Looking around the world, no country has a dominant color representative of the season, only the red in China have such power. Red represents auspicious festivities, China Red is more than given cultural, fashion and Other multiple meanings, the Chinese people's preference for it almost to the extent of paranoid.
1997: Concept originated from Dieffen
Time back to 1997, when China's fashion industry is still in its infancy, people's understanding of fashion is limited to follow suit, foreign brands have become the object of people sought after, for example, Nike, Adidas and other foreign sports brands have been brought up among young people A wave, almost a pair of popularity. At that time, the domestic brands, almost no trend of discourse.
In that year, Wang Wenzong pondered how to make the brand to create the next selling point. Before that, Oudi Fen, the underwear brand founded by him, has created a precedent for "Waichuan underwear" and realized the combination of home clothes and fashion. In those days, a woman had to wear an otifen lingerie, wear it in a suit, revealing elaborate lace on the cuffs and neckline, and were stylishly dressed.
In fact, it is a strategy that ODIUNFEN opens up the Chinese market. For a normal consumer, selling a bra for more than 200 yuan is simply a high price. A dual-function household underwear is much more useful. It is also "underwear Waichuan" a variety of colors inspired by Wang Wenzong, since home lingerie can, why a more personal corset can not break underwear black, white, pink, the general law, for a more impact , More personalized color? So he remembered the Chinese Zodiac, each woman has its own fate year, and in the traditional Chinese culture, the red symbol of the auspicious year of the original year, no one will reject the red product in this particular year, especially underwear. Not only that, in the history of China, red has always been a symbol of happiness, marriage, promotion and other life events are indispensable to the atmosphere of red, thus, there are numerous opportunities to wear red underwear. As a result, in the subsequent product planning, the same red color as the Chinese national flag was eventually defined as "China Red" by Odessa and has continued to this day.
Perhaps no one thought that nowadays the most popular creative idea of ​​China Red swept the world from a brand of underwear in Taiwan. Speaking of this, it is a matter that makes the brand exceptionally proud. In the same year, it also gave Wang Wenzong a lot of problems . Due to the relatively backward domestic manufacturing enterprises, the main material used by Ordifen underwear should be imported from Europe. At that time, Europeans thought the red color was hard to match and not the fashion color. The suppliers did not produce this color fabric at all. In order to meet the requirements, Ou Difen and lace, lace, embroidery, shoulder straps and other suppliers in consultation, asked them to follow the color card proofing color, and then pick the closest color, coupled with the gold pattern embroidery, and ultimately form the first China red underwear design.
September 1998, Ou Difen Chinese red series officially to the market, just a month and a half, Beijing, Shenyang, Dalian and other cities are sold out counters, as originally conceived, many prospective bride because they can not buy the appropriate size of China Red Underwear, special requirements for the brand for its custom. Such a popular market reflects Oudi Fen full of confidence, then began to launch regularly each year a different design of the Chinese Red series of underwear, never stopped twelve years.
Although Oudi Fen has twice failed to apply for the name "China Red" because of the "China" word, in fact, China Red has become a symbol and even became a gimmick in selling fashion. "The fashion design element of China Red Series is constantly renovated every year One of the reasons to buy it. "One of ODI's VIP clients said. It is because of Ou Difen and later to follow the "Red China" brand perseverance to promote China Red led the entire industrial chain, the element representing China then spread to all corners of the world, forming a strong wave.
2000: hot market red theme
"Red and gold together to get more energy in Taiwan, we believe that people want to create a positive magnetic field, will be safe and happy to spend every day.For Chinese people, there are more behind the popular Tradition and culture. "Standing at the beautifully-presented counter, Chen Shuyuan, vice general manager of the Divine International Group, Yixia, pointed to the new series of Chinese red products.
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Aijia Textile Co., Ltd. , http://www.jsscarf.com