CHUMS Xia Qiao Niao x FA2LO Spring and Summer Joint Series: Elements of Different Cultures in Shanghai

Shanghai was once an "adventure's paradise". Over time, we no longer need to go back to this cause, but because of this "zeng", the city of Shanghai is full of opportunities. In this all-encompassing, all-encompassing city, as long as you have the heart, even if you are an unattended amateur, you may break out of a vast sky of your own.

Among the friends of CHUMS, there is such a promising young man. With a firm "adventurous spirit", from Nobody, an ordinary NPC clerk, he has gradually achieved self-breakthrough and transformation on the adventure journey, becoming a little favorite of major tide brands , Shuttle through the major fashion shows, invited by the brand to go to countries to participate in local marathons. Now he has set up his own studio, FA2LO, has a career he loves, and continues to fight for his dreams. He is our good friend and also the head of the co-branded FA2LO, Alan Bear.

CHUMS chose to cooperate with FA2LO this time to see the thick Shanghai atmosphere on Alan Bear, and hope to record the Shanghai in the eyes of CHUMS through the cooperation model. CHUMS sees the adventurous spirit behind Shanghai, and wants to continue and pass on it. It also hopes that more young people with dreams in their hearts can use their hot hearts to break out of their "small halls" and become Superstar among the crowd. .

As the first cooperation between CHUMS and FA2LO, the two parties brought a series of joint design combining the signature elements of the two. In the design, the elements representing different cultures in Shanghai were selected, combined with the CHUMS iconic logo, and injected into single items such as T-shirts, sweaters and shorts. Follow CHUMS to start this adventure in Shanghai!

Alley life, market culture

Soymilk, fritters, flat cakes, and risotto are known as the four king Kongs in Shanghai, while Xiaolongbao is a representative bun in Shanghai. These smoke-filled market cultures and trend cultures collide with each other. A hot spark of a dimension breaking wall.

Shanghai style, Western culture

Shanghai, as the earliest blend of eastern and western cultures, is also well-known in the world. As an iconic building of Western culture, the Wukang Building welcomes the check-in of trendy people from all over the world every day. Whether in the construction circle, the fashion circle, or the travel circle, the status of the "net red" building cannot be easily shaken.

The former name of the ISS Normandy Apartments, also known as the Dongmeite Apartment, was built in 1924. It was designed by the famous architect who lived in Shanghai and was the first veranda-style apartment building in Shanghai.

On the front of the single product, we added ISS to the design, and the back of the single product was printed with the pattern of the Wukang Building, which exudes a strong style and western culture.

Traditional culture

Having seen the market culture and Western culture, it is time to merge the two. The prestigious The Bund (The Bund) is probably the best choice. Shanghai's iconic buildings, the Oriental Pearl Tower, Shanghai Center, Global Finance ... plus a rising sun, undoubtedly represent a vigorous and upward vigor.

Located on the Bund, one side is the IWC building group left by western culture, the other is the Oriental Pearl, and the towering financial buildings. The Bund is undoubtedly the climax of the collision between Chinese and Western cultures. It is architecture, art, and tide ... They stand there, witnessing the past of Shanghai, and also foreshadowing the future of Shanghai.

In addition, just arbitrarily match the joint T-shirt, sweater and shorts. For the spring and summer of 2020 already in progress, you will be the most trendy Boy or Girl among the crowd! It is worth mentioning that the fabrics used in this joint product are all materials used in CHUMS daily products and comfortable to wear.

CHUMS created a joint series with FA2LO this time and saw Shanghai different from the impression. Shanghai is a city full of opportunity and adventure, but at the same time, Shanghai is also a grounded, principled and trendy city. CHUMS also gradually realized that "country folks" in Shanghai's population never discriminated against regions, but merely sighed to people who ignored rules and contracts.

Shanghai, a city full of vitality and energy, will use its strong magnetic field to affect the native Shanghainese and the new Shanghainese who choose here, continue to be grounded, principled, and of course, avant-garde.

If you are an "adventurer" who has dreams and dares to venture; if you are a trendy person who is grounded and avant-garde; if you are a passerby who understands the principles and contract spirit, what are you waiting for? Join this CHUMS x FA2LO for the continuation and transmission of Shanghai's adventurous spirit.