抬头纹，人与人间的接触频繁，成功与否往往凭着第一眼的印象，布满皱纹的脸实在很难吸引人。这一数据的变化显示，当代男人对于美的要求已经越来越高。 58.个人护理领域的民族品牌随着改革开放的深入，各大国际日化品牌在中国市场凭借强大科研力量、密集的广告宣传、国际化的品牌操作手段迅速扩张，几乎占领了高中低端各个市场，民族品牌的呼声越来越微弱，一些历史悠久的民族品在打压之下或惨淡经营，或被国际大集团收购，纳入新的运营体系。拥有百年历史的化妆品民族企业上海家化是表现较好的一个，旗下品牌涵盖了人们生活的方方面面，既有传统的六神、美加净，又有时尚高端的佰草集、清妃、高夫等品牌。其中，佰草集是中国第一套具有完整意义的现代中草药中高档个人护理品，并于去年通过LVMH旗下的美妆店Sephora成功打入法国市场；而高夫则是目前唯一的国内高端男士护肤品牌。 59、奥运掀起中国热一场在家门口办的奥运，让运动成为时尚界最热门的名词。奥林匹克建立之初衷，就是将动感的美感展现之，褒奖之。不少时尚品牌都推出以运动为主题的限量纪念单品。更有来自顶级时装殿堂的12位设计师为奥运设计服装，Yves Saint Laurent 、Rick Owens、Alexander Mcqueen、Stella McCartney等等等等。 2008北京奥林匹克，不仅是国富民强的具体体现，更是成熟的中国式时尚思想的巅峰体现。 60、时尚杂志来引导，中国男人买《L'OFFICIEL HOMMES》帐人穿衣，还是衣穿人？ 《时装L'OFFICIEL HOMMES》自然在中国时尚界充当是一个更为概念先锋的角色，他所代表的，不仅仅是一本好看的杂志，更是一种时尚生活哲学的参考，引导中国男人更加关注自己的身体及感情。 2008年《时装L'OFFICIEL HOMMES》重量登场，打开了中国男刊杂志迈向世界的大门，重视生活品质和拥有个性美学观念的中国男人，终于不必在国外的男性时尚杂志中寻找慰藉了。系出名门的《时装L'OFFICIEL HOMMES》当然懂得自身的优势，作为中国时尚第一男刊，超高的发行量已成为目前中国最炙手可热的一本高品质的男刊杂志。在国内时尚男刊还一窝蜂似地千篇一律做简单的时尚引导时，读者们早已经对这些做基础时尚教学的杂志厌倦了。 《时装L'OFFICIEL HOMMES》认为，经济的发展和眼界的开阔，让中国男人对时尚的追求更加成熟和坚定，时尚不是奢侈品的堆积，也不是临水照花人般地自说自话，而是将内心沉静朴素的愿望，与自身和周围环境联系在一起。时装不仅仅是代表男性品味及身份的标签，《时装L'OFFICIEL HOMMES》将时尚、时装当成艺术来做，高品质高水准的办刊思想，让每一期《L'OFFICIEL HOMMES》宛若一本流动的艺术品，读者接受的不仅仅是时尚大片与咨询的熏陶，更是构建中国男人的时尚世界的法宝。