China International Apparel & Accessories Fair 2017 CHIC (Autumn) is in full swing
We are never tied to tradition and do not stick to the past.
In the era of change, innovation, rationality, efficiency, and pragmatism, Chinese clothing is beginning to gain momentum, ushered in the contrarian momentum of “stable and good, quality and leadingâ€. In this year, Chinese clothing has been cohesive and stable, and it has achieved steady growth. In this year, both domestic sales and exports have shown a trend of improvement. The development momentum is abundant, mutual prosperity and mutual promotion, which shows that China's garment industry has achieved remarkable results in adjustment, transformation and upgrading.
But this achievement is also hard to come by. Chinese clothing people adhere to the unchanging initial intention, actively adjust and pragmatically transform with down-to-earth actions; take the responsibility of the big industrial countries to promote the new sail of green development and win-win sharing. A Chinese fashion industry with technology, fashion and green is working. The “Belt and Road†construction is presented in the global textile and apparel industry chain.
One leaf knows the golden autumn. The recovery of the market and the boost of confidence will be released in October to the largest and most influential China International Apparel and Fashion Fair (CHIC) in Asia. Discovering excellence and driving innovation, the CHIC Fashion Show has been working hard.
On October 11-13, 2017, China International Apparel & Accessories Fair 2017CHIC (Autumn) will be held in the National Convention and Exhibition Center (Shanghai), focusing on “technology, fashion, green†and empowering the industry. CHIC Apparel Fair brings together 783 exhibitors from 16 countries and regions including the United States, France, Italy, Britain, India, Pakistan, Japan, Brazil, Poland, Denmark, Canada, Greece, New Zealand, South Korea, China, and Hong Kong. 815 brands participated in the exhibition, with an exhibition area of ​​53,000 square meters. There are a total of fashionable men's wear, the most beautiful costumes, the children's wear, the global fashion, the ingenuity of the feathers, the design strength, the popular accessories, the ODM intellectual creation, the supporting resources, nine professional categories and CHIC- Two exhibitions of the trend brand exhibition and fashion luggage exhibition. In the same period, the exhibition will also host a number of CHIC SHOWS, business forums and exhibition area activities, from the integration of terminal channels, insight into trends, and gathering quality resources to meet the various needs of different categories of participants.
Technology Engine: Innovating in the industry with intelligence
Innovation has become a consensus.
On the stage where the CHIC Apparel Exhibition is on the stage and the booth is hard to find, the intelligent custom production mode, intelligent clothing products and intelligent collaborative innovation platform are emerging one after another. The ecological vision of the intelligent collaborative innovation of the garment industry chain is about to start.
In order to solve the challenge brought by the trend of consumer personalization, the fashion men's wear exhibition area has gathered a large number of fashionable and diversified men's clothing products, the biggest highlight of which is the strong influence of 13 formal dressing and custom-made enterprises, which deeply demonstrates the mass customization of Chinese men's wear. The fashion and fashion, as well as the cutting-edge fashion style brought by Shaoxing pavilion and emerging casual wear and denim, are also amazing.
In the rotten children's clothing exhibition area, the quality children's clothing led by Eaton Gide, Qiluo and other uniforms, the quality of the technology, and the functional new products such as antibacterial, waterproof, antifouling, anti-allergic, anti-mosquito, etc. Become a highlight.
In the ODM Zhizhan exhibition area, not only the Pinghu and Wenzhou manufacturing clusters continue to lead the domestic full-scale garment manufacturing enterprises, bringing professional design and meticulous service; and the platform exhibitors such as Hengqian and Jizhizhi integrate quality manufacturing resources. Open up the data at both ends of supply and demand, presenting the ultimate fast and flexible supply service.
As a supporting resource exhibition area known as “technical valueâ€, Tengfei Technology has brought more cross-border cooperation between intelligent technology and clothing. Many technology companies have closely integrated wearable technology and clothing to integrate upstream and downstream industry chains under the trend of “fast reverse†to create marketing highlights that attract a new generation of consumers.
CHIC Exhibition - Fashion Bags Exhibition not only has a more international brand, but also attracts CARLTON, one of the three largest luggage brands in the UK, Calvin KIein, and the LOVCAT brand, which is popular among Korean stars. It also introduces a self-weighing trolley case. Smart technology products such as music backpacks, the fashion charm of wearable technology.
Fashion engine: carrying cultural creativity
Culture, face up to inheritance.
At the same time as the rapid development of science and technology and information, culture is becoming a more basic, deeper and more lasting driving force for the Chinese garment industry. CHIC2017 (Autumn) will show you a fashion platform that combines cultural heritage, creative inspiration and trend-setting.
The most beautiful costume exhibition area of ​​CHIC Fashion Show, "culture" is strong. Designer style, fashion women's wear, light luxury women's wear, business women's wear, new Chinese style, wedding dresses, etc. all show the diversified styles of women's wear brands. CARLA LOPEZ, AMANDA NAVAI, ONCITE, MYRIAM SOS and other emerging brands are represented by multiple brands. International fashion is popular, Shenzhen Yuxiu Fashion District, Chengdu-made-China Tour Chengdu Exhibition Group also brings unique fashion women's clothing under the guidance of cultural heritage.
At the CHIC Fashion Show, the global fashion exhibition area has been attracting attention. The fashion apparel brands of different countries show different exotic styles. “Forever Paris Pavilion†brings exquisite women's clothing and fashion accessories. The Korean pavilion Preview in China will bring hundreds of Korean popular brands. The Italian pavilion will have a comprehensive display of men's, women's and children's wear. The Polish women's wear brand MARA GIBBUCCI and the famous Brazilian footwear brand Amazonas will participate in the fashion exhibition and cultural integration across the border.
In the design strength exhibition area, the small and beautiful original design is contrarian, the exhibitors continue to innovate, and the stylized original design brands such as non-genetic inheritance and tidal life are competing to expand the channels, and there are also design collection platforms and fashion design institutions. Its brands showcase creative craftsmanship and research and development advantages.
In addition, this year's ingenuity exhibition area will not only continue the luxury “good quality†of luxury fur and warm down, but also the Xinji pavilion, which will continue to participate in the exhibition, will continue to talk about the ingenuity and style of the heart, and more leather fur, high-end down enterprises Here, we will build a gorgeous feast of commerce, brand promotion and processing cooperation.
In the popular accessories exhibition area, the number of brand exhibitors also showed an increasing trend. The jewelry brands Ziio, the light luxury hat “HASUPTAMâ€, the home brand “flintâ€, the shoes custom “Customer Customization†and other accessories brands are full of life feelings and aesthetic interest.
The trend-oriented brand professional exhibition CHIC-trend brand exhibition is also moving towards more lifestyles, including the fashionable young women's SOUP with huge market potential, creating a new trend of fitness, travel and yoga, BALLOP, the most on the Brazilian market. A good beach shoes brand AMAZONAS, etc., will be exhibited in CHIC2017 (autumn).
Green Engine: Responsibility Drives Forward
Social responsibility, no regrets.
In the development of Chinese clothing, CHIC Fashion Exhibition has always carried the responsibility of understanding the development direction of the industry and leading the innovation and transformation of the industry. In CHIC2017 (autumn), many brands not only innovate in diversified design and product differentiation, but also in the social responsibility of the industry, strive to achieve the mission, positive energy, and promote the sustainable development of green environmental protection. Practice.
It is worth mentioning that the 2017 China Textile and Apparel Industry Sustainable Fashion Week will be held concurrently, and the “Sustainable Development Zone†will be set up in Hall 2. In three days, the “Sustainable Development Zone†will be divided into three major dimensions: brand responsibility day, responsibility development day and responsible consumption day. The attitude, action, action and planning of China's textile and garment industry will be clearly presented here.
In addition, the green environmental protection and social responsibility that are deeply rooted in the hearts of the people also entered other exhibition areas of the CHIC Fashion Show. Here are excellent industry leaders, they constantly improve the quality and grade of products, use environmentally friendly raw materials, environmentally friendly processes, and strictly enforce environmental standards. The value of a beautiful clothes is not only reflected in the innovation of fashion and comfort, but also in the heavy social responsibility.
In addition to products, the first China School Uniform Quality and Safety and Standards Application Development Forum and many other green environmental protection activities also presented a spirit of gathering at the 2017CHIC Apparel Show, hoping to guide the Chinese apparel industry with green materials, green design and green production as the content to achieve people-oriented A new system of environmental friendliness and market fairness.
Service Engine: Accurate commerce and efficiency increase
In recent years, CHIC Apparel has always promoted business docking as a key focus, and this year's CHIC Autumn Show will further upgrade the information service system and enhance the value of the exhibition platform. In the previous exhibition, the one-to-one precision business docking, which has been well received, will be upgraded from offline manual matching to two-way information-based precision docking, achieving efficiency.
The informatization construction of CHIC2017 (Autumn) is divided into three-end presentation: the audience, professional visitors can pass the screening function of the official WeChat subscription number of CHIC Apparel before the exhibition, and the exhibition area, category, and even product positioning and cooperation mode. Carry out all-round accurate screening and customize your own tour route; on the exhibitor side, the organizer will specially develop APP software to provide accurate services. Merchants can make business appointments in the pre-registration stage before the exhibition, and through SMS and target professional audience. The negotiation will be carried out; on the equipment side, the landing system will be upgraded on site, and the independent printing equipment will be introduced. The audience will quickly print the documents and reduce the queue time by half, effectively improving the on-site viewing experience.
In the past 25 years, CHIC Apparel has always been a high-quality comprehensive resource platform integrating business functions, channel expansion, resource integration, international cooperation, market inspection, trend release, cross-border cooperation and capital docking.
At this moment, together with CHIC, we are in an era of change, competing and challenging the CCP to welcome a new pattern. On the occasion of the coming of CHIC2017 (autumn), we also announced in advance the 2018CHIC (Spring) of China International Apparel & Accessories Fair to be held on March 14-16 next year. With young hearts, we will refine our new voice and make a sound of "young state". Upgrades and changes. At that time, the CHIC Apparel Show will bloom with a new attitude of the young scene business platform in line with the new retail format of the market, and refresh the participants' participation and exhibition experience with more intelligent service means and methods.
October, the harvest of autumn. China International Apparel & Accessories Fair 2017CHIC (Autumn) will be launched in conjunction with China International Textile Fabrics and Accessories (Autumn and Winter) Expo, China International Textile Yarn (Autumn and Winter) Exhibition, PH Value China International Knitting (Autumn and Winter) Expo. Construct and witness the resonance and win-win of the entire industrial chain.
Looking forward to walking with you.
Responsible Editor: Business Internship
Nantong Wei Peng Computer Knitting Garments Co., Ltd. , https://www.wpknitting.com